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IT’S. ABOUT. THE. MONEY.

By Ben Hunt | 24 Comments

If you were a smart guy like MicroStrategy CEO Michael Saylor and you thought a stagflationary tsunami of enormous proportion was going to wash over the US economy regardless of who wins in November, what would you be doing right now?

I think you might be doing whatever you can to get liquid in the global reserve currency without spooking the marks.

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Why Am I Reading This Now? 04.08.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 03.18.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 03.11.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 03.04.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 02.26.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Recent Notes

Sauron Remains Undefeated

By Ben Hunt

The US Treasury is the Eye of Sauron — a gigantic panopticon tower that sweeps the world with its unblinking gaze, seeking out the owners of power, i.e. money.

What Treasury did to Tornado Cash and its developers is just the beginning.

Cursed Knowledge #12: Resurrectionists

By Harper Hunt

What’s in a name? Quite a bit actually. Names and titles can be all that’s needed to make some one a hero or a villain. So we’re looking at some villains who never got their proper title. People who were able to hide behind social standing and wealth to excuse their crimes.

Narrative and Metaverse, Pt. 4 – Carrying the Fire

By Ben Hunt

This is how we resist The Long Now, how we find an alternative world to the endless present where the Party is always right. By connecting the human past to the human present to the human future. By carrying the fire of our own stories in our own words across the weave of time and space. By building an ark and an arc.

This is my faith.

Before You Fly The Nest: Advice for kids heading to college

By Brent Donnelly

ET contributor Brent Donnelly went out and asked some people he respects what advice they would give kids heading off to college. Here’s what he found.

The Most Important Sector in the Universe

By Marc Rubinstein

The total value of the Chinese residential property sector is approximately $60 trillion – twice the size of the US residential market and bigger than the entire US bond market. Bigger than the entire US stock market, too.

It is … ummm … having a moment.

The Fifteen Faces of Fiat News

By Rusty Guinn

We’re building a Narrative Early Warning System (NEWS) as our first major research project in a larger effort to inoculate ourselves against the weaponized narratives of Big Tech, Big Media and Big Politics.

Cursed Knowledge #11: Locks of Love

By Harper Hunt

Locks of Love is one of the most well known and well regarded charities in America. But things aren’t always what they seem. Sometimes the smokescreen of common knowledge can obscure what’s really going on. So join me in a look behind the curtain at America’s most beloved charity.

Mailbag! Hollow Men Edition

By Ben Hunt

The Epsilon Theory commentariat is the best thing on the Internet today. Watch from a distance if you like, but when you’re ready … join us!

Hollow Men, Hollow Markets, Hollow World

By Ben Hunt

Over the past 25 years, our leaders have intentionally constructed an Apocalypse Now world of proclamation and fiat, where our wealth has grown much faster than our economy.

The bill is due for their hubris, and inflation is here to collect it.

How to Succeed as a Sell Side Trader

By Brent Donnelly

ET contributor Brent Donnelly has some advice that’s ostensibly for sell-side traders, but is actually for everyone in markets. And everyone who isn’t.

Being Human in a LARPing World

By Ben Hunt

The cure for the cancer of gun culture and police culture is not to be found in reform laws around guns and police, but in reform ideas around culture, ideas that create a new dimension of American society that rejects LARPing and LARPers alike.

The MacGuffin, Part 1: The Corrupt Crypto ‘Revolution’

By Ben Hunt

If you don’t see that the crypto “industry” has become just as blindingly corrupt, just as oozingly fatuous, just as profoundly captured by the Nudging Oligarchy as the traditional financial services industry it was supposed to replace … well, you’re just not paying attention.

The Most Important Trading Decision

By Brent Donnelly

Trading is hard. Your odds of success are heavily influenced by the seat you choose. Retail trader or bank trader or PM, here are metrics to evaluate that seat.

Cursed Knowledge #10: This Podcast Never Happened

By Harper Hunt

We’ve all fallen victim to a bad retcon at some point in our lives. It’s Sherlock Holmes coming back from the dead. It’s the reveal that an entire season of Dallas was only a dream. It’s the author changing their mind and trying to convince you that it’s all part of the plan. I don’t buy it. And neither should you.

NGMI

By Ben Hunt

The Fed’s rate hikes to curb inflation?

Not gonna make it.

Money Can Buy Happiness (in variable and diminishing quantities)

By Brent Donnelly

What does your money/happiness curve look like? Is it curved or linear? Does it flatline somewhere? If so, where?

There’s the game of trading and the metagame of life. To win the latter, you have to Know Thyself.

Winner’s Tilt

By Brent Donnelly

The most damaging stories and narratives are not those that others tell us, but those that we tell ourselves.

Waiting for the Dog to Bark

By Marc Rubinstein

In the days leading up to their invasion of Ukraine, Russia successfully mounted a largescale cyberattack on Ukrainian banks, utilities and government agencies. Since then … crickets.

What are the vulnerabilities of Western financial systems to a new and wider attack?

Narrative and Metaverse, Pt. 3: The Luther Protocol

By Ben Hunt

“The arc of the moral universe is long, but it bends towards justice.” – MLK

Does it? Does it really?

Today we take a stand to defend the arc of the moral universe in its long path towards liberty and justice for all. Today we begin the Luther Protocol.

They’re Not Sending Their Best

By Ben Hunt

The Big Oil Windfall Profits Tax Act is an abomination. It won’t lower gas prices, it will raise them. And the sponsors of the bill know it.

This bill was not written to become a good law. It was written to tell a good story.

ZG-item-cap-black

Why Am I Reading This Now? 04.08.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 03.18.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.