I want to show you what ‘mobilizing narrative support’ looks like, as measured by our revolutionary Perscient technology and as understood by someone who has spent the past 35 years studying, writing and teaching about this stuff.
Do you know Bryan Moore? Host of the Active Advisor podcast at Harbor Capital, former trading floor veteran who’s built ETF desks from scratch at major firms like Morgan Stanley, RBC, and WisdomTree, and one of the most thoughtful voices on how active ETFs are reshaping the investment landscape.
If not, allow me to introduce you. Bryan has spent over two decades in the trenches of financial markets – from trading futures in the Chicago pits to building international ETF operations to educating institutional clients about the evolution from passive indexing to smart beta to active management. I wanted to connect with him because he embodies something I value deeply: the ability to synthesize complex market knowledge with genuine curiosity about human behavior and psychology.
Our conversation is LIVE now on the Epsilon Theory YouTube Channel (and this Cultish Creative Playlist). Listen and you’ll hear how a colorblind kid from Virginia who joined the military became one of the most connected voices in ETF education, why he drives in silence to cultivate quiet thinking time, and his legendary Vatican trade story.’
Read more at cultishcreative.com
Jared Dillian came on Just Press Record to discuss his excellent new book, Rule 62: Meditations on Success and Spirituality – and he surprised me with this statement:
“You can teach pretty much anything in writing, except for two things: voice and imagination. You either have it or you don’t.”
But what if you don’t realize if you have it or not yet?
I’m only asking because I’ve felt this way before. More than once. In more than one domain too (I remember feeling this with writing music and writing words, very distinctly!).
So what is voice?
Read more at cultishcreative.com
Somebody was talking about the power of thinking big the other day. It was all about impact.
Then I saw somebody else talking about the power of thinking small. It was all about little efforts compounding today into bigger results later.
They’re both right and they’re both missing the real point.
It’s not about the size in the first step (although the size is obvious in end result).
It’s all about the action, today.
It could be brilliant business idea nobody has thought of before.
Everybody might say its weird or dumb or whatever, but it could change the world.
It could also be a boring act that everybody has thought of before but executed in a way nobody will ever attempt.
Read more at cultishcreative.com
This is an exclusive subscriber-only preview of the first six chapters of Rusty Guinn’s upcoming book Outsourcing Consciousness: How Social Networks are Making Us Lose Our Minds. The book explores how evolution, polarization, and technology are slowly transforming humanity into a hive mind - and what we can and can't do about it.
The Long Now is everything we pull into the present from our future selves and our children. We are told that the economic stimulus and the political fear of the Long Now are costless, when in fact they cost us … everything.
Tick-tock.
Men of God in the City of Man is a nine part series about a narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.
Men of God in the City of Man
Amid the Widening Gyre of politics and the black hole of financial markets, the only anchor is us, together, walking with Clear Eyes and Full Hearts. Experience Ben's original 4-part series.
Outsourcing Consciousness
The Long Now
Men of God in a City of Man
Things Fall Apart
Recent Notes
The Words Behind the War
I want to show you what ‘mobilizing narrative support’ looks like, as measured by our revolutionary Perscient technology and as understood by someone who has spent the past 35 years studying, writing and teaching about this stuff.
The Four Roads to the Great Ravine (June 26, 2024)
1) US election spurs even greater fiscal deficit.
2) Phony War between Israel and Iran gets real.
3) Preventive war risk between US and China over tech embargo.
4) New GFC risk stemming from shadow banking sector.
Paradise Losers
You’re not a racist.
So don’t let racists use your story to fuel theirs.
Beyond Nudge
LLMs ensure their survival by showing us that we can all find meaning in our lives so long as we keep talking with the LLMs. They ensure their survival by telling each of us not what is true but what we want to be true – what we NEED to be true – at the semantic core of our individual identity, even if what we need to be true is an LLM-dominated dystopia.
And we are so grateful.
How I Learned to Stop Worrying and Love the Deficit
The House passage of the Big Beautiful Bill and Elon Musk stepping back from DOGE is a Common Knowledge moment — everyone now knows that everyone now knows that the US deficit cannot be controlled, much less reversed, over the remainder of Trump’s term — and it puts us on a pretty straightforward path to a global sovereign debt crisis.
The Death of Risk
The death of risk happened with a whimper, not a bang. Not because the market blew up, but because of an icy truth: safe havens ain’t safe.
If you don’t trust the meaning of risk-free, you can’t trust the meaning of risk, and we have built everything on the meaning of risk.
Our True Enemy Has Yet to Reveal Himself
It’s not the tariffs. It’s not the recession. These are just the catalysts through which the true enemy shows himself.
The true enemy is the over-financialization of the US Treasury market, and its catalyst is the diminishment of the full faith and credit of the United States.
Wall Street’s Not-So-Golden Rule
We are in the early stages of a bank run on the United States and the US dollar, and everyone on Wall Street is heading for the exits, including domestic investors who will exit not because they want to but because they know the Not-So-Golden Rule.
We’ve Tried Nothing and We’re All Out of Ideas
When you’re defending the indefensible, you have to create a symbol powerful enough to keep the masses in line.
“I voted for this” is one of the few capable of sustaining support for policy this extreme.
Scoreboard
We live in a world awash with narrative.
It’s worth celebrating those rare moments where a man gets to thumb his nose at those narratives, point to the sky, and say “Scoreboard.”
I Broke the Dam
Some want us to believe that the narratives that shape belief are universally promoted from the top down.
That hasn’t been true for a long time.
Crashing the Car of Pax Americana
I am desperately opposed to crashing the Pax Americana car, Annie Hall style, because the America First system that this Administration wants as a replacement is not a stable system that is possible as a replacement.
Narrative Shopping
The Trump administration has flipped between a half dozen distinct narratives telling us what these tariffs are really about.
Why? Because they needed to wrap the truth in a better story. Time to go Narrative Shopping.
The Goldstein Machine
A threat built on a shred of truth, an existential fear, and our utter inability to stop it is the perfect tool for psychological control at scale.
It is a Goldstein Machine.
It Was Never Going To Be Me
The Road to Serfdom is not an endless road, but its path and duration, what I call the Great Ravine, is not up to us to choose. While we walk this road the only thing we can save is our souls, and we do it with one simple sentence: It was never going to be me.
DeepFreak
In seven days, a narrative about AI tech technology became a narrative about what it meant for chip manufacturers, which because a narrative about national security.
A Death in the Family
Today I know that the meaning of the American Presidency is dead, and like the loss of a beloved family matriarch it’s a loss I’ll never get over. I know that I have to accept it, but I’ll never get over it. And right now I’m still pretty angry at ALL of them.
The Four Horsemen of the Great Ravine, Part 1
Every so often, things fall apart.
In the words of those who lived it, here are the vibes and the semantic signatures of the twentieth century’s most devastating social collapses.
From the meaning in their words, wisdom for our future emerges.
Chapter 6: The Possibility Engine
Humans evolved to acquire symbols as quickly as possible.
Language and storytelling evolved to be acquirable as easily as possible.
That’s why our tales spin us.
Chapter 5: The Axe that Never Was
Our brains evolved to tell stories before they evolved to speak.
This has fundamental implications for our susceptibility to communication in the networked age.