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IT’S. ABOUT. THE. MONEY.

By Ben Hunt | 24 Comments

If you were a smart guy like MicroStrategy CEO Michael Saylor and you thought a stagflationary tsunami of enormous proportion was going to wash over the US economy regardless of who wins in November, what would you be doing right now?

I think you might be doing whatever you can to get liquid in the global reserve currency without spooking the marks.

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You’re Not Wrong, Walter

The first actual rich person I ever met, I met at Wharton.

Same goes for the second, third and probably 100th, for that matter. At 17, I couldn’t have told you what a trust fund was, described what an investment banker did, or listed a single prestigious preparatory high school in the country. Life, as they say, comes at you fast.

So when this tweet from a Wharton professor went viral over the last 24 hours, I had to chuckle.

Why was this worth a chuckle? Couple of reasons. First, because the Narrative that emerged from the tweet’s language – that rich students at an elite university are shockingly out of touch – is entirely consistent with my anecdotal experience. America’s elite universities are overflowing with some of the dumbest smart people you will ever meet. Strong Lucille Bluth guessing at the price of a banana energy.

The second reason I chuckled is that the narrative that emerged from the tweet had very little to do with its actual content. In fact, Dr. Strohminger went on to observe in the thread that she doesn’t think this is an unusual feature of these students at all, but rather the tendency of our individual estimates about population averages to be really, really bad.

What the tweet said is that 25% of students thought the mean income in America was over $100,000. A hundred grand is a really bad guess against the true number of $45-$50,000, but not wildly off relative to the average household income of $70-75,000 that some students probably had in their heads when they read the question. Figure that some of them probably thought they were being particularly clever by estimating greater skewness from income inequality pushing the mean above the more familiar median, and the 25% number giving an outlier answer is sort of worth a yawn in my book.

But what the tweet said doesn’t matter. How did it make us feel?

Even without intent on the part of the author, even without a fact pattern that supported it, the narrative that this was “about out-of-touch rich kids” resonated in all of our brains without a thought.

This, my friends, is our brains on Meme and metaverse.

— Rusty Guinn | January 20, 2022

Why Am I Reading This Now? 01.17.22

Recent major media stories that feel to us like they’re part of a larger Narrative campaign.



Big Shoes to Fill

I love West Side Story. In every form and in every retelling I love it. Now I could spend a few hours recapping the story, the historical and cultural significance of the 1961 and 2021 films, and the differences between the two. But let’s cut to the chase.

The Golden Globes were last night and Steven Spielberg’s West Side Story won 3 very important awards. Best Musical or Comedy, Best Actress in a Musical or Comedy, and Best Supporting Actress in any Motion Picture. While it is a little ridiculous that West Side Story is in a “comedy” category, the acting awards are really interesting. It sets up Rachel Zegler (Maria) and Ariana DeBose (Anita) as front runners for the upcoming Oscars. Both are in positions to follow in the footsteps of some incredible EGOT women.

If DeBose wins, she will follow Rita Moreno who won Best Supporting Actress for the role of Anita in 1961. Moreno was the first Latina to win an Oscar and went on to win the Triple Crown of Acting and achieve EGOT status. She also appeared in the 2021 film as Valentina and served as an executive producer.

If Zegler wins, she follows Barbra Streisand and Julie Andrews. If you don’t know who they are, you’re lying. This is Zegler’s first film role. Ever. Spielberg cast her when she was just 17. If she wins off of her debut film performance that’ll put her in the same list as Andrews in Mary Poppins (1965) and Streisand in Funny Girl (1969).

So keep an eye on the awards this year. Cause something’s coming….

— Harper Hunt | January 10, 2022|

Why Am I Reading This Now? 01.10.22

Recent major media stories that feel to us like they’re part of a larger Narrative campaign.



Why Am I Reading This Now? 01.03.22

Recent major media stories that feel to us like they’re part of a larger Narrative campaign.



Recent Notes

When You Destroy the Tools of Creativity

By Kyla Scanlon

We are in an age of tremendous uncertainty. Trust has evaporated. But agency, the individual expression of trust, has evaporated, too. 

Before we can rebuild trust in institutions, we have to start by rebuilding agency in ourselves. 

The Intentional Investor #4: Bogumil Baranowski

By Harper Hunt

In this episode of The Intentional Investor, host Matt Zeigler is joined by Bogumil Baranowski to discuss the power of investing with a multi-generational mindset. Baranowski shares his personal journey from growing up in communist Poland to discovering the transformative potential of free market economies and property rights. We also discuss the importance of viewing wealth as a tree that can be planted, nurtured, and enjoyed by future generations and explore the value of community, education, and personal experiences in shaping one’s perspective on investing and life.

How To Win At Story: Conan’s Hot Ones Masterclass

By Matt Zeigler

Please, let’s have a laugh at Conan on Hot Ones, but let’s also think this out together:

How do you win at story?

I’ve got 10 rules to try and help. And, using plenty of examples from the show, let’s see if we can’t get just a little bit better at the stories we tell ourselves too.  

Breaking News #21: Donald Trump and the Story the Media Isn’t Telling

By Harper Hunt

In this episode of Breaking News, we explore a range of topics, from the lack of media coverage surrounding the billions of dollars funneled to Donald Trump through his social media company, to the pervasiveness of gambling and speculation in our society. We discuss the embedded wage-price inflationary environment and its potential impact on our fragile, optimized systems. Additionally, we delve into the creative process behind Kelly Clarkson’s hit song “Since U Been Gone” and how it relates to the construction of pop stars, media stories, and political narratives.

The Story that Changes The World

By Tom_Morgan

The ‘monomyth’ or Hero’s Journey isn’t just a script for movies. It’s also the script of our society and our individual lives.

If we let it.

The Intentional Investor #3: Howard Lindzon

By Harper Hunt

In this episode of The Intentional Investor, host Matt Ziegler interviews Howard Lindzon, the founder and CEO of StockTwits. Lindzon shares his journey from aspiring comedian to stockbroker, entrepreneur, and investor, highlighting the importance of mentorship, tight networks, and adaptability in the ever-changing landscape of business and technology. The conversation covers Lindzon’s early investments in companies like Robinhood and eToro, the evolution of social media platforms like Twitter and YouTube, and the lessons he’s learned from navigating bull and bear markets.

Fidelity Reminds ETF Industry It Doesn’t Have To Care

By Dave Nadig

Free is a good price. It’s how we got Fortnite, and Radio, and a terrible internet. People hate paying for things.

That’s what Fidelity was counting on when they decided to make a stink about 9 ETF issuers not signing their revenue sharing deal.

And they’ll win. They always win.

Breaking News #20: Hot Ones and Phony Wars

By Harper Hunt

In this episode of Breaking News, we examine the recent situation with NPR and how it relates to the concept of Fiat News. We also delve into the current state of tensions between Iran and Israel and why we may see a ‘phony war” in the coming months. Additionally, we examine the underwhelming sales of Tesla’s Cybertruck and the broader decline of the EV narrative. We also have a dumb question about expansion of NATO and a Cultish Corner on Conan O’Brien’s masterful appearance on the show “Hot Ones”.

The Intentional Investor #2: Justin Castelli

By Harper Hunt

In this episode of the Intentional Investor, Matt Zeigler and Justin Castelli explore the intersection of life and investing, discussing the importance of aligning your financial plan with your personal values and vision. Justin shares his unique perspective on setting goals versus having a vision, emphasizing the significance of investing in experiences, relationships, and intellectual property rather than solely focusing on traditional financial metrics. The two discuss the role of financial advisors in helping clients live authentically and the potential for an abundance mindset within the financial system. Justin also touches on his aspirations to support others through creative ventures and the generational wisdom he hopes to pass down to his children.

Cursed Knowledge #28: Casual Gambling in Videogames

By Harper Hunt

Gambling is a big deal. And everyone’s got an opinion one way or another. It’s had a pretty insane increase over the last few years. But what happens when Gambling becomes gambling? When it stops being a grand event and is instead a much more insidious and, well, casual thing. Spoiler Alert. Nothing good. It’s now showing up everywhere. From sports, to finance, to politics, to videogames. It’s rarely obvious gambling, and that’s what we need to be worried about.

The Intentional Investor #1: Ben Hunt

By Harper Hunt

In this episode of The Intentional Investor, Matt Ziegler has a wide-ranging conversation with Ben Hunt, discussing Ben’s journey from academia to finance and the pivotal moments that shaped his career. Ben shares his lifelong fascination with games, puzzles, and cracking codes, which eventually led him to the world of investing. They delve into Ben’s experiences in academia, the lessons he learned from starting a software company, and his realization that fundamentals and value in investing are ultimately driven by narratives and game theory. Ben also discusses the genesis of Epsilon Theory, and his ongoing quest to find structure in unstructured data and stories. Throughout the conversation, they explore the interconnectedness of human, intellectual, social, and financial capital in shaping one’s life and career.

IT’S. ABOUT. THE. MONEY.

By Ben Hunt

If you were a smart guy like MicroStrategy CEO Michael Saylor and you thought a stagflationary tsunami of enormous proportion was going to wash over the US economy regardless of who wins in November, what would you be doing right now?

I think you might be doing whatever you can to get liquid in the global reserve currency without spooking the marks.

Breaking News #19: Number Go Up For November

By Harper Hunt

In this episode we discuss how the upcoming November election is shaping the current political and economic landscape. We discuss why inflation, the stock market and the war in the Middle East are all being viewed through a political lens as the election approaches and those with a vested interest seek to influence its outcome . We also discuss the prevalence of conspiracy theories, the erosion of trust in institutions, and the importance of curiosity in a left brain focused world.

I Think The Gun Helps

By Rusty Guinn

Our kids are being rewired.

The data implicating the smartphone-based childhood are compelling but not conclusive – and may never be.

So how should governments, communities, schools and families decide what to do?

Breaking News #18: The Rise of the Raccoons

By Harper Hunt

As anyone who has ever left their trash lid loose would know, raccoons have a tendency to come in and clean up the leftovers. And they make a huge mess while they do it. That isn’t the only place they exist, though. Raccoons also exist in the financial world, the self help world and a lot of other places. They come in and take what is leftover from what would otherwise be positive innovations and make a mess of them for their own benefit. In this episode, we take a detailed look at raccoons. We look at the tactics they use and how all of us can better spot them before they do their damage. We also discuss the danger of carved out inflation metrics, whether fundamental investing is dead, what steam boat operators have to do with finding your true self and a lot more.

Bitcoin Endgames & The New Hyper-Agents

By Dave Nadig

If the HODLers are right, they’re also the new Elites.

Not in a “my thumbdrive will make me the Duke of West Hartford in this post-apocalyptic hellscape” sort of way, but in ugly-but-mainstream scenarios with ugly-but-mainstream power/wealth transfers.

Breaking News #17: The Rise of Financial Nihilism

By Harper Hunt

Younger generations today feel like they don’t have a chance. Whether it be rising home prices or income and wealth inequality, they feel that they are starting with a significant disadvantage relative to older generations. One of the responses to this has been to resort to more aggressive gambling when it comes to their investments and their lives. Whether it be sports gambling or investing in riskier investments, some have sought to overcome their starting position by making risky bets. In this episode, we take a deep dive into this idea of financial nihilism and look at its real world implications. We also discuss Elon Musk’s treason allegations against Joe Biden and also look at the amazing behind the scenes story of the creation of the song “We Are the World.”

And You Wonder Why Bitcoin and Gold are at Record Highs

By Ben Hunt

The Fed’s inflation-fighting credibility is shot and everyone in Washington and on Wall Street is in the bag for nominal growth, ie Number Go Up on EVERYTHING, through the November election.

After that … well, as Louis XV so aptly put it: après moi, le déluge.

Wheeee!

Financial Nihilism

By Travis Kling

The Boomers have all the money. The American Dream of upward mobility is dead for you. That is Financial Nihilism.

So if you’re on the wrong end of this, what do you do about it?

You gamble. You f**king gamble.

The Semantic Universe

By Ben Hunt

Between the idea
And the reality
Between the motion
And the act
Falls the Shadow

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Why Am I Reading This Now? 04.08.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 03.18.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.