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IT’S. ABOUT. THE. MONEY.

By Ben Hunt | 16 Comments

If you were a smart guy like MicroStrategy CEO Michael Saylor and you thought a stagflationary tsunami of enormous proportion was going to wash over the US economy regardless of who wins in November, what would you be doing right now?

I think you might be doing whatever you can to get liquid in the global reserve currency without spooking the marks.

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Recent Notes

Cursed Knowledge #20: Airbnb

By Harper Hunt

Airbnb has reshaped how we travel and disrupted the hotel industry. But most of the stories from both guests and hosts reveal nothing but disasters. So what’s really going on? What’s the real story of Airbnb?

Breaking News #4: From Ross Perot to RFK Jr – The Evolving Narratives of Political Entrepreneurs

By Harper Hunt

In this episode, we take a deep dive into the tactics and tools used by upstart political entrepreneurs. Our political system is setup to heavily favor incumbents and candidates that are part of the political establishment. This presents an exceptionally difficult challenge for candidates who come from outside of that system. But social media and technology have given upstart candidates more tools at their disposal than they have ever had in history. And they are using them to both gain our votes and influence our opinions. We discuss how they do that and how all of us can maintain Clear Eyes and Full Hearts in the midst of their influence.

Inflation in the Twenty-First Century: A Circular Flow No Longer

By Kevin Coldiron

The flow of dollars between the US and China is no longer circular, and that has enormous implications for how the US finances its budget deficits.

New from ET contributor Kevin Coldiron!

Cursed Knowledge #19: The Snappiest Place on Earth

By Harper Hunt

We live in a very safe world. And we’ve worked hard to make it safe. But sometimes we take that safety for granted. And sometimes we think that safety applies even when it really really doesn’t.

The Time I Got A High School Paper Extension In A Bar: The Fourth Turning (But Not In The Way You Think)

By Matt Zeigler

Wanna guess what book both Steve Bannon and Al Gore handed out to members of Congress?

ET contributor Matt Zeigler knows it was “The Fourth Turning”, and he’s got a thing or two to say about generational theory.

Inflation in the Twenty-First Century: Unintended Consequences

By Kevin Coldiron

“My house in California sits within a short walk of the Hayward fault. Most of the time nothing happens, but occasionally we are jolted awake by an earthquake.”

New ET contributor Kevin Coldiron on the tectonic plates that are driving inflation (and its consequences) today!

Men of God in the City of Man, Part 2: Carriers

By Rusty Guinn

Every virus needs carriers to spread. Even a narrative virus.

We can learn a lot from what they have in common.

Breaking News #3: ESG, Vivek Ramaswamy and The Influence of Political Entrepreneurs

By Harper Hunt

Political entrepreneurs are all around us. They influence what we think. They influence how we think. But we often don’t recognize it. In this episode, we pull back the curtain on the world of political entrepreneurs. We explain who they are, what they do and why they do it. We also look at what we can all do to protect ourselves from their influence.

Men of God in the City of Man, Part 1: Virus

By Rusty Guinn

This is a story about a virus and the gain-of-function research that produced it.

It’s not what you think.

Cursed Knowledge #18: The Bone Wars

By Harper Hunt

The Bone Wars. A decade long battle of ego between two dueling paleontologists. It’s a tale of obsession, sabotage, and academic backstabbing. This clash of titans brought new attention to the theory of evolution and helped make dinosaurs the cultural juggernauts we know them as now.

Freedom of Speech, Rich Men of Reach

By Ben Hunt

TRIGGER WARNING:

This note will make many readers anxious and angry, because you have been told by the political entrepreneurs of your tribe that neither Oliver Anthony nor Greta Thunberg is ‘political’ at all, and that anyone who says otherwise is a bad person.

The political entrepreneurs of your tribe are lying to you.

Narrative Derangement Syndrome

By Rusty Guinn

Awareness of narrative is a necessary tool for the politically engaged citizen.

Up to a point.

If obliviousness to narrative is the easiest way to shut off our brains, narrative derangement syndrome is a close second. The citizen must be vigilant against both.

Breaking News #2: The Drumbeat of Inflation

By Harper Hunt

The recession-is-coming narrative is dead and the inflation-is-over narrative is dominant, making the Fed’s job that much harder and making resurgent inflation that much more likely.

Now about those 10-yr Treasury yields …

Language is a Virus: Mike Pence edition

By Ben Hunt

This is not a note about Mike Pence.

This is a note about language.

This is a note about how viral words of *therapy* have infected blue tribe brains and viral words of *war and conflict* have infected red tribe brains, words that change the way we see the world and speak to the world. Words that change the way we THINK.

Cursed Knowledge #17: Frances Ethel Gumm and the Wizard of Oz

By Harper Hunt

Harper and Ben finally get a chance to talk about the Wizard of Oz and the not so wonderful behind the scenes production. Of course this was par for the course in the Golden Age of Hollywood as the studio star making system controlled everything. And we do mean everything.

How To Live Forever: The Future Is Shaped By The Art We Make

By Scott Bradlee

A beautiful note by musician/composer Scott Bradlee, of Postmodern Jukebox fame, on the permanence and power of art.

Mythology IS the song.

What will your verse be?

Breaking News #1: The Water In Which We Swim

By Harper Hunt

In our kick-off episode, Ben, Matt and Jack talk about why we’re here – to break open the news reported by mainstream media to reveal the Nudging language of narrative and story that drives us.

We focus on the reporting of inflation as a perfect example of what we call Fiat News.

The Economic Perception Model

By Kyla Scanlon

Recession – like beauty – is in the eye of the beholder. Unlike beauty, though, our economic perceptions are far more likely to fall into the self-imposed traps of cynicism and nihilism.

Hagakure: The Secret Wisdom of the Samurai

By Brent Donnelly

This is the Way.

Not just for the samurai but for the trader.

Cursed Knowledge #16: Women in Refrigerators

By Harper Hunt

A revamped Cursed Knowledge is back! In this brand new episode, Ben joins Harper in the studio to talk about the all too common trope of killing off female characters to motivate male characters. Trust me, you’ve seen it. It’s everywhere and can tell us a lot about how hard it is to capture and maintain an audiences attention.

ZG-item-cap-black

Why Am I Reading This Now? 04.08.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 03.18.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.