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New Home 21

Reinventing the Financial System

By Marc Rubinstein | June 15, 2021 | 4 Comments

If you’re like me, you’ve been put off from digging deeper into DeFi by the terrible signal-to-noise ratio of anything crypto-related on the interwebs. That’s why I found this DeFi primer (using Maker DAO as a specific example) by ET contributor and banking analyst Marc Rubinstein to be so fantastic.


Why Am I Reading This Now? 08.21.23

Recent major media stories that feel to us like they’re part of a larger narrative campaign.

Why Am I Reading This Now? 08.14.23

Recent major media stories that feel to us like they’re part of a larger narrative campaign.

Why Am I Reading This Now? 08.07.23

Recent major media stories that feel to us like they’re part of a larger narrative campaign.

Why Am I Reading This Now? 07.31.23

Recent major media stories that feel to us like they’re part of a larger narrative campaign.

Why Am I Reading This Now? 07.24.23

Recent major media stories that feel to us like they’re part of a larger narrative campaign.


Why Am I Reading This Now? 09.25.23

Recent major media stories that feel to us like they’re part of a larger narrative campaign.

Why Am I Reading This Now? 09.18.23

Recent major media stories that feel to us like they’re part of a larger narrative campaign.

What Do We Need To Be True?

By Rusty Guinn | April 6, 2021 | 44 Comments

Modeling common knowledge by analyzing missionary statements and their reverberations works. Except when it doesn’t.

A Tiger Can’t Change Its Stripes

By Ben Hunt | March 30, 2021 | 32 Comments

What do you get when you give a raccoon billions of dollars AND invisibility from regulators? Collusion and insider trading.

Recent Notes

Breaking News #5: Voldemort 2024! The Biden/Trump Rematch No One Wants

By Harper Hunt | September 28, 2023

Polls show that the majority of Americans are not happy about the choice between Joe Biden and Donald Trump that we are likely to face in the next election. In this episode, we discuss how we got to this point. We look at the embedded problems in our political system that favor incumbents and how it has led us to where we are today. We also look at the political strategy used by incumbents and how they attempt to stave off upstart candidates by altering the system itself.

Cursed Knowledge #20: Airbnb

By Harper Hunt | September 21, 2023

Airbnb has reshaped how we travel and disrupted the hotel industry. But most of the stories from both guests and hosts reveal nothing but disasters. So what’s really going on? What’s the real story of Airbnb?

Breaking News #4: From Ross Perot to RFK Jr – The Evolving Narratives of Political Entrepreneurs

By Harper Hunt | September 14, 2023

In this episode, we take a deep dive into the tactics and tools used by upstart political entrepreneurs. Our political system is setup to heavily favor incumbents and candidates that are part of the political establishment. This presents an exceptionally difficult challenge for candidates who come from outside of that system. But social media and technology have given upstart candidates more tools at their disposal than they have ever had in history. And they are using them to both gain our votes and influence our opinions. We discuss how they do that and how all of us can maintain clear eyes and full hearts in the midst of their influence.

Inflation in the Twenty-First Century: A Circular Flow No Longer

By Kevin Coldiron | September 12, 2023

The flow of dollars between the US and China is no longer circular, and that has enormous implications for how the US finances its budget deficits.

New from ET contributor Kevin Coldiron!

Cursed Knowledge #19: The Snappiest Place on Earth

By Harper Hunt | September 7, 2023

We live in a very safe world. And we’ve worked hard to make it safe. But sometimes we take that safety for granted. And sometimes we think that safety applies even when it really really doesn’t.

The Time I Got A High School Paper Extension In A Bar: The Fourth Turning (But Not In The Way You Think)

By Matt Zeigler | September 6, 2023

Wanna guess what book both Steve Bannon and Al Gore handed out to members of Congress?

ET contributor Matt Zeigler knows it was “The Fourth Turning”, and he’s got a thing or two to say about generational theory.

Inflation in the Twenty-First Century: Unintended Consequences

By Kevin Coldiron | September 1, 2023

“My house in California sits within a short walk of the Hayward fault. Most of the time nothing happens, but occasionally we are jolted awake by an earthquake.”

New ET contributor Kevin Coldiron on the tectonic plates that are driving inflation (and its consequences) today!

Men of God in the City of Man, Part 2: Carriers

By Rusty Guinn | August 31, 2023

Every virus needs carriers to spread. Even a narrative virus.

We can learn a lot from what they have in common.

Breaking News #3: ESG, Vivek Ramaswamy and The Influence of Political Entrepreneurs

By Harper Hunt | August 31, 2023

Political entrepreneurs are all around us. They influence what we think. They influence how we think. But we often don’t recognize it. In this episode, we pull back the curtain on the world of political entrepreneurs. We explain who they are, what they do and why they do it. We also look at what we can all do to protect ourselves from their influence.

Men of God in the City of Man, Part 1: Virus

By Rusty Guinn | August 25, 2023

This is a story about a virus and the gain-of-function research that produced it.

It’s not what you think.

Cursed Knowledge #18: The Bone Wars

By Harper Hunt | August 24, 2023

The Bone Wars. A decade long battle of ego between two dueling paleontologists. It’s a tale of obsession, sabotage, and academic backstabbing. This clash of titans brought new attention to the theory of evolution and helped make dinosaurs the cultural juggernauts we know them as now.

Freedom of Speech, Rich Men of Reach

By Ben Hunt | August 23, 2023


This note will make many readers anxious and angry, because you have been told by the political entrepreneurs of your tribe that neither Oliver Anthony nor Greta Thunberg is ‘political’ at all, and that anyone who says otherwise is a bad person.

The political entrepreneurs of your tribe are lying to you.

Narrative Derangement Syndrome

By Rusty Guinn | August 22, 2023

Awareness of narrative is a necessary tool for the politically engaged citizen.

Up to a point.

If obliviousness to narrative is the easiest way to shut off our brains, narrative derangement syndrome is a close second. The citizen must be vigilant against both.

Breaking News #2: The Drumbeat of Inflation

By Harper Hunt | August 17, 2023

The recession-is-coming narrative is dead and the inflation-is-over narrative is dominant, making the Fed’s job that much harder and making resurgent inflation that much more likely.

Now about those 10-yr Treasury yields …

Language is a Virus: Mike Pence edition

By Ben Hunt | August 11, 2023

This is not a note about Mike Pence.

This is a note about language.

This is a note about how viral words of *therapy* have infected blue tribe brains and viral words of *war and conflict* have infected red tribe brains, words that change the way we see the world and speak to the world. Words that change the way we THINK.

Cursed Knowledge #17: Frances Ethel Gumm and the Wizard of Oz

By Harper Hunt | August 10, 2023

Harper and Ben finally get a chance to talk about the Wizard of Oz and the not so wonderful behind the scenes production. Of course this was par for the course in the Golden Age of Hollywood as the studio star making system controlled everything. And we do mean everything.

How To Live Forever: The Future Is Shaped By The Art We Make

By Scott Bradlee | August 8, 2023

A beautiful note by musician/composer Scott Bradlee, of Postmodern Jukebox fame, on the permanence and power of art.

Mythology IS the song.

What will your verse be?

Breaking News #1: The Water In Which We Swim

By Harper Hunt | August 3, 2023

In our kick-off episode, Ben, Matt and Jack talk about why we’re here – to break open the news reported by mainstream media to reveal the nudging language of narrative and story that drives us.

We focus on the reporting of inflation as a perfect example of what we call Fiat News.

The Economic Perception Model

By Kyla Scanlon | August 2, 2023

Recession – like beauty – is in the eye of the beholder. Unlike beauty, though, our economic perceptions are far more likely to fall into the self-imposed traps of cynicism and nihilism.

Hagakure: The Secret Wisdom of the Samurai

By Brent Donnelly | July 28, 2023

This is the Way.

Not just for the samurai but for the trader.