Epsilon Theory In Full
The soul of Epsilon Theory is our long-form content, a library of hundreds of pieces written by Ben, Rusty and others over the course of the last 5+ years. These are the print-and-take-home-for the weekend notes that made Epsilon Theory what it is today.
The most damaging stories and narratives are not those that others tell us, but those that we tell ourselves.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
In the days leading up to their invasion of Ukraine, Russia successfully mounted a largescale cyberattack on Ukrainian banks, utilities and government agencies. Since then … crickets.
What are the vulnerabilities of Western financial systems to a new and wider attack?
“The arc of the moral universe is long, but it bends towards justice.” – MLK
Does it? Does it really?
Today we take a stand to defend the arc of the moral universe in its long path towards liberty and justice for all. Today we begin the Luther Protocol.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
The Big Oil Windfall Profits Tax Act is an abomination. It won’t lower gas prices, it will raise them. And the sponsors of the bill know it.
This bill was not written to become a good law. It was written to tell a good story.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
We’ve all felt insecure about our looks at one point or another. Especially in our chronically online world where how you look can be your whole brand. So with plastic surgery rates on the rise, let’s peel back the layers of this industry and see how information (and lies) about procedures spread and examine the real price of beauty.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
Using NATO to escalate a shooting war with Russia – either directly through a no-fly zone or indirectly through a Polish cut-out and NATO “backfill” – is exactly what Putin wants. It’s the only thing that can save him. It’s how we ALL lose.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
Reckless Drivers! is the dominant narrative for increased traffic deaths in the US. It’s dominant not because it’s true (it’s not), but because it serves the interests of the Nudging State to blame and the Nudging Oligarchy to spend.
in the spirit of the question we are always asking ourselves at Epsilon Theory – WHY AM I READING THIS NOW? – Brent asks a slightly different question about announcements of senior management departures. DOES WHAT I’M READING NOW MATTER?
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
Someone once said there’s no such thing as bad publicity. With all due respect, this person is an idiot. Publicity, both good and bad, can have major ramifications. Even if you don’t play a part in creating it.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
Big Tech, Big Media and Big Politics are engaged in a widespread program of gain-of-function research on the linguistic entities of the metaverse.
It’s more dangerous than any virus.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.