A grown man made a wager. He lost. He made another wager. He lost again. End of story.
– Tony Soprano
This is the story of weak men and rapacious men.
This is the story of Bed Bath & Beyond.
This is the story of America today.

Recent major media stories that feel to us like they’re part of a larger narrative campaign.
Recent major media stories that feel to us like they’re part of a larger narrative campaign.
Recent major media stories that feel to us like they’re part of a larger narrative campaign.
Recent major media stories that feel to us like they’re part of a larger narrative campaign.
Recent major media stories that feel to us like they’re part of a larger narrative campaign.
City of God / City of Man
An AI in the City of God
The City of Man always wins.
The Visigoths always sack Rome. The Vandals always sack Hippo. Augustine always dies in the siege. Bad things always happen to good people … at scale.
Here’s how we use generative AI to flip the script.
Men of God in the City of Man, Part 1: Virus
This is a story about a virus and the gain-of-function research that produced it.
It’s not what you think.
Men of God in the City of Man, Part 2: Carriers
Every virus needs carriers to spread. Even a narrative virus.
We can learn a lot from what they have in common.
Men of God in the City of Man, Part 3: Memetics
In the same way that genetics governs how physical viruses reproduce within a host, memetics governs how narrative viruses reproduce within a culture.
And the memes which govern our narrative virus are powerful.
Men of God in the City of Man, Part 4: Epimemetics
Every narrative is built on memes that have evolved and adapted to human culture over centuries.
But some environments change the way that those memes are expressed. The effects can be explosive.
Men of God in the City of Man, Pt. 5: Epidemic
Men of God prophesied as early as 2007 that God would make Donald Trump the President of the United States.
Our narrative virus gave these predictions fertile ground to take root.
Men of God in the City of Man, Pt. 6: Pandemic
Surprising outcomes in reality world that seem to confirm a narrative often produce explosive growth in its scale.
But also in its scope.
Men of God in the City of Man, Pt. 7: Mutation
Narrative viruses are not immune to events in reality world – especially when we have made those narratives part of our identity.
And when a narrative becomes part of our identity, it changes what we need to be true.
Men of God in the City of Man, Part 8: Zoonosis
Physical viruses sometimes jump from one species to another.
Narrative viruses sometimes jump from one culture to another.
All it takes is the right virus and a susceptible host.
Recent Notes
Men of God in the City of Man, Pt. 7: Mutation
Narrative viruses are not immune to events in reality world – especially when we have made those narratives part of our identity.
And when a narrative becomes part of our identity, it changes what we need to be true.
Men of God in the City of Man, Pt. 6: Pandemic
Surprising outcomes in reality world that seem to confirm a narrative often produce explosive growth in its scale.
But also in its scope.
Root, Root, Root For Our Home Team
“I can’t find Dad.”
In which a stressed-out family makes an active choice to look past the totems of Team Red and Team Blue to find the truth of their Pack.
Men of God in the City of Man, Pt. 5: Epidemic
Men of God prophesied as early as 2007 that God would make Donald Trump the President of the United States.
Our narrative virus gave these predictions fertile ground to take root.
Men of God in the City of Man, Part 4: Epimemetics
Every narrative is built on memes that have evolved and adapted to human culture over centuries.
But some environments change the way that those memes are expressed. The effects can be explosive.
The Launch of FiatNews.com
Today we announce the beta launch of FiatNews.com, an Epsilon Theory sub-site devoted to the measurement of opinion content in news.
Our goal? Giving citizens the ability to know when they’re being told how to think.
Fostering Reality in an Unreal World
ET contributor Brent Donnelly captures the spirit and the content of our Epsilon Connect conference better than anything we could have done ourselves. Plus you get the slides from our presentations!
Men of God in the City of Man, Part 3: Memetics
In the same way that genetics governs how physical viruses reproduce within a host, memetics governs how narrative viruses reproduce within a culture.
And the memes which govern our narrative virus are powerful.
Derivative Hoops
A synthetic basketball lasted only one year (2007-2008) in the NBA.
But Synthetic Basketball? Oh, that’s here to stay.
When The Best Conference Speaker Is Your Uber Driver (Epsilon Connect 2023 Notes)
The best speaker at Epsilon Connect 2023 was my Uber driver.
Buckle up, honeys.
The United States of Bed Bath & Beyond
A grown man made a wager. He lost. He made another wager. He lost again. End of story.
– Tony Soprano
This is the story of weak men and rapacious men.
This is the story of Bed Bath & Beyond.
This is the story of America today.
Trading is a lot like Poker
With the passing of Doyle Brunson, it’s a good day to compare poker to trading.
An AI in the City of God
The City of Man always wins.
The Visigoths always sack Rome. The Vandals always sack Hippo. Augustine always dies in the siege. Bad things always happen to good people … at scale.
Here’s how we use generative AI to flip the script.
Dedollarization is Not a Thing
People like to throw around the phrase “gradually, then suddenly” as a witty rejoinder to suggest a dedollarization of the world is a nonlinear process that will unfold any day now. That only sounds smart when Hemingway says it.
There is no structural dollar depreciation or dedollarization story. Global usage of the USD is stable and changes in the value of the USD are cyclical.
Dark Forest: The Brutal Game of Modern Banking
I think that the Big Banks’ collective deposit of $30 billion in uninsured accounts with First Republic is the first step in solving the Dark Forest problem of the American banking system.
AI R Us
The scariest thing about large language model AIs isn’t their fundamental human-ness.
It’s the fundamental AI-ness of human intelligence.
Noseblind
The half-life of just about every major news story is one week.
Barring major new developments, practically nothing captures our attention beyond six.
So how do we stay focused on things that matter for much longer than that?
They Fought the Gyre … and the Gyre Won
He Gets Us gets a lot right about our world today.
But there’s something important He Gets Us didn’t get.
Metaphysics, Consciousness, Nature of Reality: a Thread from the ET Forum
The craziest thing happens when there’s no audience, when you’re talking with other actual human beings for the right reasons … you not only have actual conversations, you not only move quickly past politics into subjects that are far more interesting and far more relevant to our actual lives than politics, but you make actual friends
“Yay, College!” Part 1: The Smiley-Face Super-Villainy of American Higher Education
The modern American system of higher education – especially its most prominent public and private universities – is less our Superman than our Homelander, a smiley-faced faux superhero who does The Man’s dirty work in exchange for wealth, privilege and … our cheers.