Rusty Guinn

Rusty Guinn

Co-Founder and CEO


Rusty Guinn is co-Founder and CEO of Second Foundation Partners, LLC, and has been a contributing author to Epsilon Theory since 2017.

Before Ben and Rusty established Second Foundation, Rusty served in a variety of investment roles in several organizations. He managed and operated a $10+ billion investment business, led investment strategy for the second largest wealth management franchise in Houston, and sat on the management committee of the 6th largest public pension fund in the United States.

Most recently, Rusty was Executive Vice President over the retail and institutional asset management businesses at Salient Partners in Houston, Texas. There he oversaw the 5-year restructuring and transition of Salient’s $10 billion money management business from legacy fund-of-funds products to a dedicated real assets franchise.

He previously served as Director of Strategic Partnerships and Opportunistic Investments at the Teacher Retirement System of Texas, a $12 billion portfolio spanning public and private investments. Rusty also served as a portfolio manager for TRS’s externally managed global macro hedge fund and long-only equity portfolios. He led diligence, process development and the allocation of billions of dollars across a wide range of indirect and principal investments.

Rusty’s career also includes roles with de Guardiola Advisors, an investment bank serving the asset management industry, and Asset Management Finance, a specialized private equity investor in asset management companies.

He is a graduate of the Wharton School, and lives on a farm in Fairfield, Connecticut with wife Pam and sons Winston and Harry. He serves as a member of the Board of Directors of the Houston Youth Symphony, and with Pam has been a long-time supporter and founding Friend of the Houston Shakespeare Festival. He plays guitar and drums on the worship team at his church in Connecticut, and dabbles in cooking, whisky, progressive rock and beating Ben at trivia.

Articles by Rusty:

Trade and Tariffs Monitor – 10.31.2018

By Rusty Guinn | October 31, 2018 | Comments Off on Trade and Tariffs Monitor – 10.31.2018

While it is only a single data point, our October attention measure rose from its very low base over the prior three months. Our aggregate…

US Fiscal Policy Monitor – 10.31.2018

By Rusty Guinn | October 31, 2018 | Comments Off on US Fiscal Policy Monitor – 10.31.2018

After climbing as usual (and, we think, in more muted fashion) in connection with mid-term elections, attention to US Fiscal Policy narratives ticked down modestly…

Credit Cycle Monitor – 10.31.2018

By Rusty Guinn | October 31, 2018 | Comments Off on Credit Cycle Monitor – 10.31.2018

While articles including key credit terms continued to rise in October, their internal coherence continued to fall. This means that stories tended to cover individual…

It’s Twue, it’s Twue!

By Rusty Guinn | October 30, 2018 | 7 Comments

Using facts in your analysis doesn’t make your analysis a fact. Punchy language that leans on these ‘facts’ doesn’t often stand up to scrutiny.

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An Ocean of Indifference

By Rusty Guinn | October 29, 2018 | 2 Comments

Sometimes the absence of a clear central narrative can tell us something about a stock, too.

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Innocent Monsters

By Rusty Guinn | October 28, 2018 | 14 Comments

The paradox of the Widening Gyre is that even when you’re right, you may be wrong.

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By Rusty Guinn | October 23, 2018 | 5 Comments

In Part 4 of the Three-Body Alpha series, we explore how narrative may shape the tendencies of certain trend-following strategies – and how investors should respond. We also talk Tesla, if you’re into that sort of thing.

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They ALL Came in Through the Bathroom Window

By Rusty Guinn | October 23, 2018 | 5 Comments

When reading news, especially financial news, be vigilant for strings of causality. Most financial events are extremely overdetermined.

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O God, Make Me Humble

By Rusty Guinn | October 22, 2018 | 9 Comments

We have built industry standards around minimizing the appearance of risk. As a result, we now have an epidemic of ability-signaling, when what we really need is humility.

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The Tells of Fiat News

By Rusty Guinn | October 20, 2018 | 1 Comment

The mechanics of effective storytelling and the tells of Fiat News are very similar. Add knowledge of them to your news-reading arsenal.

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