Rusty Guinn

Rusty Guinn

Co-Founder and CEO


Rusty Guinn is co-Founder and CEO of Second Foundation Partners, LLC, and has been a contributing author to Epsilon Theory since 2017.

Before Ben and Rusty established Second Foundation, Rusty served in a variety of investment roles in several organizations. He managed and operated a $10+ billion investment business, led investment strategy for the second largest wealth management franchise in Houston, and sat on the management committee of the 6th largest public pension fund in the United States.

Most recently, Rusty was Executive Vice President over the retail and institutional asset management businesses at Salient Partners in Houston, Texas. There he oversaw the 5-year restructuring and transition of Salient’s $10 billion money management business from legacy fund-of-funds products to a dedicated real assets franchise.

He previously served as Director of Strategic Partnerships and Opportunistic Investments at the Teacher Retirement System of Texas, a $12 billion portfolio spanning public and private investments. Rusty also served as a portfolio manager for TRS’s externally managed global macro hedge fund and long-only equity portfolios. He led diligence, process development and the allocation of billions of dollars across a wide range of indirect and principal investments.

Rusty’s career also includes roles with de Guardiola Advisors, an investment bank serving the asset management industry, and Asset Management Finance, a specialized private equity investor in asset management companies.

He is a graduate of the Wharton School, and lives on a farm in Fairfield, Connecticut with wife Pam and sons Winston and Harry. He serves as a member of the Board of Directors of the Houston Youth Symphony, and with Pam has been a long-time supporter and founding Friend of the Houston Shakespeare Festival. He plays guitar and drums on the worship team at his church in Connecticut, and dabbles in cooking, whisky, progressive rock and beating Ben at trivia.

Articles by Rusty:

The Grammar of Risk

By Rusty Guinn | October 19, 2018 | 4 Comments

Take it from a list of terrible pop songs (and one OK, if overrated song from the Doors): lessons that provide an answer instead of a process are usually lessons badly taught and badly learned.

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Investment Diligence and the Cornelius Effect

By Rusty Guinn | October 18, 2018 | 6 Comments

Nobody likes to admit it, but the investment industry hires and invests with the smartest-seeming people that seem sufficiently likable. And it doesn’t work.

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Locusts’ Lament

By Rusty Guinn | October 15, 2018 | 4 Comments

There is a huge gap in the narrative and language used to describe private equity and hedge funds. Even when it is correct, it calls for caution in our discussions and decision-making.

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When Good Words Go Bad

By Rusty Guinn | October 13, 2018 | 2 Comments

Sometimes the meanings of words change. Sometimes that doesn’t mean anything. Sometimes it does.

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Why Am I Reading This NOW? 10/12/2018 Edition

By Rusty Guinn | October 12, 2018 | 0 Comments

A brief selection of stories from my daily news routine that made me wonder: “Why am I reading this now?”

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Complacency and Concern in Robo-Land

By Rusty Guinn | October 11, 2018 | 3 Comments

When it comes to robo-advisors, there is a wide gulf between common knowledge within the industry and without. I’m not sure what that means yet, but it means something.

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Et in Arcadia ego

By Rusty Guinn | October 10, 2018 | 4 Comments

Your time horizon is not infinite. Your institution’s time horizon is not infinite.

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Punting and the Tyranny of Risk Memes

By Rusty Guinn | October 9, 2018 | 0 Comments

The purpose of meme and narrative is getting us to sit down and shut up. In the investment committee room, no kind of meme does this more effectively – and more counterproductively, than the risk meme.

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Mailbag: Deadly. Holy. Rough. Immediate.

By Rusty Guinn | October 8, 2018 | 0 Comments

Responding to a reader query about the relationship between risk and return, and whether its theoretical foundation is still solid.

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Surprisingly Geometric

By Rusty Guinn | October 7, 2018 | 0 Comments

Whenever something is surprisingly geometric, it’s probably a good idea to take a step back and ask why. And even when we find some supporting truths, it’s a good idea to keep asking.

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