Co-Founder and CEO
Rusty Guinn is co-Founder and CEO of Second Foundation Partners, LLC, and has been a contributing author to Epsilon Theory since 2017.
Before Ben and Rusty established Second Foundation, Rusty served in a variety of investment roles in several organizations. He managed and operated a $10+ billion investment business, led investment strategy for the second largest wealth management franchise in Houston, and sat on the management committee of the 6th largest public pension fund in the United States.
Most recently, Rusty was Executive Vice President over the retail and institutional asset management businesses at Salient Partners in Houston, Texas. There he oversaw the 5-year restructuring and transition of Salient’s $10 billion money management business from legacy fund-of-funds products to a dedicated real assets franchise.
He previously served as Director of Strategic Partnerships and Opportunistic Investments at the Teacher Retirement System of Texas, a $12 billion portfolio spanning public and private investments. Rusty also served as a portfolio manager for TRS’s externally managed global macro hedge fund and long-only equity portfolios. He led diligence, process development and the allocation of billions of dollars across a wide range of indirect and principal investments.
Rusty’s career also includes roles with de Guardiola Advisors, an investment bank serving the asset management industry, and Asset Management Finance, a specialized private equity investor in asset management companies.
He is a graduate of the Wharton School, and lives on a farm in Fairfield, Connecticut with wife Pam and sons Winston and Harry. He serves as a member of the Board of Directors of the Houston Youth Symphony, and with Pam has been a long-time supporter and founding Friend of the Houston Shakespeare Festival. He plays guitar and drums on the worship team at his church in Connecticut, and dabbles in cooking, whisky, progressive rock and beating Ben at trivia.
Articles by Rusty:
These are The Ghosts of Wall Street Commentary Future. And if their chains are not already clanking around in your inbox, they will be very, very soon.
It’s the November 17th Epsilon Theory Live!, where Ben and Rusty discuss all things narrative in an interactive format.
COVID-19 is endemic, and its mutations will likely be part of our lives going forward.
But there is another disease this virus has caused, and it is a disease of the mind. It is the endemic mindset. And we can eradicate it.
Any news outlet that won’t let you see a lie does not work for you.
There’s a moment when the real world peeks through the narratives that surround us, and we convince ourselves that this will be the truth that frees our fellow citizens/investors/neighbors from their delusions.
But truth is only one of the necessary conditions for this kind of change. The other?
Stimulus is dominating market news, and even with an election coming up is playing an outsized role in political news. So what is the current fiscal stimulus really about?
Maybe more importantly, what is it absolutely, definitely NOT about?
The corruption of media by missionaries means that we now live in a world of two sets of facts. It is a world which gives us two choices: to champion our truth, or to work toward eliminating the world-of-two facts structure.
To hell with OR. Let’s choose both.
It’s the October 13th Epsilon Theory Live!, where Ben and Rusty discuss all things narrative in an interactive format.
It is a literal golden age for CEOs whose talent is the creation and propagation of narratives.
Why? Because it works. And it works because we have accepted a financial and business media that has been redesigned into a cheering section.
This is a short-form summary of our long-form note The Projection Racket (Part 2), located here. While it attempts to present the most accurate picture of the arguments made, we always think that the long-form note provides the most helpful context. In any representative democracy (RD), your vote is never your full expression of political …