Rusty Guinn

Co-Founder and CEO

 @WRGuinn

Rusty Guinn is co-Founder and CEO of Second Foundation Partners, LLC, and has been a contributing author to Epsilon Theory since 2017.

Before Ben and Rusty established Second Foundation, Rusty served in a variety of investment roles in several organizations. He managed and operated a $10+ billion investment business, led investment strategy for the second largest wealth management franchise in Houston, and sat on the management committee of the 6th largest public pension fund in the United States.

Most recently, Rusty was Executive Vice President over the retail and institutional asset management businesses at Salient Partners in Houston, Texas. There he oversaw the 5-year restructuring and transition of Salient’s $10 billion money management business from legacy fund-of-funds products to a dedicated real assets franchise.

He previously served as Director of Strategic Partnerships and Opportunistic Investments at the Teacher Retirement System of Texas, a $12 billion portfolio spanning public and private investments. Rusty also served as a portfolio manager for TRS’s externally managed global macro hedge fund and long-only equity portfolios. He led diligence, process development and the allocation of billions of dollars across a wide range of indirect and principal investments.

Rusty’s career also includes roles with de Guardiola Advisors, an investment bank serving the asset management industry, and Asset Management Finance, a specialized private equity investor in asset management companies.

He is a graduate of the Wharton School, and lives on a farm in Fairfield, Connecticut with wife Pam and sons Winston and Harry. He serves as a member of the Board of Directors of the Houston Youth Symphony, and with Pam has been a long-time supporter and founding Friend of the Houston Shakespeare Festival. He plays guitar and drums on the worship team at his church in Connecticut, and dabbles in cooking, whisky, progressive rock and beating Ben at trivia.

Articles by Rusty:

A New Gilded Age

By Rusty Guinn | May 24, 2020 | 12 Comments

A Gilded Age isn’t an age of prosperity. It is an age of the narrative of prosperity, and narratives of prosperity are always top-down political narratives.

There is but one way to tear down top-down political narratives: action.

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Hateful Memes and Election Season

By Rusty Guinn | May 13, 2020 | 1 Comment

There’s light at the end of the pandemic tunnel, and there’s light at the end of the pandemic narrative tunnel. No, on second thought I think that’s an oncoming train called “election season.”

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Too Connected to Fail

By Rusty Guinn | May 4, 2020 | 11 Comments

We have written that one of the major social changes occurring at present is the transformation of capital markets into public utilities.

The COVID-19 pandemic and policy response have accelerated that transformation. It is now the water in which we swim.

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ET Live! – 4.28.2020

By Rusty Guinn | April 28, 2020 | Comments Off on ET Live! – 4.28.2020

Join us this afternoon for the Pandemic Edition of Epsilon Theory Live! As usual, we start promptly, so if you don’t have video within a short period after 2PM ET, please refresh your browser. We recommend Chrome for the best experience.

That Old Canard

By Rusty Guinn | April 27, 2020 | 7 Comments

We are now in the Flooz.com phase of the “how is COVID-19 going to change the world forever” process. Be careful out there.

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One for the Road

By Rusty Guinn | April 18, 2020 | 5 Comments

There was no greater sin between 2009 and 2020 than enduring a ‘constant drag on returns’. This is the meme of Yay, Efficiency!, and it permeates every layer of our economy and markets.

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First the People

By Rusty Guinn | April 14, 2020 | 46 Comments

This is not a chronicle of errors and mistakes made during COVID-19.

This is the story about the inevitable, simultaneous failure of each of the institutions designed to operate in our interest.

It is the story of how we respond to fragility with resilience.

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Pandemic Playbook Notes – 4/7

By Rusty Guinn | April 7, 2020 | Comments Off on Pandemic Playbook Notes – 4/7

We provide an update on our thinking about narrative structure as of April 7, 2020. In short, there is an emerging “we flattened the curve” narrative. We think it has some meaningful implications.

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Until Further Notice

By Rusty Guinn | March 31, 2020 | 10 Comments

We have been asked to discuss our views about the CARES Act. In order to facilitate future such requests, we have provided what we hope to be a helpful rubric.

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The Miracle Max of MBS

By Rusty Guinn | March 30, 2020 | 7 Comments

Sometimes investors and corporate executives will beg for a miracle to bring mostly dead assets back to life. That’s OK. But we don’t have to give it to them. And we don’t have to treat their requests as news in themselves.

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