Rusty Guinn

Co-Founder and CEO

 @WRGuinn

Rusty Guinn is co-Founder and CEO of Second Foundation Partners, LLC, and has been a contributing author to Epsilon Theory since 2017.

Before Ben and Rusty established Second Foundation, Rusty served in a variety of investment roles in several organizations. He managed and operated a $10+ billion investment business, led investment strategy for the second largest wealth management franchise in Houston, and sat on the management committee of the 6th largest public pension fund in the United States.

Most recently, Rusty was Executive Vice President over the retail and institutional asset management businesses at Salient Partners in Houston, Texas. There he oversaw the 5-year restructuring and transition of Salient’s $10 billion money management business from legacy fund-of-funds products to a dedicated real assets franchise.

He previously served as Director of Strategic Partnerships and Opportunistic Investments at the Teacher Retirement System of Texas, a $12 billion portfolio spanning public and private investments. Rusty also served as a portfolio manager for TRS’s externally managed global macro hedge fund and long-only equity portfolios. He led diligence, process development and the allocation of billions of dollars across a wide range of indirect and principal investments.

Rusty’s career also includes roles with de Guardiola Advisors, an investment bank serving the asset management industry, and Asset Management Finance, a specialized private equity investor in asset management companies.

He is a graduate of the Wharton School, and lives on a farm in Fairfield, Connecticut with wife Pam and sons Winston and Harry. Hobbies include cooking, whisky, progressive rock and beating Ben at trivia.

Articles by Rusty:

Bye, Alexa…

By Rusty Guinn | November 11, 2019 | 3 Comments

To receive a free full-text email of The Zeitgeist whenever we publish to the website, please sign up here. You’ll get two or three of these emails every week, and your email will not be shared with anyone. Ever. Leave aside the question of whether you care about wealth concentration or believe in any socially deleterious effects it …

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US Recession Monitor – 10.31.2019

By Rusty Guinn | November 6, 2019 | Comments Off on US Recession Monitor – 10.31.2019

Access the Powerpoint slides of this month’s ET Pro monitors here. Access the PDF version of the ET Pro monitor slides here. Access the underlying Excel data here. US recession commentary drifted downward in both cohesion and attention in October. As with other narratives, we believe this took place in part because of general distraction on multiple macro …

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US Fiscal Policy Monitor – 10.31.2019

By Rusty Guinn | November 6, 2019 | Comments Off on US Fiscal Policy Monitor – 10.31.2019

Access the Powerpoint slides of this month’s ET Pro monitors here. Access the PDF version of the ET Pro monitor slides here. Access the underlying Excel data here. No change in October: there is no Fiscal Policy, Deficit or Austerity narrative, at least as it concerns markets. Sentiment on these topics has rebounded slightly, but it still remains …

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Trade and Tariffs Monitor – 10.31.2019

By Rusty Guinn | November 6, 2019 | Comments Off on Trade and Tariffs Monitor – 10.31.2019

Access the Powerpoint slides of this month’s ET Pro monitors here. Access the PDF version of the ET Pro monitor slides here. Access the underlying Excel data here. It is Common Knowledge that the China Trade War remains the most important risk/event to other investors. The emergence of and resulting distraction form two additional core market topics, however, …

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Central Bank Omnipotence Monitor – 10.31.2019

By Rusty Guinn | November 6, 2019 | Comments Off on Central Bank Omnipotence Monitor – 10.31.2019

Access the Powerpoint slides of this month’s ET Pro monitors here. Access the PDF version of the ET Pro monitor slides here. Access the underlying Excel data here. As we noted last month, the cohesiveness around a “Fed must continue to act” narrative remains at moderate levels. We also think the common knowledge of excessively slow rate cuts …

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Inflation Monitor – 10.31.2019

By Rusty Guinn | November 6, 2019 | Comments Off on Inflation Monitor – 10.31.2019

Access the Powerpoint slides of this month’s ET Pro monitors here. Access the PDF version of the ET Pro monitor slides here. Access the underlying Excel data here. Similarly to every other major topic we consider, Inflation narratives faded in both cohesion and attention in October. Any inflation narrative exists almost wholly within political world as opposed to …

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The Return of the Rotation Missionaries

By Rusty Guinn | November 1, 2019 | 0 Comments

The missionaries are out, and guess what? They want you to do a lot of trading and portfolio repositioning. How thoughtful!

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The Road to Reykjavík

By Rusty Guinn | October 29, 2019 | 8 Comments

Today’s Zeitgeist brought back a blast from the past, an early encounter with the distinction between narrative and other, more common, measures of what the crowd thinks.

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ET Live! – 10.22.2019

By Rusty Guinn | October 22, 2019 | Comments Off on ET Live! – 10.22.2019

In which Ben and Rusty discuss the three Ps of the narrative of a functioning government – and why their cartoons are being stretched to the limit.

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The Stereogram

By Rusty Guinn | October 22, 2019 | 9 Comments

The NBA, Blizzard and others are in hot water after kowtowing to the Chinese government. America will have forgotten about both within weeks. But the awareness of just how long the CCP’s reach has become? That can’t be unseen.

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