Rusty Guinn

Co-Founder and CEO


Rusty Guinn is co-Founder and CEO of Second Foundation Partners, LLC, and has been a contributing author to Epsilon Theory since 2017.

Before Ben and Rusty established Second Foundation, Rusty served in a variety of investment roles in several organizations. He managed and operated a $10+ billion investment business, led investment strategy for the second largest wealth management franchise in Houston, and sat on the management committee of the 6th largest public pension fund in the United States.

Most recently, Rusty was Executive Vice President over the retail and institutional asset management businesses at Salient Partners in Houston, Texas. There he oversaw the 5-year restructuring and transition of Salient’s $10 billion money management business from legacy fund-of-funds products to a dedicated real assets franchise.

He previously served as Director of Strategic Partnerships and Opportunistic Investments at the Teacher Retirement System of Texas, a $12 billion portfolio spanning public and private investments. Rusty also served as a portfolio manager for TRS’s externally managed global macro hedge fund and long-only equity portfolios. He led diligence, process development and the allocation of billions of dollars across a wide range of indirect and principal investments.

Rusty’s career also includes roles with de Guardiola Advisors, an investment bank serving the asset management industry, and Asset Management Finance, a specialized private equity investor in asset management companies.

He is a graduate of the Wharton School, and lives on a farm in Fairfield, Connecticut with wife Pam and sons Winston and Harry. Hobbies include cooking, whisky, progressive rock and beating Ben at trivia.

Articles by Rusty:

The Zeitgeist – 4.17.2019

By Rusty Guinn | April 17, 2019 | 1 Comment

It’s the Wednesday Zeitgeist, chock full of belied recessions, a little bit of humility, a little bit of YOLO, an expensive investment sold on yield, a less expensive investment sold on yield, slow maybes and a peek into the Widening Gyre.

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By Rusty Guinn | April 16, 2019 | 5 Comments

Disney is making a play to return to Neverland, a land where valuations are based on establishing market share and dominance of an emerging industry, where the moment you start worrying about how much money you’re making is the moment the narrative breaks. For students of markets and narratives alike, it will be worth watching.

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The Zeitgeist – 4.15.2019

By Rusty Guinn | April 15, 2019 | 9 Comments

It’s the Monday Zeitgeist, where we keep the Star Wars image streak alive at 2, celebrate the return of a beloved phrase, laud the arrival of a very dumb phrase, listen to political predictions from economists, and hear a political proposal from a journalist.

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The Zeitgeist Weekend Edition – 4.13.2019

By Rusty Guinn | April 13, 2019 | 1 Comment

It’s the Weekend Zeitgeist, where we try to forget about markets for a day or two to see what matters in the rest of the world. This week, it’s robots, the 1980s, self-made men, Star Wars (more than an ACTUAL black hole), Moroccan exceptionalism and the Power of Google.

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Strange Bedfellows and Proxy Wars

By Rusty Guinn | April 12, 2019 | 6 Comments

The arrest of Julian Assange presents one of the most fascinating, explainer-laden, Fiat News-driven narrative maps we have seen. Tread carefully in taking what you read about this one at face value, friends.

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By Rusty Guinn | April 11, 2019 | 3 Comments

The gravity of political polarization is real, and the mass which lies at the base of its well are narratives of existential risk.

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Next ET Live! Event – Wednesday, April 24th @ 2PM ET

By Rusty Guinn | April 11, 2019 | Comments Off on Next ET Live! Event – Wednesday, April 24th @ 2PM ET

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The Zeitgeist – 4.8.2019

By Rusty Guinn | April 8, 2019 | 7 Comments

Today’s Monday Zeitgeist is all about book report analyses, central bank common knowledge, a new form of home finance in which you make principal payments over time, multi-level-marketing surprises again, and believability.

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The Love/Hate Cartoon

By Rusty Guinn | April 7, 2019 | 2 Comments

When it comes to telling us how ‘the smart money’ and ‘the dumb money’ are playing it, there’s always someone who will tell us it’s Duck Season, and someone who will tell us it’s Rabbit Season. The reality is that it’s always Elmer Season. You and me? We’re Elmer in this cartoon.

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The Weekend Zeitgeist (3.31 – 4.6.2019)

By Rusty Guinn | April 6, 2019 | 3 Comments

It’s the weekend, which means it’s a (mostly) finance-free zone on The Zeitgeist. This week-in-review gives us a glimpse into purchases of fine art, the comedic stylings of David Brooks, the continued relevance of Marvin Gaye, a marketing word salad and a solemn hymn to solemn hymns.

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