Rusty Guinn

Co-Founder and CEO


Rusty Guinn is co-Founder and CEO of Second Foundation Partners, LLC, and has been a contributing author to Epsilon Theory since 2017.

Before Ben and Rusty established Second Foundation, Rusty served in a variety of investment roles in several organizations. He managed and operated a $10+ billion investment business, led investment strategy for the second largest wealth management franchise in Houston, and sat on the management committee of the 6th largest public pension fund in the United States.

Most recently, Rusty was Executive Vice President over the retail and institutional asset management businesses at Salient Partners in Houston, Texas. There he oversaw the 5-year restructuring and transition of Salient’s $10 billion money management business from legacy fund-of-funds products to a dedicated real assets franchise.

He previously served as Director of Strategic Partnerships and Opportunistic Investments at the Teacher Retirement System of Texas, a $12 billion portfolio spanning public and private investments. Rusty also served as a portfolio manager for TRS’s externally managed global macro hedge fund and long-only equity portfolios. He led diligence, process development and the allocation of billions of dollars across a wide range of indirect and principal investments.

Rusty’s career also includes roles with de Guardiola Advisors, an investment bank serving the asset management industry, and Asset Management Finance, a specialized private equity investor in asset management companies.

He is a graduate of the Wharton School, and lives on a farm in Fairfield, Connecticut with wife Pam and sons Winston and Harry. Hobbies include cooking, whisky, progressive rock and beating Ben at trivia.

Articles by Rusty:

ET Live – 2.19.19

By Rusty Guinn | February 19, 2019 | Comments Off on ET Live – 2.19.19

This content is restricted to subscribers

The Zeitgeist | 2.19.2019

By Rusty Guinn | February 19, 2019 | 0 Comments

In which we learn about new voices in the hospital, we pile on the Fed, and we exult in stocks “edging up” on trade talk progress (I’ve forgotten what take we’re on).

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By Rusty Guinn | February 18, 2019 | 1 Comment

The hardest job for any financial adviser is knowing when a fiduciary mindset should guide us to take a stand, and when it should guide us to adopting flexibility. If we claim to have a process, we have to have an answer for this.

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Every Unhappy Family (Q1 2019 Country Narratives)

By Rusty Guinn | February 17, 2019 | Comments Off on Every Unhappy Family (Q1 2019 Country Narratives)

We introduce a new narrative measure and then put major global equity markets under the narrative microscope in Q1 2019.

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The Zeitgeist | 2.15.2019

By Rusty Guinn | February 15, 2019 | 0 Comments

Lots of ‘playing’, ditching New York, and a piece of hard-hitting analysis demonstrating that sitting at the crossroads of government and business can be personally profitable.

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Duck and Cover

By Rusty Guinn | February 14, 2019 | 2 Comments

We don’t have to treat it like a cardinal sin any time an author, politician, consultant, adviser or expert tries to make us feel a certain way. Just don’t be the only one at the table who doesn’t realize what’s happening.

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The Zeitgeist | 2.14.2019

By Rusty Guinn | February 14, 2019 | 0 Comments

Today’s Zeitgeist poses a riddle: what is noxious, may not be a catalyst, extends a rally and awaits cues all at the exact same time?

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The Zeitgeist | 2.13.2019

By Rusty Guinn | February 13, 2019 | 0 Comments

In the 8th or extra innings (what about the 9th?), allocations to alternatives, fixed income ETFs, offensive hacking and “markets up on trade deal hopes” (again).

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Next ET Live Event: 2.19.19 at 2PM ET

By Rusty Guinn | February 12, 2019 | Comments Off on Next ET Live Event: 2.19.19 at 2PM ET

We will be hosting our next Epsilon Theory Live Event at 2PM Eastern Time on February 19, 2019. ET Premium and ET Professional subscribers will be able to access the livestream through their ET Live link in the navigation bar. Premium and Professional subscribers may also submit any questions live or in advance. If you …

Read moreNext ET Live Event: 2.19.19 at 2PM ET

The Zeitgeist | 2.12.2019

By Rusty Guinn | February 12, 2019 | 0 Comments

Maine cashes in, investors cash out, stocks get a lift from trade hopes (version 28), the Brexit pantomime and a shadow over strawberry fields.

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