Rusty Guinn
Co-Founder and CEO
Rusty Guinn is co-Founder and CEO of Second Foundation Partners, LLC, and has been a contributing author to Epsilon Theory since 2017.
Before Ben and Rusty established Second Foundation, Rusty served in a variety of investment roles in several organizations. He managed and operated a $10+ billion investment business, led investment strategy for the second largest wealth management franchise in Houston, and sat on the management committee of the 6th largest public pension fund in the United States.
Most recently, Rusty was Executive Vice President over the retail and institutional asset management businesses at Salient Partners in Houston, Texas. There he oversaw the 5-year restructuring and transition of Salient’s $10 billion money management business from legacy fund-of-funds products to a dedicated real assets franchise.
He previously served as Director of Strategic Partnerships and Opportunistic Investments at the Teacher Retirement System of Texas, a $12 billion portfolio spanning public and private investments. Rusty also served as a portfolio manager for TRS’s externally managed global macro hedge fund and long-only equity portfolios. He led diligence, process development and the allocation of billions of dollars across a wide range of indirect and principal investments.
Rusty’s career also includes roles with de Guardiola Advisors, an investment bank serving the asset management industry, and Asset Management Finance, a specialized private equity investor in asset management companies.
He is a graduate of the Wharton School, and lives on a farm in Fairfield, Connecticut with wife Pam and sons Winston and Harry. He serves as a member of the Board of Directors of the Houston Youth Symphony, and with Pam has been a long-time supporter and founding Friend of the Houston Shakespeare Festival. He plays guitar and drums on the worship team at his church in Connecticut, and dabbles in cooking, whisky, progressive rock and beating Ben at trivia.
Articles by Rusty:
We are all concerned about how Gen AI may untether us from reality.
We are not nearly concerned enough about how media will have the ability to do the same through mature social networks.
The weirdest thing about this “weird” campaign is how convinced some are that it represents a thoroughly directed, planned, systematic propaganda effort.
That’s not how this works. That’s not how any of this works. Not any more, anyway.
Your brain evolved to perceive symbols.
Symbols evolved to be perceived by your brain.
Human society is evolving around a technology which exposes our brains to a barrage of seductive symbols.
And it’s making us lose our minds.
Our kids are being rewired.
The data implicating the smartphone-based childhood are compelling but not conclusive – and may never be.
So how should governments, communities, schools and families decide what to do?
Yes, Virginia, western news media are often useful idiots.
But let’s be real: so is Tucker Carlson.
A single virus can cause disease of the body in several ways at once.
A single Narrative can cause disease in society in several ways, too.
This is the story of a new disease from an old acquaintance.
The obligation of the news media when major events are unfolding should be to act with more discretion and care, not less.
They failed at this most critical task this week. Utterly.
Every virus needs carriers to spread. Even a narrative virus.
We can learn a lot from what they have in common.
This is a story about a virus and the gain-of-function research that produced it.
It’s not what you think.
Awareness of narrative is a necessary tool for the politically engaged citizen.
Up to a point.
If obliviousness to narrative is the easiest way to shut off our brains, narrative derangement syndrome is a close second. The citizen must be vigilant against both.