Rusty Guinn

Rusty Guinn

Co-Founder and CEO

 @WRGuinn

Rusty Guinn is co-Founder and CEO of Second Foundation Partners, LLC, and has been a contributing author to Epsilon Theory since 2017.

Before Ben and Rusty established Second Foundation, Rusty served in a variety of investment roles in several organizations. He managed and operated a $10+ billion investment business, led investment strategy for the second largest wealth management franchise in Houston, and sat on the management committee of the 6th largest public pension fund in the United States.

Most recently, Rusty was Executive Vice President over the retail and institutional asset management businesses at Salient Partners in Houston, Texas. There he oversaw the 5-year restructuring and transition of Salient’s $10 billion money management business from legacy fund-of-funds products to a dedicated real assets franchise.

He previously served as Director of Strategic Partnerships and Opportunistic Investments at the Teacher Retirement System of Texas, a $12 billion portfolio spanning public and private investments. Rusty also served as a portfolio manager for TRS’s externally managed global macro hedge fund and long-only equity portfolios. He led diligence, process development and the allocation of billions of dollars across a wide range of indirect and principal investments.

Rusty’s career also includes roles with de Guardiola Advisors, an investment bank serving the asset management industry, and Asset Management Finance, a specialized private equity investor in asset management companies.

He is a graduate of the Wharton School, and lives on a farm in Fairfield, Connecticut with wife Pam and sons Winston and Harry. He serves as a member of the Board of Directors of the Houston Youth Symphony, and with Pam has been a long-time supporter and founding Friend of the Houston Shakespeare Festival. He plays guitar and drums on the worship team at his church in Connecticut, and dabbles in cooking, whisky, progressive rock and beating Ben at trivia.

Articles by Rusty:

When Non-News Becomes Fiat News

By Rusty Guinn | August 28, 2019 | 3 Comments

IT’S A DISASTER. IT’S A CATASTROPHE. IT’S A PERFECT STORM. It’s today’s Zeitgeist.

Office Hours – 8.27.2019

By Rusty Guinn | August 27, 2019 | Comments Off on Office Hours – 8.27.2019

It’s the August 27th edition of Office Hours! In which political, economic and markets nihilism are the order of the day.

You Can’t Take It Back

By Rusty Guinn | August 26, 2019 | 21 Comments

Every morning, we run The Narrative Machine on the past 24 hours worth of financial media to find the most on-narrative (i.e. interconnected and central)…

Food Innovation Meets Financial Innovation

By Rusty Guinn | August 21, 2019 | 5 Comments

Markets are boring. Hey, what if we securitized wokeness?

The World ‘Twixt Ought To and Is

By Rusty Guinn | August 18, 2019 | 9 Comments

Honest investing means finding a balance between approaches which imply we know everything and those which imply we can’t know anything. It means humility.

We think there are three – and only three – paths to finding this balance. One is the heart of what we are trying to achieve with Epsilon Theory.

ET Election Index: July 31, 2019

By Rusty Guinn | August 15, 2019 | 4 Comments

This is the fourth installment of Epsilon Theory’s Election Index. Our aim with the feature is to lay as bare as possible the popular narratives…

Does It Make a Sound?

By Rusty Guinn | August 13, 2019 | 27 Comments

Wherever self-determination and resistance to the encroaching power of the state and oligarchical institutions find expression, there should our Full Hearts be also.

And our full voices.

Big Tech Anti-Trust Narratives: Deteriorating but Disconnected

By Rusty Guinn | August 10, 2019 | Comments Off on Big Tech Anti-Trust Narratives: Deteriorating but Disconnected

At the request of some ET Pro subscribers, we explore current Big Tech Monopoly narratives. We find an increasingly cohesive, negative narrative that has almost no market attention.

The Country HOA and other Control Stories

By Rusty Guinn | August 9, 2019 | 1 Comment

There are some stories that we will want to believe no matter how much contrary evidence we find, and no matter how much we know that the story is bogus. And when these stories convey a sense of control? All bets are off.

A Cartoon in Three Parts

By Rusty Guinn | August 8, 2019 | 2 Comments

Cartoons are not evil. And yet they are the engine behind The Long Now, and very much at the center of our financial Zeitgeist. What is a clear eyed, full-hearted investor and citizen to do?