Rusty Guinn

Rusty Guinn

Co-Founder and CEO

Rusty Guinn is co-Founder and CEO of Second Foundation Partners, LLC, and has been a contributing author to Epsilon Theory since 2017.

Before Ben and Rusty established Second Foundation, Rusty served in a variety of investment roles in several organizations. He managed and operated a $10+ billion investment business, led investment strategy for the second largest wealth management franchise in Houston, and sat on the management committee of the 6th largest public pension fund in the United States.

Most recently, Rusty was Executive Vice President over the retail and institutional asset management businesses at Salient Partners in Houston, Texas. There he oversaw the 5-year restructuring and transition of Salient’s $10 billion money management business from legacy fund-of-funds products to a dedicated real assets franchise.

He previously served as Director of Strategic Partnerships and Opportunistic Investments at the Teacher Retirement System of Texas, a $12 billion portfolio spanning public and private investments. Rusty also served as a portfolio manager for TRS’s externally managed global macro hedge fund and long-only equity portfolios. He led diligence, process development and the allocation of billions of dollars across a wide range of indirect and principal investments.

Rusty’s career also includes roles with de Guardiola Advisors, an investment bank serving the asset management industry, and Asset Management Finance, a specialized private equity investor in asset management companies.

He is a graduate of the Wharton School, and lives on a farm in Fairfield, Connecticut with wife Pam and sons Winston and Harry. He serves as a member of the Board of Directors of the Houston Youth Symphony, and with Pam has been a long-time supporter and founding Friend of the Houston Shakespeare Festival. He also serves as a member of the Easton Volunteer Fire Company in Easton, Connecticut. Rusty spends his free time smoking meat, working his apple orchard, enjoying whisky, badly butchering progressive rock drumming and jeopardizing long-term relationships through high-stakes board games.

Articles by Rusty:

An Advantageous Contagion

By Rusty Guinn | July 14, 2020 | 17 Comments

Sometimes good news comes from unexpected places.

And sometimes it’s best just to go with it.

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July 2020 Epsilon Theory Narrative Monitors

By Rusty Guinn | July 8, 2020 | Comments Off on July 2020 Epsilon Theory Narrative Monitors

We have officially re-launched our Epsilon Theory Professional Monitor series in July 2020 with the new and improved Central Bank monitor. We are grateful for…

Harrumph!

By Rusty Guinn | July 7, 2020 | 8 Comments

There is an emerging narrative structure that places a lot of demands on us as citizens – and justifiably so.

But the claim that “silence is complicity” becomes something else entirely when we redefine silence as the failure to say exactly what we demand.

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The Lost Art of the Jawbone

By Rusty Guinn | July 7, 2020 | 4 Comments

Market propaganda used to be an art form, I tell you! What happened to us?

The transformation of capital markets into political utilities happened.

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Office Hours – 6.30.2020

By Rusty Guinn | June 30, 2020 | Comments Off on Office Hours – 6.30.2020

It’s the June 30th edition of Office Hours, an interactive livestream in which Ben and Rusty discuss all things narrative in the world today.

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What is Permissible

By Rusty Guinn | June 24, 2020 | 6 Comments

The slow wave that has moved America’s largest asset owners from direct positions in American companies to indirect pools of passive ownership has been a good thing for costs and diversification. It has, however, contributed to our present breakdown in corporate governance.

The past revolutions to fix this have failed for predictable reasons. Future revolutions don’t have to.

It is time to take back your ownership.

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The Lystrosaurus

By Rusty Guinn | June 17, 2020 | 12 Comments

There is practically no information in knowing that everybody is talking about something. There is some information in knowing that everybody is using the same language to talk about something.

But there is a lot of value in knowing that people and publications with no underlying connection are simultaneously inspired to use the same language to talk about different angles of the same issue.

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No Accident

By Rusty Guinn | June 3, 2020 | 20 Comments

Our bi-modal political environment doesn’t just impact our politics. It shapes our social and cultural narratives and channels our responses to every event.

Yet Americans are large. They contain multitudes. And they can reject the political archetypes into which narratives seek to channel them. If this is to be our finest hour, then they must.

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Office Hours – 6.2.2020

By Rusty Guinn | June 2, 2020 | Comments Off on Office Hours – 6.2.2020

In this Office Hours, Ben and Rusty discuss all things pandemic recovery, markets and the narratives of protests surrounding the death of George Floyd.

A New Gilded Age

By Rusty Guinn | May 24, 2020 | 22 Comments

A Gilded Age isn’t an age of prosperity. It is an age of the narrative of prosperity, and narratives of prosperity are always top-down political narratives.

There is but one way to tear down top-down political narratives: action.

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