Rusty Guinn

Co-Founder and CEO

 @WRGuinn

Rusty Guinn is co-Founder and CEO of Second Foundation Partners, LLC, and has been a contributing author to Epsilon Theory since 2017.

Before Ben and Rusty established Second Foundation, Rusty served in a variety of investment roles in several organizations. He managed and operated a $10+ billion investment business, led investment strategy for the second largest wealth management franchise in Houston, and sat on the management committee of the 6th largest public pension fund in the United States.

Most recently, Rusty was Executive Vice President over the retail and institutional asset management businesses at Salient Partners in Houston, Texas. There he oversaw the 5-year restructuring and transition of Salient’s $10 billion money management business from legacy fund-of-funds products to a dedicated real assets franchise.

He previously served as Director of Strategic Partnerships and Opportunistic Investments at the Teacher Retirement System of Texas, a $12 billion portfolio spanning public and private investments. Rusty also served as a portfolio manager for TRS’s externally managed global macro hedge fund and long-only equity portfolios. He led diligence, process development and the allocation of billions of dollars across a wide range of indirect and principal investments.

Rusty’s career also includes roles with de Guardiola Advisors, an investment bank serving the asset management industry, and Asset Management Finance, a specialized private equity investor in asset management companies.

He is a graduate of the Wharton School, and lives on a farm in Fairfield, Connecticut with wife Pam and sons Winston and Harry. He serves as a member of the Board of Directors of the Houston Youth Symphony, and with Pam has been a long-time supporter and founding Friend of the Houston Shakespeare Festival. He plays guitar and drums on the worship team at his church in Connecticut, and dabbles in cooking, whisky, progressive rock and beating Ben at trivia.

Articles by Rusty:

The Elton/Hootie Line

By Rusty Guinn | March 4, 2020 | 33 Comments

In 1995 we crossed a line in music.

In 2009 we crossed that line in markets.

In 2016 we crossed that line in politics.

Music charted the way back. Let’s listen to its lesson.

Read more

Covid-19 Cargo Cults

By Rusty Guinn | February 27, 2020 | 6 Comments

Quantitative analysis is all well and good, but when someone starts peddling you charts or measures when you KNOW that the underlying data is unknowable, you are dealing with a cargo cultist. When it comes to Covid-19, nobody has time for that.

As of February 27, even after a 10% drawdown, we believe the narrative about Covid-19 is complacent.

Read more

Join Us. No, Really.

By Rusty Guinn | February 25, 2020 | Comments Off on Join Us. No, Really.

Second Foundation Partners is looking for a new member of the team to help us spearhead the development of technologies for narrative analysis.

Read more

Kitchen Sink It

By Rusty Guinn | February 20, 2020 | 9 Comments

To receive a free full-text email of The Zeitgeist whenever we publish to the website, please sign up here. You’ll get two or three of these emails every week, and your email will not be shared with anyone. Ever. I have been under withering (if modestly deserved) friendly fire recently for posing a riddle and sitting on the …

Read moreKitchen Sink It

Thanksgiving

By Rusty Guinn | February 19, 2020 | Comments Off on Thanksgiving

A moment to say thanks and accept responsibility.

Read more

ET Live! – 2.18.2020

By Rusty Guinn | February 18, 2020 | Comments Off on ET Live! – 2.18.2020

This ET Live! is all about Coronavirus, except it’s not – it’s all about how institutions who solve for narrative outcomes invariably create bad results in the Real World.

Read more

Options

By Rusty Guinn | February 12, 2020 | 20 Comments

Our social institutions require of us many songs. One of those songs is about the roots of poverty in immorality. If we’re going to stop singing their songs, this may be a good place to start.

Read more

We Hanged Our Harps Upon the Willows

By Rusty Guinn | February 10, 2020 | 4 Comments

Because the danger of powerful memes, cartoons and narratives is not that they demand our acquiesence. It is that they demand our participation.

Read more

US Recession Monitor – 1.31.2020

By Rusty Guinn | February 7, 2020 | Comments Off on US Recession Monitor – 1.31.2020

Like other topics, Recession narratives rose somewhat in attention and cohesion, but less dramatically than other categories. We believe that this is because coronavirus outbreak fears manifested most in fear about asset prices, leading to rapid missionary behavior with respect to central bank / interest rate activity. In contrast, while the impact of the virus …

Read moreUS Recession Monitor – 1.31.2020

Credit and Debt Monitor – 1.31.2020

By Rusty Guinn | February 7, 2020 | Comments Off on Credit and Debt Monitor – 1.31.2020

The decline in the strength of the Q4 narrative of a risk of “collapse” in credit markets continued in January. Uniquely among our macronarratives, cohesion actually dropped for debt and credit market narratives. We think that the heightened attention on the coronavirus outbreak and generally positive news about the China Trade War were largely absent …

Read moreCredit and Debt Monitor – 1.31.2020