Rusty Guinn

Co-Founder and CEO

 @WRGuinn

Rusty Guinn is co-Founder and CEO of Second Foundation Partners, LLC, and has been a contributing author to Epsilon Theory since 2017.

Before Ben and Rusty established Second Foundation, Rusty served in a variety of investment roles in several organizations. He managed and operated a $10+ billion investment business, led investment strategy for the second largest wealth management franchise in Houston, and sat on the management committee of the 6th largest public pension fund in the United States.

Most recently, Rusty was Executive Vice President over the retail and institutional asset management businesses at Salient Partners in Houston, Texas. There he oversaw the 5-year restructuring and transition of Salient’s $10 billion money management business from legacy fund-of-funds products to a dedicated real assets franchise.

He previously served as Director of Strategic Partnerships and Opportunistic Investments at the Teacher Retirement System of Texas, a $12 billion portfolio spanning public and private investments. Rusty also served as a portfolio manager for TRS’s externally managed global macro hedge fund and long-only equity portfolios. He led diligence, process development and the allocation of billions of dollars across a wide range of indirect and principal investments.

Rusty’s career also includes roles with de Guardiola Advisors, an investment bank serving the asset management industry, and Asset Management Finance, a specialized private equity investor in asset management companies.

He is a graduate of the Wharton School, and lives on a farm in Fairfield, Connecticut with wife Pam and sons Winston and Harry. Hobbies include cooking, whisky, progressive rock and beating Ben at trivia.

Articles by Rusty:

A Modern Vocational Curriculum

By Rusty Guinn | June 20, 2019 | 21 Comments

So if you COULD prepare most Americans for their jobs and lives in less than a year, how WOULD you? Well, we took a shot at answering just that, and I’m sure you’ll all agree completely and wholeheartedly with our conclusions.

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Democracy Dies with Dancing

By Rusty Guinn | June 18, 2019 | 0 Comments

There’s a critical, indispensable feature of a free nation we call a free press. And then there’s the meme of free press!. The latter is a pure narrative construction, and a thing well supplied in the DC market.

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ET Live! – 6.18.2019

By Rusty Guinn | June 18, 2019 | Comments Off on ET Live! – 6.18.2019

Join us here at 2PM Eastern today for the latest edition of ET Live. Today’s edition is all about the grotesque charades and cartoons being used to cynically manipulate narratives. Not one to miss.

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Election Rewind: June 2015

By Rusty Guinn | June 17, 2019 | 4 Comments

What if there was a way to spot who would jump in the GOP primary polls back in June 2015? What if we could spot something in the way that the crowd watched the crowd talk about the candidates. What if we could imagine what that meant for this election and how we process information about it?

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Warren in June: Back in an Unflattering Spotlight

By Rusty Guinn | June 17, 2019 | 0 Comments

Elizabeth Warren is among the front-runners in polls, but in media, a cohesive, connected narrative has yet to form. More importantly, even as attention to her campaign has grown, the sentiment attached to her ideas in media has declined sharply. It is a problem shared by other women candidates that we think should guide readers to consume news cautiously.

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The Not-So-Much War

By Rusty Guinn | June 17, 2019 | 0 Comments

A tug-of-war is only a tug-of-war if both sides, y’know, are capable of pulling on the rope.

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Zeitgeist Narrative Map – 6.14.2019

By Rusty Guinn | June 14, 2019 | 1 Comment

Every morning, we run the Narrative Machine on the past 24 hours worth of financial media to find the most on-narrative (i.e. interconnected and central) stories in financial media. It’s not a list of best articles or articles we think are most interesting … often far from it. But this is the map that links …

Read moreZeitgeist Narrative Map – 6.14.2019

Victims of Success

By Rusty Guinn | June 14, 2019 | 0 Comments

If you’re going to trade on story and sentiment, more power to you. But over time, the mind naturally searches for justification and credibility for continued ownership of something. Take care when you start to feel that pull.

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Live from Potemkin

By Rusty Guinn | June 14, 2019 | 0 Comments

Sometimes a news article that’s all over the map is just a badly written article. Sometimes it’s like a glitch in the matrix. I think the changing narratives and weakening common knowledge around Big Tech are causing the latter.

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Sanders in June: Polarizing…Except in Media

By Rusty Guinn | June 13, 2019 | 8 Comments

Bernie Sanders isn’t leading in the polls. He may also be the most polarizing candidate – again. But don’t tell the political media, whose Sanders content thus far in the primary process has the strongest, most positive narrative of any candidate. And it’s not close.

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