Rusty Guinn

Co-Founder and CEO


Rusty Guinn is co-Founder and CEO of Second Foundation Partners, LLC, and has been a contributing author to Epsilon Theory since 2017.

Before Ben and Rusty established Second Foundation, Rusty served in a variety of investment roles in several organizations. He managed and operated a $10+ billion investment business, led investment strategy for the second largest wealth management franchise in Houston, and sat on the management committee of the 6th largest public pension fund in the United States.

Most recently, Rusty was Executive Vice President over the retail and institutional asset management businesses at Salient Partners in Houston, Texas. There he oversaw the 5-year restructuring and transition of Salient’s $10 billion money management business from legacy fund-of-funds products to a dedicated real assets franchise.

He previously served as Director of Strategic Partnerships and Opportunistic Investments at the Teacher Retirement System of Texas, a $12 billion portfolio spanning public and private investments. Rusty also served as a portfolio manager for TRS’s externally managed global macro hedge fund and long-only equity portfolios. He led diligence, process development and the allocation of billions of dollars across a wide range of indirect and principal investments.

Rusty’s career also includes roles with de Guardiola Advisors, an investment bank serving the asset management industry, and Asset Management Finance, a specialized private equity investor in asset management companies.

He is a graduate of the Wharton School, and lives on a farm in Fairfield, Connecticut with wife Pam and sons Winston and Harry. Hobbies include cooking, whisky, progressive rock and beating Ben at trivia.

Articles by Rusty:

ETNA US Sector Observations – September 2019

By Rusty Guinn | September 3, 2019 | Comments Off on ETNA US Sector Observations – September 2019

Our updated positioning views for the month of September 2019.

Read more

When Non-News Becomes Fiat News

By Rusty Guinn | August 28, 2019 | 3 Comments


Read more

ET Live! – 8.27.2019

By Rusty Guinn | August 27, 2019 | Comments Off on ET Live! – 8.27.2019

It’s the August 27th edition of Epsilon Theory Live! In which political, economic and markets nihilism are the order of the day.

Read more

You Can’t Take It Back

By Rusty Guinn | August 26, 2019 | 21 Comments

Every morning, we run the Narrative Machine on the past 24 hours worth of financial media to find the most on-narrative (i.e. interconnected and central) stories in financial media. On the weekend, however, we run the same analysis on…well, everything else. It’s not a list of best articles or articles we think are most interesting …

Read moreYou Can’t Take It Back

Food Innovation Meets Financial Innovation

By Rusty Guinn | August 21, 2019 | 5 Comments

Markets are boring. Hey, what if we securitized wokeness?

Read more

The World ‘Twixt Ought To and Is

By Rusty Guinn | August 18, 2019 | 9 Comments

Honest investing means finding a balance between approaches which imply we know everything and those which imply we can’t know anything. It means humility.

We think there are three – and only three – paths to finding this balance. One is the heart of what we are trying to achieve with Epsilon Theory.

Read more

ET Election Index: July 31, 2019

By Rusty Guinn | August 15, 2019 | 4 Comments

This is the fourth installment of Epsilon Theory’s Election Index. Our aim with the feature is to lay as bare as possible the popular narratives governing the US elections in 2020. That includes narratives concerning policy proposals and candidates found in the news, opinion and feature content produced by national, local and smaller outlets. Our …

Read moreET Election Index: July 31, 2019

Does It Make a Sound?

By Rusty Guinn | August 13, 2019 | 27 Comments

Wherever self-determination and resistance to the encroaching power of the state and oligarchical institutions find expression, there should our full hearts be also.

And our full voices.

Read more

Big Tech Anti-Trust Narratives: Deteriorating but Disconnected

By Rusty Guinn | August 10, 2019 | Comments Off on Big Tech Anti-Trust Narratives: Deteriorating but Disconnected

At the request of some ET Pro subscribers, we explore current Big Tech Monopoly narratives. We find an increasingly cohesive, negative narrative that has almost no market attention.

Read more

The Country HOA and other Control Stories

By Rusty Guinn | August 9, 2019 | 1 Comment

There are some stories that we will want to believe no matter how much contrary evidence we find, and no matter how much we know that the story is bogus. And when these stories convey a sense of control? All bets are off.

Read more