Epsilon Theory In Full
The soul of Epsilon Theory is our long-form content, a library of hundreds of pieces written by Ben, Rusty and others over the course of the last 5+ years. These are the print-and-take-home-for the weekend notes that made Epsilon Theory what it is today.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
The recession-is-coming narrative is dead and the inflation-is-over narrative is dominant, making the Fed’s job that much harder and making resurgent inflation that much more likely.
Now about those 10-yr Treasury yields …
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
This is not a note about Mike Pence.
This is a note about language.
This is a note about how viral words of *therapy* have infected blue tribe brains and viral words of *war and conflict* have infected red tribe brains, words that change the way we see the world and speak to the world. Words that change the way we THINK.
Harper and Ben finally get a chance to talk about the Wizard of Oz and the not so wonderful behind the scenes production. Of course this was par for the course in the Golden Age of Hollywood as the studio star making system controlled everything. And we do mean everything.
A beautiful note by musician/composer Scott Bradlee, of Postmodern Jukebox fame, on the permanence and power of art.
Mythology IS the song.
What will your verse be?
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
In our kick-off episode, Ben, Matt and Jack talk about why we’re here – to break open the news reported by mainstream media to reveal the Nudging language of narrative and story that drives us.
We focus on the reporting of inflation as a perfect example of what we call Fiat News.
Recession – like beauty – is in the eye of the beholder. Unlike beauty, though, our economic perceptions are far more likely to fall into the self-imposed traps of cynicism and nihilism.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
This is the Way.
Not just for the samurai but for the trader.
A revamped Cursed Knowledge is back! In this brand new episode, Ben joins Harper in the studio to talk about the all too common trope of killing off female characters to motivate male characters. Trust me, you’ve seen it. It’s everywhere and can tell us a lot about how hard it is to capture and maintain an audiences attention.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
Physical viruses sometimes jump from one species to another.
Narrative viruses sometimes jump from one culture to another.
All it takes is the right virus and a susceptible host.
Narrative viruses are not immune to events in reality world – especially when we have made those narratives part of our identity.
And when a narrative becomes part of our identity, it changes what we need to be true.
Surprising outcomes in reality world that seem to confirm a narrative often produce explosive growth in its scale.
But also in its scope.
“I can’t find Dad.”
In which a stressed-out family makes an active choice to look past the totems of Team Red and Team Blue to find the truth of their Pack.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
Men of God prophesied as early as 2007 that God would make Donald Trump the President of the United States.
Our narrative virus gave these predictions fertile ground to take root.