Before the Flood
We have suffered a devastating flood in Texas.
I believe an even more devastating Flood is to come.
Now we build an Ark of story. Now we build an A…
Category: Note
Shitholes, Sanctuaries, and Springfield
The present immigration debate is the product of three moments that changed common knowledge: the Shithole, the Sanctuary, and the Springfield Moments…
The Words Behind the War
I want to show you what 'mobilizing narrative support' looks like, as measured by our revolutionary Perscient technology and as understood by someone …
How I Learned to Stop Worrying and Love the Deficit
The House passage of the Big Beautiful Bill and Elon Musk stepping back from DOGE is a common knowledge moment -- everyone now knows that everyone now…
The Death of Risk
The death of risk happened with a whimper, not a bang. Not because the market blew up, but because of an icy truth: safe havens ain't safe.
If you do…
Our True Enemy Has Yet to Reveal Himself
It's not the tariffs. It's not the recession. These are just the catalysts through which the true enemy shows himself.
The true enemy is the over-fin…
Wall Street’s Not-So-Golden Rule
We are in the early stages of a bank run on the United States and the US dollar, and everyone on Wall Street is heading for the exits, including domes…
Crashing the Car of Pax Americana
I am desperately opposed to crashing the Pax Americana car, Annie Hall style, because the America First system that this Administration wants as a rep…
Narrative Shopping
The Trump administration has flipped between a half dozen distinct narratives telling us what these tariffs are really about.
Why? Because they need…
The Goldstein Machine
A threat built on a shred of truth, an existential fear, and our utter inability to stop it is the perfect tool for psychological control at scale.
…
It Was Never Going To Be Me
The Road to Serfdom is not an endless road, but its path and duration, what I call the Great Ravine, is not up to us to choose. While we walk this roa…
The Four Horsemen of the Great Ravine, Part 1
Every so often, things fall apart.
In the words of those who lived it, here are the vibes and the semantic signatures of the twentieth century's most…
I, Nazgûl
Being clear-eyed and full-hearted doesn't mean being passive, weak, or silent.
It means resisting every effort to supplant our autonomy of mind with…
Apocalypse Always
Extreme language during election season isn't anything new.
But this time it really is different. Our response must be different, too.
Remembering the Face of Your Father
For the past 28 years, since the death of my father, I've been hearing a steady tick-tock in my head.
How do we tell our stories to our children and …
Generative AI is a Resurrection Machine
Each of us has a unique story. A story that makes you you. A story that is the engine of your consciousness. A story that is your thread of life.
A s…
The Mr. Beast Memo is a Guide to the Gen Z Workforce
"Lots of people are like nooo it’s not the phones. It’s the phones. Come on."
No one gets the Algorithm and the way Gen Z is trapped by it better…
Donald Trump and the Common Knowledge Game
The question is not whether Trump will accept the election result if he loses. He won't.
The question is whether a missionary with actual power will …
We Are Losing Our Minds
Your brain evolved to perceive symbols.
Symbols evolved to be perceived by your brain.
Human society is evolving around a technology which exposes…
This is the Great Ravine
Our mediated cultural transition from sadness to generalized anger to focused anger at specific people and institutions of the Other Party is an entir…