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Category: Note

Before the Flood

We have suffered a devastating flood in Texas. I believe an even more devastating Flood is to come. Now we build an Ark of story. Now we build an A…
Ben Hunt July 18, 2025
0 Comments

Shitholes, Sanctuaries, and Springfield

The present immigration debate is the product of three moments that changed common knowledge: the Shithole, the Sanctuary, and the Springfield Moments…
Rusty Guinn July 13, 2025
36 Comments

The Words Behind the War

I want to show you what 'mobilizing narrative support' looks like, as measured by our revolutionary Perscient technology and as understood by someone …
Ben Hunt June 25, 2025
32 Comments

How I Learned to Stop Worrying and Love the Deficit

The House passage of the Big Beautiful Bill and Elon Musk stepping back from DOGE is a common knowledge moment -- everyone now knows that everyone now…
Ben Hunt May 28, 2025
36 Comments

The Death of Risk

The death of risk happened with a whimper, not a bang. Not because the market blew up, but because of an icy truth: safe havens ain't safe. If you do…
Ben Hunt May 15, 2025
49 Comments

Our True Enemy Has Yet to Reveal Himself

It's not the tariffs. It's not the recession. These are just the catalysts through which the true enemy shows himself. The true enemy is the over-fin…
Ben Hunt May 5, 2025
63 Comments

Wall Street’s Not-So-Golden Rule

We are in the early stages of a bank run on the United States and the US dollar, and everyone on Wall Street is heading for the exits, including domes…
Ben Hunt April 21, 2025
29 Comments

Crashing the Car of Pax Americana

I am desperately opposed to crashing the Pax Americana car, Annie Hall style, because the America First system that this Administration wants as a rep…
Ben Hunt April 7, 2025
85 Comments

Narrative Shopping

The Trump administration has flipped between a half dozen distinct narratives telling us what these tariffs are really about. Why? Because they need…
Rusty Guinn April 3, 2025
25 Comments

The Goldstein Machine

A threat built on a shred of truth, an existential fear, and our utter inability to stop it is the perfect tool for psychological control at scale. …
Rusty Guinn March 9, 2025
28 Comments

It Was Never Going To Be Me

The Road to Serfdom is not an endless road, but its path and duration, what I call the Great Ravine, is not up to us to choose. While we walk this roa…
Ben Hunt February 18, 2025
69 Comments

The Four Horsemen of the Great Ravine, Part 1

Every so often, things fall apart. In the words of those who lived it, here are the vibes and the semantic signatures of the twentieth century's most…
Ben Hunt January 6, 2025
22 Comments

I, Nazgûl

Being clear-eyed and full-hearted doesn't mean being passive, weak, or silent. It means resisting every effort to supplant our autonomy of mind with…
Rusty Guinn November 3, 2024
10 Comments

Apocalypse Always

Extreme language during election season isn't anything new. But this time it really is different. Our response must be different, too.
Rusty Guinn October 25, 2024
10 Comments

Remembering the Face of Your Father

For the past 28 years, since the death of my father, I've been hearing a steady tick-tock in my head. How do we tell our stories to our children and …
Ben Hunt October 16, 2024
8 Comments

Generative AI is a Resurrection Machine

Each of us has a unique story. A story that makes you you. A story that is the engine of your consciousness. A story that is your thread of life. A s…
Ben Hunt October 1, 2024
139 Comments

The Mr. Beast Memo is a Guide to the Gen Z Workforce

"Lots of people are like nooo it’s not the phones. It’s the phones. Come on." No one gets the Algorithm and the way Gen Z is trapped by it better…
Kyla Scanlon September 24, 2024
3 Comments

Donald Trump and the Common Knowledge Game

The question is not whether Trump will accept the election result if he loses. He won't. The question is whether a missionary with actual power will …
Ben Hunt September 24, 2024
34 Comments

We Are Losing Our Minds

Your brain evolved to perceive symbols. Symbols evolved to be perceived by your brain. Human society is evolving around a technology which exposes…
Rusty Guinn July 30, 2024
28 Comments

This is the Great Ravine

Our mediated cultural transition from sadness to generalized anger to focused anger at specific people and institutions of the Other Party is an entir…
Ben Hunt July 13, 2024
108 Comments
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