Matt Zeigler

Matt Zeigler


Matt Zeigler has worked in the financial industry since 2007, and been a full-fledged music nerd since 1980-something.

He is currently a Managing Director and Private Wealth Advisor with Sunpointe Investments, and the author of the Cultish Creative blog and newsletter.

Twitter: @cultishcreative

Articles by Matt:

How To Win At Story: Conan’s Hot Ones Masterclass

By Matt Zeigler | May 9, 2024 | 11 Comments

Please, let’s have a laugh at Conan on Hot Ones, but let’s also think this out together:

How do you win at story?

I’ve got 10 rules to try and help. And, using plenty of examples from the show, let’s see if we can’t get just a little bit better at the stories we tell ourselves too.  

Death and Rebirth: In Precious Metals, Crypto, and the 6th Grade

By Matt Zeigler | February 5, 2024 | 10 Comments

“Nice yellow pants, freak.”

Nobody is immune to getting slapped with a label, especially when you’re a new kid in middle school. The trick is not selling out. The trick is owning your identity.

That’s true for Wall Street, too.

The Rick Rubin Of Advice: How To Have A Creative Second Act

By Matt Zeigler | October 30, 2023 | 21 Comments

The weirdest question I was ever asked, maybe in my entire life, was, “Can you make this sound more yellow?” The weirdest answer I’ve ever given to the weirdest question was, “Yes.” I replay that conversation in my head all of the time. There’s a perfectly good and teachable reason I was able to answer it. But to teach you that magic trick, we have to talk about Rick Rubin.

Why You Need A Personal Archive And How To Start One

By Matt Zeigler | October 27, 2023 | 13 Comments

A personal archive is a means for staying connected with the world and ourselves at the same time. It’s a simple yet life-changing way of seeing the world and your place in it.

The Time I Got A High School Paper Extension In A Bar: The Fourth Turning (But Not In The Way You Think)

By Matt Zeigler | September 6, 2023 | 24 Comments

Wanna guess what book both Steve Bannon and Al Gore handed out to members of Congress?

ET contributor Matt Zeigler knows it was “The Fourth Turning”, and he’s got a thing or two to say about generational theory.

Root, Root, Root For Our Home Team

By Matt Zeigler | July 11, 2023 | 8 Comments

“I can’t find Dad.”

In which a stressed-out family makes an active choice to look past the totems of Team Red and Team Blue to find the truth of their Pack.

When The Best Conference Speaker Is Your Uber Driver (Epsilon Connect 2023 Notes)

By Matt Zeigler | June 15, 2023 | 15 Comments

The best speaker at Epsilon Connect 2023 was my Uber driver.

Buckle up, honeys.