ET Pro European Financial System Monitor

Who’s Being Naïve, Kay?

By Ben Hunt | May 24, 2016 | 1 Comment

The Mysterious Stranger is a liar, to be sure, but he’s a proper villain, as the Brits would say, and he’s quite upfront about his goals and his use of clever words to accomplish those goals.

Your goal? Survive the encounter.

Optical Illusion / Optical Truth

By Ben Hunt | May 4, 2016 | 0 Comments

Portion of original dot map by Dr. John Snow, the founding father of epidemiology, showing the clusters of cholera cases in the London epidemic of…

The Placebo Effect

By Ben Hunt | April 20, 2016 | 3 Comments

BOTOX® is the only FDA-approved, preventive treatment that is injected by a doctor every 12 weeks for adults with Chronic Migraine (15 or more headache…

My Passion is Puppetry

By Ben Hunt | April 6, 2016 | 0 Comments

Campaign Company Launch Date “Flo” Progressive Insurance 2008 “Rhetorical Question” “Happier Than A … ” “Did You Know?” “It’s What You Do” GEICO 2009 2012…

There for the Right Reasons

By Ben Hunt | March 29, 2016 | 0 Comments

A quick follow-up to “Hobson’s Choice”, the most widely-read note in the Epsilon Theory canon to date (thank you!). First, I’ll be hosting a one…

Hobson’s Choice

By Ben Hunt | March 16, 2016 | 0 Comments

I’d like an omelet, plain, and a chicken salad sandwich on wheat toast, no mayonnaise, no butter, no lettuce, and a cup of coffee. Now all you have to do is hold the chicken, bring me the toast, give me a check for the chicken salad sandwich, and you haven’t broken any rules.

The Narrative Fix Is In

By Ben Hunt | March 11, 2016 | 0 Comments

A quick email to Epsilon Theory readers on what’s happening in Europe, because we’ve seen this movie before. On August 2, 2012 Mario Draghi gave…

Welcome to the Jungle

By Ben Hunt | March 1, 2016 | 0 Comments

Zero-sum, Elliot. You’re playing a game you already lost. You know I’m right. – “Mr. Robot” (2015) You can have anything you want  But you…

The Silver Age of the Central Banker

By Ben Hunt | February 19, 2016 | 0 Comments

We all sing along But the notes are wrong – Matt & Kim, “Get It” (2015) The strong do what they will, and the weak…

Snikt

By Ben Hunt | February 9, 2016 | 0 Comments

As longtime Epsilon Theory readers know, I’m a big comic book fan. One of the joys of a comic done well is the effective representation…