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Category: In Focus

The Pent-Up Demand Narrative

The dominant COVID-19 narrative today is a "short and deep" economic impact, with a corollary narrative of "pent-up demand". These are market-positive…
Ben Hunt May 5, 2020
0 Comments

ETNA US Sector Observations – September 2019

Our updated positioning views for the month of September 2019.
Rusty Guinn September 3, 2019

Big Tech Anti-Trust Narratives: Deteriorating but Disconnected

At the request of some ET Pro subscribers, we explore current Big Tech Monopoly narratives. We find an increasingly cohesive, negative narrative that …
Rusty Guinn August 10, 2019

ETNA US Sector Observations – August 2019

The updated views for August from our ETNA framework for the analysis of narrative structure on US Equity sectors.
Rusty Guinn August 1, 2019

Is ESG Now Part of the Zeitgeist?

In this ET Pro In Focus note, we explore the narrative structure of ESG and SRI investing. Our question: is it finally part of the Zeitgeist, or a tre…
Rusty Guinn March 18, 2019

How (And How Not) To Raise Money

For fund managers and asset management executives, the fundraising question is often the most important and most inscrutable. Understanding how narrat…
Rusty Guinn March 7, 2019
0 Comments

Every Unhappy Family (Q1 2019 Country Narratives)

We introduce a new narrative measure and then put major global equity markets under the narrative microscope in Q1 2019.
Rusty Guinn February 17, 2019

Getting Defensive

With aerospace and defense in the spotlight, we turn our own spotlight to the sector. We find a generally weak narrative structure with a lot of vulne…
Rusty Guinn January 27, 2019

A Tale of Two Tales (Banking)

US Banks have a common narrative structure - two competing topics of vastly different sentiment, with one dominating market attention at any given tim…
Rusty Guinn January 13, 2019

Multiple Ways to Lose (AAPL)

We examine how Apple found both of the ways to lose on narrative in less than two months' time, and outline how that might change the playbook for the…
Rusty Guinn January 3, 2019

Twilight of the (Consumer) Goods?

With increasing attention to trade and tariff narratives and falling attention to inflation and growth narratives in the U.S., we believe that investo…
Rusty Guinn December 20, 2018

In Focus: Tesla (12/2018)

With some breathing room following an eventful earnings call, we re-examine the narrative around Tesla, and consider whether it has successfully navig…
Rusty Guinn December 13, 2018
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