The Pent-Up Demand Narrative
The dominant COVID-19 narrative today is a "short and deep" economic impact, with a corollary narrative of "pent-up demand". These are market-positive…
Category: In Focus
ETNA US Sector Observations – September 2019
Our updated positioning views for the month of September 2019.
Big Tech Anti-Trust Narratives: Deteriorating but Disconnected
At the request of some ET Pro subscribers, we explore current Big Tech Monopoly narratives. We find an increasingly cohesive, negative narrative that …
ETNA US Sector Observations – August 2019
The updated views for August from our ETNA framework for the analysis of narrative structure on US Equity sectors.
Is ESG Now Part of the Zeitgeist?
In this ET Pro In Focus note, we explore the narrative structure of ESG and SRI investing. Our question: is it finally part of the Zeitgeist, or a tre…
How (And How Not) To Raise Money
For fund managers and asset management executives, the fundraising question is often the most important and most inscrutable. Understanding how narrat…
Every Unhappy Family (Q1 2019 Country Narratives)
We introduce a new narrative measure and then put major global equity markets under the narrative microscope in Q1 2019.
Getting Defensive
With aerospace and defense in the spotlight, we turn our own spotlight to the sector. We find a generally weak narrative structure with a lot of vulne…
A Tale of Two Tales (Banking)
US Banks have a common narrative structure - two competing topics of vastly different sentiment, with one dominating market attention at any given tim…
Multiple Ways to Lose (AAPL)
We examine how Apple found both of the ways to lose on narrative in less than two months' time, and outline how that might change the playbook for the…
Twilight of the (Consumer) Goods?
With increasing attention to trade and tariff narratives and falling attention to inflation and growth narratives in the U.S., we believe that investo…
In Focus: Tesla (12/2018)
With some breathing room following an eventful earnings call, we re-examine the narrative around Tesla, and consider whether it has successfully navig…