Category: In Focus

The dominant COVID-19 narrative today is a "short and deep" economic impact, with a corollary narrative of "pent-up demand". These are market-positive…

Our updated positioning views for the month of September 2019.

At the request of some ET Pro subscribers, we explore current Big Tech Monopoly narratives. We find an increasingly cohesive, negative narrative that …

The updated views for August from our ETNA framework for the analysis of narrative structure on US Equity sectors.

For fund managers and asset management executives, the fundraising question is often the most important and most inscrutable. Understanding how narrat…

We introduce a new narrative measure and then put major global equity markets under the narrative microscope in Q1 2019.

With aerospace and defense in the spotlight, we turn our own spotlight to the sector. We find a generally weak narrative structure with a lot of vulne…

US Banks have a common narrative structure - two competing topics of vastly different sentiment, with one dominating market attention at any given tim…

We examine how Apple found both of the ways to lose on narrative in less than two months' time, and outline how that might change the playbook for the…

With some breathing room following an eventful earnings call, we re-examine the narrative around Tesla, and consider whether it has successfully navig…