Deadly Theatre

The Deadly Theatre of corporate signaling on Pride Month continues to run rampant, with feel-good rebranding pop-ups in all the geographies where this is a marketing advantage … and nothing in geographies where it isn’t.

What is Deadly Theatre? It’s a performance that is so deeply abstracted from its source material that it has become painfully, obviously artificial to anyone who is paying attention.

And yes, there’s an Epsilon Theory note on that.

— Rusty Guinn | June 4, 2021 | 10:34 am

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  1. I don’t think that it is wise to expect more out of capitalism and capitalist companies than methods to maximize profits and minimize risks. It is up to people, through their individual actions and through their governments, to provide the ESG oversight. Not expecting a corporate conscience helps one see the water in which one swims.
    Unfortunately in the United States, through a series of twisted legal interpretations, people are competing with entities (corporations) that has rights (i.e. freedom of speech) but effectively no obligations (i.e. no criminal liability).

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