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The Worst and Best Parts of Streaks

Matt Zeigler

October 9, 2025·0 comments·zg

My daily post streak on Cultish Creative is running around 2,870+ days now.

The YouTube and related streaks, while less, haven’t missed a beat since I started them either (even if they are at a slower cadence).

So you can imagine my “Uh, guys” moment when it almost all ground to a halt this week.

When the files for the YouTube video worked until they suddenly didn’t.

“Corruption.”

And not even the good Netflix crime-drama kind.

Just, everything is working until, “error - your files are corrupt.”

If the video can’t go up, the posts can’t go up, and if the posts and video can’t go up - as scheduled, ahem - something needs to take their place.

Plus, with multiple people helping me make parts of my stuff now (Jack Forehand, my partner and personal content therapist), and others distributing it (you’ve seen the feed on Epsilon Theory, right?) - I found myself watching a slow-motion train wreck in front of my eyes.

This is the worst part of having a streak.

zg

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