The Creator Flywheel LESSSon
January 6, 2026·0 comments·zg
All habits operate on a loop. The looping is what makes habits compound, for better or for worse. We’ve already discussed how customer/client/other-people’s habits compound, it’s only right we turn it around on ourselves.
It’s especially important in business, because how else are we going to keep coming up with things to say about the work we do that actually keeps the lights on? If you’ve ever felt like “I’m just repeating myself” this post will both agree with you and help focus the Creator Flywheel habit-loop so you’re regularly coming up with new ideas that push your results in the right direction.
Just like the Consumer Flywheel, in its simplest form, the Creator loop consists of an external event - what I call a muse, and a moment of curiosity where that muse captures our attention. Then comes a decision to experience what we found - that, this time, we’ll call creativity, and, finally, a habit, where we embrace what just happened and go off looking for another spark.
We’ll dive deeper into the Creator Flywheel here, to see how it pushes the Consumer Flywheel. When it’s unhealthy, we’ll troubleshoot the problems (like when you can’t find the muse or can’t build a habit, usually). And when it’s healthy, we’ll see how the act of knowing where and when to look for the next idea becomes the most essential detail.
Oh, and if it’s not obvious: the critical difference between the Consumer Flywheel and the Creator Flywheel is perspective. The Consumer Flywheel sees the experience with a brand through the consumer’s frame of reference. The Creator Flywheel sees the act of creativity from the brand’s point of view. They’re the same stages, just with a different highlighter on the question, “Who is this happening to?”
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