The Consumer Flywheel LESSSon
January 5, 2026·0 comments·zg
Every transformation worth anything is really a habit loop in disguise.
Good decisions compound. And, unfortunately, bad decisions compound, too. You can eat broccoli and exercise everyday, or smoke a pack of cigarettes and doom-post on Facebook, and both of those will catch up to you. Given that level of variance, it makes these habit-loops worth a closer look.
In the context of understanding why we do what we do, in business and in creative work, these habit-loops give extra context. You can use them to build on top of the LESSS is More, Marketing is Sales at Scale frameworks (and anti- frameworks) that we’ve been discussing.
These loops can be viewed from two perspectives to help us understand the compounding power of the transformation we are offering.
Perspective one is the Consumer perspective. Perspective two is the Creator perspective. Both habit-loops are effectively flywheels, meaning once we understand what gets them spinning, we can take it so far as to develop a plan to keep them spinning.
In its simplest form, the loop consists of an external event - what I call a muse, and a moment of curiosity where that muse captures our attention. Then comes a decision to experience what we found and, finally, a habit, where we embrace what just happened and go off looking for another spark.
Not only do these rhyme, the Consumer and Creator Flywheels push each other, and I believe they’re the key drivers between any and every successfully executed idea.
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