My Personal Strategy Guide To Do LESSS In 2026
December 22, 2025·0 comments·zg
Year-end lookbacks mean year-ahead planning. You’re probably there right now, too. I know I am. I figured it might be worth writing my framework down and sharing it here.
Since I’m actively working through it for everything I do - from my day job at Sunpointe, where it’ll help me examine what to update and evolve in our financial planning and investment offerings, to my editorial work at Panoptica, where it’ll help us bring focus to how the Perscient data is applicable in every aspect of modern life, and my creative work like this site and my podcasts - it’s very important to me.
So, without further ado, here’s the official Cultish Creative year ahead strategy-framing guide. I call it LESSS is MORE. Yes, I know LESSS is misspelled, but what fun would it be as an acronym if there wasn’t something memorable about it?
Doing LESSS, on purpose, so transformations hit harder is good work. At the social good level, and it’s something I believe in. LESSS stands for Logical, Emotional, Secure, Sexy-Status, and if you apply it to anything you’re working on, I assure you, you’ll do more with it.
You can take this into your year ahead business meetings or personal planning. I’ll walk you through the framework and then offer up a personal example.
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