Grow Your Network: Kevin Alexander Knows The Difference Between Scaling And Spreading
November 14, 2025·0 comments·zg
Do you know Kevin Alexander? We connected with him before to talk about music curation and discovery, but he just came back on Just Press Record for round two - and this time we dove deep into something even more important than what to listen to: how to actually think and write about art in a way that matters.
If the first conversation was about finding great songs, this one is about becoming the kind of guide people actually want to follow. Kevin spent our time together reviewing the new Glitterer track "Stainless Steel," unpacking his writing philosophy, and - this is the wild part - articulating a philosophy of impact that goes completely against the grain of how most creators think about success.
I wanted to bring him back because he's demonstrating something rare: the ability to scale your impact without abandoning your integrity. He's not trying to be Pitchfork or Stereogum. He's building something smaller, more intentional, and infinitely more valuable to the people who actually show up.
Our conversation is LIVE now on the Just Press Record YouTube channel (and this Cultish Creative Playlist). Listen and you'll hear us dissect music reviews, talk about the art of knowing when to stop editing, and explore what it actually means to spread ideas instead of scale them.
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