Get Out of the Fishbowl
January 12, 2026·0 comments·zg
I overheard an author friend talking about how weird author-to-author networking is, and how he was amazed at how much time so many authors sink into it.
It reminded me of all the ways I see people in my primary industry (financial advice) talking to others in the same world on social media.
Not that peer-to-peer networking is bad. It can be super useful and helpful in tons of ways. I am very much in favor of having a network of peers for this.
BUT.
They’re the fish in your fishbowl.
Those fish are your peers.
They are not your audience.
So if your goal is trying to get - in the case of the aforementioned author - new readers of your works, or return-readers of your work, you need to get out of the fishbowl level of thinking(!).
I’ll say it again: Your peers are not the same category as your audience.
That creates a way more interesting problem. It makes you ask: How do you get people to show up at the aquarium?
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