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Focus Test With Your Friends

Matt Zeigler

November 25, 2025·0 comments·zg

You have taste.

Meaning, you have stuff you like.

You have friends too.

Probably who share your tastes.

Or, at least some of them.

So when you have a good idea, or a story, or a fact that you’re all excited about - tell them.

Then notice how they react.

Because if they get excited too, you’ve just focus-grouped an idea.

You can use it in all sorts of places.

I used a story about sushi at work this week.

zg

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