Election Index: Beyond the Debates - 6.30.2019
July 10, 2019·2 comments·et election index
Debate performances move poll numbers but not narrative structures. A candidate can decisively win against the frontrunner and still gain no traction in the language that determines what the election is "about." The media's story about 2020 operates on its own timeline, governed by forces that have little to do with what actually happened on stage.
• Harris won the debate decisively and surged in polls, yet gained no ground in the narrative framework that defines what matters in the election. The language used to describe her remains disconnected from the broader story about what 2020 is really about.
• Sanders maintains the highest narrative cohesion despite a poorly reviewed debate performance. His message has become synonymous with what the election itself means, independent of how he actually performed.
• The issues that dominate coverage are predetermined and stable. Social equality, economic inequality, healthcare and student debt saturate the conversation, while trade, foreign policy, abortion and climate change remain nearly absent, regardless of candidate positions or debate discussion.
• Debate outcomes don't reshape what counts as important. The network of media coverage treats the debate as a momentary event that gets absorbed into existing narrative structures rather than fundamentally altering them.
• Candidate momentum and narrative prominence are two different things. A candidate can win coverage, win debates and move voters without gaining alignment with the underlying story about what the election means.
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Comments
What would be your commentary around Gabbard’s cohesion and sentiment? To me, she is a candidate who makes clear what her number one priority is: anti-war.
Rusty - Is attention more akin to affinity? In other words, it describes the affinity of the narratives around a candidate with the narratives that matter in the election. I find that thinking of attention this way helps me understand the data I am seeing better…but…best to check in with the wizard behind the curtain.
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