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Creativity Is One Player, But Celebrity Is A Team Sport

Matt Zeigler

March 3, 2026·0 comments·zg

When you do something creative, for the most part, it’s just you and the thing. You sit down, you get focused, you produce some output that you think is cool, and that’s kind of it.

When you’re done you share it with the world and then they judge it.

Sometimes it catches, sometimes it flops.

But if it catches, and I mean even a little, you might want or need or be tempted to magnify the catch. You’ve got wind in your sails! You don’t want to waste that, especially if it’s a trade wind out of your current spot.

You write a social media post or a blog entry or show up on a panel or podcast that catapults you into a new sphere of awareness.

That kind of thing. It can change your life. I’ve seen it happen.

So now creativity has created something and the possibility of celebrity enters the equation.

We all know what celebrities are.

Well, we know WHO they are. I think a lot of us don’t understand how celebrities exist.

zg

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