Chris Sacca's Creative Flywheel
November 10, 2025·0 comments·zg
The muses aren’t always amusing. They can show up with all sorts of noise. Why would inspiration work any other way?
So when Chris Sacca tells Jackson Dahl (in their brilliant Dialectic conversation), “Anytime I have a really strong reaction to something, that is a clue that we should do something,” I’m nodding in real time and thinking more about it days later.
There’s a through line here about finding inspiration I can’t shake. You have to fall in love with finding it. It’s a habit, and it’s not necessarily a comfortable one.
Of course it showed up in an unexpected place, too. That’s the magic of every episode of Dialectic. You probably don’t expect creative tips when you’re thinking about founders who love the English language and magic tricks as much as researching nuclear fusion, but hey, maybe you should?
Sacca was talking about meeting with his team after they met with this guy, Augustus Doricko. Augustus (which, great name, where’s my Lonesome Dove friends) is/was known for his mullet, working in front of a giant American flag, and unironically quoting the bible.
Not very silicon valley (ha!)
The team comes back from this meeting and is like, “THIS guy is just a little too big for his britches. The s*** that was coming out of his mouth was absolutely crazy. The ambition might be way out over his skis,” and that makes Chris and his co-founder wife Crystal stop in their tracks to say, “No dessert for you. Stand up right now and immediately go back to that meeting!”
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