Announcing The Triple Cult Crown
November 19, 2025·0 comments·zg
On December 8, 1990, Tom Hanks hosted Saturday Night Live for the fifth time. In his opening monologue, he explained the behind the scenes perks of being a member of the "Five-Timers Club." The joke landed but didn't become a recurring bit until 1999 when Danny DeVito hosted for his 6th time, and it went so well they started regularly retroactively inducting “new” members.
It's a great piece of SNL history. It's also a model detail in my podcasting strategy I'm still trying to work out. I don't think I'll make jackets, but I am looking into having Jon Lovitz as a waiter (in case anybody knows him, please tell I'm definitely interested. No need to mention the pay).
All I know is that as I was putting together this Intentional Investor clip show for Just Press Record, and I started thinking about the people who I've hosted on the Excess Returns, Epsilon Theory, and Cultish Creative YouTube channels.
It's a rare breed. They're a special group of people. They are a weird mix of skills, smarts, and - candidly, some part of them is willing to be silly with me.
The silly factor, or at least a good willingness to laugh, is kind of everything to me. I’ve embraced this. It feels good.
Which also makes Excess Returns the toughest one to add. That’s a relatively serious show. It kind of has to be, for audience related reasons, too.
Across the three shows I have a bunch more two-timers (that sounds bad, but you know what I mean) who are just barely on the outside of a three-peat. You have to be in or around the finance/business strategy industry in some way to be on Excess Returns, which can’t be everybody. And seeing as that's the industry that mostly pays my bills, so it's where I know the most people, I’ve also had to come to terms with how it’s the hardest one to pull my "regular" people of interest onto.
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