The Play's the Thing
February 3, 2014·0 comments
We're told that financial markets operate on different rules than politics. Economic communications are treated as information. Political speech is recognized as performance. But the distinction is false. Central banks openly admit they use communications as policy tools. Media outlets stage elaborate productions to shape how investors think. Politicians layer meaning for different audiences simultaneously. The game is the same everywhere.
• Lincoln's Senate race was never about winning the Senate. Every question he asked was calibrated to split his opponent's party at the national level, guaranteeing presidential victory two years later. Douglas won the Senate seat but lost the presidency because he was playing chess while Lincoln played four-dimensional chess.
• Central banks are now explicitly in the communication business. When Bernanke declared the Fed would use communications as a policy tool and Juncker admitted that serious governance requires lying, they weren't revealing a scandal. They were simply naming what all institutions do.
• Financial media produces theatre, not information. CNBC doesn't care what you think about a stock. It cares that you keep thinking about stocks in the framework its shows provide, because that framework allows them to sell advertising and maintain cable carriage fees indefinitely.
• The audiences are layered, and each layer hears something different. A politician's statement addresses voters, the opposing party, their own base, and national observers all simultaneously. Each group extracts different meaning from the same words, all intentionally constructed for that multi-layered reception.
• The real question isn't whether institutions are honest, but whether you know what game you're watching. If you don't understand the multi-level nature of these communications, you're at a disadvantage against those who do. That gap is where power concentrates.
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