19th Century White Papers
September 9, 2018·0 comments·In Brief
The financial world generates staggering amounts of research, white papers, and analysis. Yet fewer people carefully read these pieces than you'd think possible. The real question isn't whether we have enough information. It's whether the form we've chosen to distribute that information is destroying our ability to actually understand what matters.
• Financial content gets almost no real engagement. The average click-through rate on investment emails sits at 2 percent, and of those clicks, almost nobody reads carefully. The scale of unread writing being generated is staggering.
• The productivity cost is being ignored. Everyone critiques how much electricity cryptocurrency mining wastes. Nobody talks about how much human life is spent writing content nobody will actually absorb.
• We've forgotten how to encode meaning in story. A 19th-century short story about a magical bottle or a fictional railroad scheme contains more actual wisdom about investing and human nature than contemporary financial analysis.
• Narrative formats survive attention scarcity in ways white papers don't. Comic books, short stories, and science fiction actually get read because they engage something in us that data doesn't. They stick.
• The question becomes what we're really optimizing for. If the goal is spreading understanding, why are we using formats we know don't work instead of returning to forms that have transmitted meaning for thousands of years.
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This commentary is being provided to you as general information only and should not be taken as investment advice. The opinions expressed in these materials represent the personal views of the author(s). It is not investment research or a research recommendation, as it does not constitute substantive research or analysis. Any action that you take as a result of information contained in this document is ultimately your responsibility. Epsilon Theory will not accept liability for any loss or damage, including without limitation to any loss of profit, which may arise directly or indirectly from use of or reliance on such information. Consult your investment advisor before making any investment decisions. It must be noted, that no one can accurately predict the future of the market with certainty or guarantee future investment performance. Past performance is not a guarantee of future results.
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