Every morning, we run the Narrative Machine on the past 24 hours worth of financial media to find the most on-narrative (i.e. interconnected and central) stories in financial media. It’s not a list of best articles or articles we think are most interesting … often far from it.
But for whatever reason these are articles that are representative of some sort of chord that has been struck in Narrative-world.
April 30, 2019 Narrative Map – US Equities
Part of the reason behind our narrative research effort was our observation that most investment applications of NLP boiled down to sentiment scraping. We think it’s really tough to find a lot of value in most measures of sentiment alone, and the popularity of “most hated rally = future volatility” takes over the last few years has been a testament to that.
Far more tiresome, however, are the articles which exist to give you the “you could go with this, or you could go with that treatment.” Henceforth, when they show up in the Zeitgeist, they will receive the Christopher Walken treatment.
If you’ve been following along, you will have seen that labor disputes and labor costs have popped up with some regularity in our network graphs, both in the Zeitgeist and in our ET Pro monitors. In most cases, they are highly connected stories because of Fiat News techniques like the above, which selectively and casually attach issues like this to politics and elections.
What’s the key to spotting the technique? “As”
Yeah, it’s an innocent word in most usage, but it’s also a word which allows the author to juxtapose two concepts, events or statements in a way that isn’t wrong or non-factual or fake news, but which is clearly meant to communicate the author’s opinion about the relationship by forced proximity. Textbook Fiat News.
No, I’m not going to make the obvious Pets.com joke. I respect the ET audience more than that.
I will, however, allow you to delight with me in the determination by a team of financial writers and editors that it was newsworthy to note that the offering would be “made only by means of a prospectus.” Hard hitting stuff.
IPO documents filed by WeWork, shared office space giant [Fox Business]
Yes, IPOs have been a familiar face on the Zeitgeist, although WeWork has not gotten nearly the attention of Uber or Lyft in financial media, probably because it doesn’t sell a product directly to consumers in the same way.
Except in San Francisco, where this kind of thing is normal (h/t NickatFP).
Nokia: Another Ugly Quarter, But Is The Story Over? [Seeking Alpha]
Every once in a while, I am delighted to be reminded that both Nokia and Blackberry still exist (yes, I know that both companies have carved out different niches from their pre-iPhone, pre-Android identities, please don’t @ me).
But I couldn’t figure out why, exactly, Nokia was showing up as being so closely related to the overall network. Was it a topical relationship or a relationship of meaning? So here are some of the stories linked most closely by language to this one, the ones that are within a degree of ‘adjacency’ in the matrix used to construct the graph. Interpretations are my judgements:
- Coca-Cola and Pepsi: Endgame [Seeking Alpha] – Related because of the “story over” language, the general similarity in structure and language in Seeking Alpha-sourced pieces, and the comparable language relating Coca-Cola’s restructuring and where Nokia is as a company.
- Tradeweb Shares Slide as Wall Street Weighs in With Caution [Bloomberg]- Related because of some of the “fundamental value” and “unique asset” language and various sections conveying similar sentiments from analyst writeups.
- AMD’s Outlook Needs to be Better than its Results [Motley Fool] – Related both by meaning in its negative treatment of recent results, where the structure of the article is to tell the story, “It’s bad, but will it stay bad?”, as well as the retail-geared language that Motley Fool and Seeking Alpha share.
In short, my take is that the prevalence of this specific flavor of pieces – and those from professional analysts, as in the Bloomberg note – in the Zeitgeist is the nature of the “next big trade” being pitched right now. What is that next big trade/rotation being pushed? “Long high quality stuff that got hurt in the recent mixed earnings or which hasn’t fully participated in the 2019 bounce back.”
Profitable Giants Like Amazon Pay $0 in Corporate Taxes. Some Voters Are Sick of It. [New York Times]
This is a lede on a beautiful case study in Fiat News – a New York Times feature piece that reads like it was ghostwritten by a speechwriter for Bernie. Don’t gloat, Fox News fans. There’s a reason the Motley Fool / Fox Business always ends up on its own Zeitgeist cluster over in Cloud Cuckoo Land, too.
The most important thing we can demand from our media of all political persuasions is bright lines around opinion journalism. Feature journalism like this is where it first became commonplace to present opinions, judgments and subjective emotional responses to topics as facts.