Epsilon Theory Tariff Rationale Storyboard

Epsilon Theory Tariff Rationale Storyboard as of April 11, 2025

Other Key Storyboards

Tariff Rationale	Policy Uncertainty	Repatriation Narratives
	DeepSeek

How to interpret this page:

• Each category represents a different way that media, writers, publishers, politicians and others frame news events.
• We identify the linguistic features of these framings and measure the density of that language over time.
• Density simply means the relative volume of chunks of language which bear the linguistic features of a particular framing against the overall volume of coverage or discussion of the topic.

How to read the chart below:

• Each dot represents the 30-day density for one week out of the last 10 years.
• Dots to the right represent weeks when the framing is more common.
• The values plotted are Z-scores (a measure of difference vs. normal).
• The red bar represents the current value.

How to read the chart below:

• The values plotted are absolute density scores (i.e. not z-scored) of 30-day trailing values over a 10-year period.
• Categories values are summed to provide an aggregation of framings of similar valence.

How to read the chart below:

• The values plotted are absolute density scores (i.e. not z-scored) of 30-day trailing values since January 2024.
• Categories values are summed to provide an aggregation of framings of similar valence.