What a Good-Looking Question: Things that Don’t Matter #2

Peter Griffin buys a tank.

Peter Griffin: What can you tell me about this one?

Car Salesman: Oh, that’s just an old tank I use for those commercials where I declare war on high prices. Now about that sedan…

Peter Griffin: Hang on there, slick. Now I see your game. We come in here wanting a practical car, but then you dangle this tank in front of me and expect me to walk away. Now, I may be an idiot, but there is one thing I am not, sir, and that, sir, is an idiot. Now, I demand you tell me more about this tank!

Car Salesman: Well, if you’re looking for quality, then look no further.

Peter: That’s more like it! Tell me, what are the tank’s safety features?

Car Salesman: What a good-looking question. Three inches of reinforced steel protects your daughter from short-range missile attacks.

Peter: I see. And does the sedan protect against missiles?

Car Salesman: It does not.

Family Guy, Season 5, Episode 3, “Hell Comes to Quahog”

There was an unclouded fountain, with silver-bright water, which neither shepherds nor goats grazing the hills, nor other flocks, touched, that no animal or bird disturbed not even a branch falling from a tree. Grass was around it, fed by the moisture nearby, and a grove of trees that prevented the sun from warming the place. Here, the boy, tired by the heat and his enthusiasm for the chase, lies down, drawn to it by its look and by the fountain. While he desires to quench his thirst, a different thirst is created. While he drinks he is seized by the vision of his reflected form. He loves a bodiless dream. He thinks that a body, that is only a shadow. He is astonished by himself, and hangs there motionless, with a fixed expression, like a statue carved from Parian marble.

Flat on the ground, he contemplates two stars, his eyes, and his hair, fit for Bacchus, fit for Apollo, his youthful cheeks and ivory neck, the beauty of his face, the rose-flush mingled in the whiteness of snow, admiring everything for which he is himself admired. Unknowingly he desires himself, and the one who praises is himself praised, and, while he courts, is courted, so that, equally, he inflames and burns. How often he gave his lips in vain to the deceptive pool, how often, trying to embrace the neck he could see, he plunged his arms into the water, but could not catch himself within them! What he has seen he does not understand, but what he sees he is on fire for, and the same error both seduces and deceives his eyes.
― Ovid, Metamorphoses, Book III

Brian: Look, you’ve got it all wrong! You don’t need to follow me. You’ve got to think for yourselves! You’re all individuals!

Crowd: Yes! We’re all individuals!

Brian: You’re all different!

Crowd: Yes! We’re all different!

Man: I’m not.

Crowd: Shhh!

Life of Brian (1979)

There may be members of the committee who might fail to distinguish between asbestos and galvanized iron, but every man there knows about coffee — what it is, how it should be made, where it should be bought — and whether indeed it should be bought at all. This item on the agenda will occupy the members for an hour and a quarter, and they will end by asking the Secretary to procure further information, leaving the matter to be decided at the next meeting.

― C. Northcote Parkinson, Parkinson’s Law: Or the Pursuit of Progress

One of our portfolio managers at Salient started his career working the desk at a retail branch of a large financial services firm in Braintree, Massachusetts. He likes to tell the story of “Danny from Quincy” (pronounced Qwin’-zee). Danny is a rabid Boston sports fan who frequently called in to a local sports talk radio show. Your mind may have already conjured an image of our protagonist, but for the uninitiated, American sports talk radio is community theatre at its most bizarre (and entertaining), its callers a parade of exaggerated regional accents shouting really awful things at no one in particular. Local sports talk radio is even more of an oddity, since on the clear fundamental question, that is, which team everyone supports, practically all parties involved agree.

Lest Bostonians feel singled out, this phenomenon is infinitely transferable. In Buffalo, Pittsburgh, Chicago, Kansas City and Oakland, it is much the same. In each, the listener can expect the same level of anger, whether it is shouting about things everyone listening agrees on, like the ‘fact’ that the NFL has always preferred Peyton Manning to Tom Brady and that Deflategate just boiled down to jealousy, or relatively petty items of disagreement, like the ‘fact’ that Belichick reached on a player in the draft who would have been available in the 4th or 5th rounds when what they really needed was help at defensive back.

When Danny from Quincy wandered into our colleague’s Braintree branch, Danny’s voice was distinctive enough that he was immediately recognized. From their conversation, it was clear that this happened to Danny all the time. Here was a local celebrity minted by nothing other than the fact that he could shout agreed-upon concepts at the loudest possible volume and with proper non-rhotic diction.

It is hardly a novel observation that disputes among those who agree on the most critical questions and disagree on details are often among the most violent. After all, more died in the disputes between French Catholics and Huguenots alone than in all three of the Crusades. And it took twice as long for John Lennon and Paul McCartney to get in a recording studio together after the Yoko Ono Experience than it took for King George III to receive John Adams as ambassador after the Treaty of Paris. As investors, however, we have turned this seemingly normal human behavior into an art form.

There are all sorts of social and psychological reasons why we so enjoy wallowing in issues of lesser import with those with whom we otherwise largely agree. One of the main reasons is that big, important issues — the ones that divide us into broad groups — tend to be either issues outside of our control, or complex and more difficult to understand. By contrast, the smaller, less important issues are more likely to be understood by a wider range of people. Or at least they are more familiar.

In 1957, C. Northcote Parkinson’s eponymously titled book Parkinson’s Law: Or the Pursuit of Progress dubbed this phenomenon the Law of Triviality. In referencing the work of a finance committee, it concluded that “…the time spent on any item of the agenda will be in inverse proportion to the sum involved.” In other words, the more trivial something is, the more time we are likely to spend discussing it.

In his book, Parkinson dramatically reenacts the three agenda items before a finance committee: a $10 million nuclear reactor, a $2,350 bicycle shed and a $57 annual committee meeting refreshment budget. As you might expect, the details of a plan to build a nuclear reactor would fall well outside the abilities of even sophisticated committees, and even for those members with some sophistication, the task of bringing legitimate concerns or questions before an otherwise unknowledgeable group is daunting. In Parkinson’s example, the knowledgeable Mr. Brickworth considers commenting on the item but “…does not know where to begin. The other members could not read the blueprint if he referred to it. He would have to begin by explaining what a reactor is and no one there would admit that he did not already know.” He concludes that it is “better to say nothing.”

The item passes after two and a half minutes of discussion.

The next item before the committee is the discussion of a committee to build a bicycle shed for clerical staff. The discussion includes a range of topics, from cost to necessity to the choice of construction materials. As Parkinson puts it, “A sum of $2,350 is well within everybody’s comprehension. Everyone can visualize a bicycle shed. Discussion goes on, therefore, for 45 minutes, with the possible result of saving some $300. Members at length sit back with a feeling of achievement.” It is not difficult to guess where the meeting goes from there. It becomes a multi-hour marathon discussion of the $57 coffee budget, which leads to a demand for additional research and a subsequent meeting.

This dynamic should be familiar to almost anyone in the investment industry. Whether you are a financial advisor, institutional allocator, professional investor or just an individual trying to navigate the waters of an industry seemingly designed with the purpose of confusing investors, you’re at risk of more than a few Bike Shed discussions.

The code-driven investor doesn’t waste his time on the Things that Don’t Matter.

The Biggest Bike Shed of them All

Problematically, the biggest, most egregious Bike Shed probably dominates more discussions between asset owners (individuals, institutional investors) and asset managers than anything else: talking stocks.

Stop for a moment and take an inventory. If you’re an individual investor, think about your last meeting with your financial advisor. Financial advisors, pension fund execs, endowment managers, think about your last meeting with your fund managers. How much of the meeting did you spend talking about or listening to them talk about stocks and companies? A third of the meeting? Half? More? Maybe you were well-behaved and focused on things that matter, but let’s be honest with each other. We all talk about stocks way too much and we know it.

It makes me think a bit about doctors in the post-WebMD era. Once upon a time, an experienced and well-trained physician could practice medicine with deference — almost a sort of detached awe — from the patient. That is, until the internet convinced every one of us who ran in sheer terror from the syllabus for organic chemistry that we have every bit as much skill as a doctor in diagnosing ourselves with every kind of malady. For the professional investor — especially the professional investor in common stocks — this has been the case for centuries. There is no profession for which the lay person considers himself so prepared to succeed as in the management of stock portfolios.

Lest you feel any empathy for the professional in this case, our layperson isn’t entirely wrong. Not because he has some latent talent but because the average stock portfolio manager probably doesn’t. This shouldn’t be provocative. It also isn’t an opinion, as Nobel Prize winner Eugene Fama famously said, and as I rather less famously agreed in I Am Spartacus. It’s math. To pick winners and losers in the stock market is a zero-sum game, which means that for every winner who is overweight a good stock, there is a loser who is underweight. And both of them are paying fees.

As I wrote previously, it is true that this notion is driven by a narrow capitalization-weighted view of the world. It also doesn’t take into account that investors with different utility functions may differ in what they consider a win. Yet the point remains: so long as math is still a thing, on average, active managers won’t outperform because they can’t. This is a big reason why over long periods only 3% of mutual fund managers demonstrate the skill to do so after fees (Fama & French, 2010).

But the question of whether we ought to hire active stock managers isn’t even the Bike Shed discussion — after all, the phony active vs. passive debate took the top spot on this ignominious list. Instead, the mistake is the obscene amount of time we as investors spend thinking about, discussing and debating our views on individual stocks.

So why do we spend so much time doing this?

Well, for one, it’s a hell of a lot of fun. Whether we are investors on our own behalf or professionals in the industry, dealing with financial lives and investments can be drudgery. As individuals, it’s taxes and household budgets and 401(k) deferral percentages and paying people fees. As professionals, it’s due diligence and sales meetings and prospectuses and post-Christmas-party trips to HR training. Daydreaming about a stock where you really feel like you have a unique view that you haven’t heard from someone else is a blast by comparison.

Fun aside, familiarity plays an even more significant role. Each investor encounters companies with public stocks as a consumer and citizen on a daily basis. We are familiar with Apple because we buy their phones and tablet devices. We know Exxon because we have a friend or family member who works there. We work at another pharmaceuticals company and we think that gives us an edge in understanding Merck.

It is so important to recognize that these things give you an edge in talking about a stock, but absolutely zero advantage in investing in one. Lest we think that something is better than nothing, in this case, that is decidedly not so. When we know nothing, and know that we know nothing (h/t Socrates) about a company that will matter to its stock, we are far more likely to make sensible decisions concerning it, which typically means making no decision at all. When we know nothing and think we know something valuable, we are more likely to take actions for which we have no realistic expectation of a positive payoff. But it’s worse than taking a random uncompensated risk, because this kind of false-knowledge-driven investing also engenders all sorts of emotional and behavioral biases. These biases will drive you to hold positions longer than you should, ignore negative information and all other sorts of things that emotionally compromised humans do.

We also spend time doing this because talking about companies and stocks gives us a sort of feeling of parity that we usually don’t feel when we’re talking to our fund managers and financial advisors. These guys are often some of the smartest people we get to talk to. It can be intimidating. We look for any common ground we can find. We love being told we asked a very good or smart question. Strangely, my questions were much smarter when I worked at a $120 billion fund than since that time. I must have gotten stupider.

In case this is hitting a bit too close to home, let me assure you that you are not alone.

Before I was an asset manager — when I represented an asset owner — I was occasionally invited to speak at conferences. One such conference was in Monaco. Now, our fund had an investment with a hedge fund based there and given the travel expenses associated with conducting diligence meetings in Europe, combining the two made good fiscal sense. It also meant that our usual practice of conducting diligence in pairs wasn’t really feasible. So, I was running solo.

On Tuesday, I attended the conference, giving speeches to other asset owners about what effective diversification in a hedge fund portfolio looks like, and then speaking later on a panel to an audience of hedge funds on how to present effectively to pension fund prospects. I could barely leave the room without a mob of people looking for a minute of my time or a business card, and friends, I’m not a particularly interesting public speaker. I felt like a big shot.

On Wednesday, I met our fund manager for lunch. I don’t remember the name of the venue, but it was attached to some Belle Époque hotel with a patio overlooking the Mediterranean. From the front of the hotel, we were ushered through a sort of secret passageway by a tuxedoed man who, when we arrived at the patio, was joined by three similarly attired partners who proceeded to lift and move a 400-some-odd-pound concrete planter that isolated the table we would be sitting at from the rest of the patrons. When we had passed by and sat down — not without a Monsieur-so-and-so greeting and obsequious bow of the head to my host — they then lifted and returned the planter to its place and disappeared.

The gentleman welcomed me to his city graciously in Oxbridge English, but I knew from my notes that he spoke Italian, German and French as a native as well. I think he was conversant in Dutch and several other languages besides. He was an activist investor, and had such a penetrating understanding of the companies in which he invested (usually no more than 5 or 6 at any time) that I could tell immediately I was several leagues out of my depth. He was so intimately familiar with the tax loss carryforward implications of eight potential cross-border merger partners for a portfolio financial services holding that I deemed it impossible he didn’t sport an eidetic memory.

By the time I had finished a cup of bisque and he had finished (food untouched) passionately discussing solutions to flawed regulator-driven capital adequacy measures, I was so thoroughly terrified of this brilliant and just disgustingly knowledgeable man that I couldn’t help but grasp at the thing I knew I could hang with him on. I wasn’t going to be the sucker at this table!

“So, what about your position in this British consumer electronics retailer?”

And down we go into the rabbit hole, Alice. Ugh.

Look, we’ve all been there. Or maybe it’s just me and none of you have ever felt intimidated and stupid and reached out for something, anything. Either way, it’s so critical that you know that your fund manager, even your financial advisor, loves it when you want to talk stocks. Loves. It. He loves it because he knows his client will have some knowledge of them, which gives him a chance to establish common ground and develop rapport with you. It keeps the meeting going without forcing him to talk about the things he doesn’t want to talk about, namely his performance, his fees and how he actually makes money for his clients.

It’s a great use of time for him — he’s selling! — and an absolutely terrible use of time and attention for you, the investor. If they drive the conversation in that direction, stop them. If you commit an unforced error and try to get them to sell you the tank instead of the sedan, stop yourself.

Why It Doesn’t Matter

But is thinking about your individual stock investments and those made on your behalf really always such a terrible use of time? Even though I asked the question I just answered in a rhetorical way that might have indicated I was going to change my mind and go a different direction here, yeah, no, seriously, it’s a ridiculously bad use of time. Let me be specific:

If you are spending more than a miniscule fraction of your day (say, 5% of whatever time you spend working on or talking to people about investments) trying to pick or talk about individual stocks, and you are not (1) an equity portfolio manager or (2) managing a portfolio with multiple individual stock positions that are more than 5% of total capital each, this is absolutely one of the Five Things that Don’t Matter.

Why? The answer has more to do with the nature of stock picking than anything else, but in short:

  1. You probably don’t have an edge.
  2. Even if you do, being right about it won’t necessarily make the stock go up.
  3. And even if it sometimes did, it wouldn’t matter to your portfolio.

There are empirical ways to tell you how hard it is to have an edge. Academics and asset managers alike have published innumerable studies highlighting the poor performance of active equity managers against broad benchmarks and pointing out the statistical inevitability of outliers like Buffett or Miller. But you’ve probably already read those, and if you’re like me you want to know why. So here’s why it’s so damned hard.

There are only two possible ways to outperform as a stock-picker:

Method 1: Having a different view about a company’s fundamental characteristics than the market expects, being right, and the market recognizing that you are right.

Method 2: Having a view that market perception about a company will change or is changing, estimating how that will impact buying and selling behaviors, and being right.

That’s it. Any investment strategy that works must by definition do one of these things, whether consciously or subconsciously. Deep value investors, quality investors, Holt and CFROI and CROCE aficionados, DDM wonks, intrinsic value guys, “intuitive” guys, day traders, the San Diego Momentum Mafia, quants — whatever. It’s all packaging for different ways of systematically or intuitively cracking one of these two components in a repeatable way.

The problem for almost all of us — individuals, FAs, fund managers, asset owners — is that we want to think that doing truly excellent fundamental analysis guided by a rigorous process and well-constructed models is enough. Friends, this is the fundamental message of Epsilon Theory, so I hope this doesn’t offend, but fundamental analysis alone is never enough to generate alpha.

This is what leads us to focus our efforts vainly on trying to find the most blindingly intelligent people we can find to build the best models and find that one-off balance sheet detail in the 10-K notes that no one else has found. We’re then disappointed after three straight years of underperformance, and then we fire them and hire the next rising star. It is what leads us to spending time researching companies ourselves, evaluating their new products, comparing their profitability ratios to those of other companies, and the like.

This isn’t to say that fundamental analysis doesn’t have value to a valid equity investment strategy. It certainly can and may, but as a necessary but insufficient component of Method 1 described above. The missing and absolutely indispensable piece is an accurate picture of what the market actually knows and is expecting for the stock, and how participants will react to your fundamental thesis being correct.

This is where (probably) you, I and the overwhelming majority of fund managers and financial professionals sit. We may have the capacity to understand what makes a company tick, how it works. We may even be able to identify the key variables that will determine its success. But when it comes to really assessing what the next $500 million of marginal buyers and sellers — you know, the people who determine what the price of the thing actually is — really think about this stock and how they would respond to our thesis being right, I believe we are typically lost. We’ve built a Ferrari with no tires to grip the road. A beautiful, perfectly engineered, useless masterpiece of an engine.

This is one of the reasons I think that platforms that canvass the views of the people that mostly closely influence the decision-making framework of buy-side investors (i.e., sell-side research) are one of the rare forms of true and defensible edge in our industry. It’s also why I think highly of quantitative investors who systematically exploit behavioral biases that continuously creep into both Methods above over time. It’s why statistical arbitrage and high-speed trading methods work by focusing on nothing other than how the marginal buyer or seller will implement a change in their views. It’s why I think you can make an argument for activist investing on the basis that it takes direct control of both a key fundamental factor and how it is being messaged to market participants. It’s also why we’re so excited about the Narrative Machine.

But it’s also why — despite my biases toward all things technological — I also retain respect for the rare instances of accumulated knowledge and intuition about the drivers of investor behavior. I can add no thoughts or added value concerning the most recent allegations against him, but Lee Cooperman is the best case study I can think of for an investor who gets Method 1. This is a man who defines old school in terms of fundamental analysis. He sits at a marble desk, shelves behind him bedecked with binders of his team’s research and Value Line books flanking a recording studio-style window looking out on his trading floor. His process leverages a large team of hungry young analysts in a classic you-propose-I-dispose model. So yes, the fundamental analysis is the centerpiece. But in my opinion what set him and his returns apart was his ability from 50 years in this city, training or working with half of his competitors, to understand how his peers — the marginal buyer and seller — would be thinking about and would respond to what he discovered in his team’s fundamental analysis.

Ladies and gents, if you think the savvy kid from the Bronx who gets people in an intuitive sense doesn’t occupy a prominent seat at this table, you simply don’t know what you’re talking about.

But even so, let’s daydream. Let’s imagine that you are, in fact, Leon-effing-Cooperman in the flesh, with all his skills and experience. But instead of holding his relatively concentrated book, you’re holding what you and I probably own or advise for our clients or constituents (or at least should): some form of a balanced and diversified portfolio. Even if you knew that you were good at this one part of the game, would it even matter?

Sadly, not really.

You see, in a typical diversified investor’s portfolio, the idiosyncratic characteristics of individual securities — the ones driven by the factors truly unique to that company — are unlikely to represent even a fraction of a fraction of the risk an investor takes.

Consider for example a generalized case where an investor built a portfolio from an index portfolio — say US stocks — and a separate “tracking error” portfolio. This is kind of what we’re doing when we select an active manager. Even with relatively robust expectations for tracking error and the unrealistic assumption that all of the tracking error came from idiosyncratic (those unique to that security) sources with no correlation to our equity portfolio, the bets made on individual stocks account for less than 10% of total risk.

Percent of Portfolio Risk from Active Risk

Source: Salient Partners, L.P., as of 03/31/2017

Now think about this in context of our larger portfolio! In practice, most stock discussions take place in context of multi-manager structures or portfolios, in which case the number of stocks will rise and the level of tracking error will fall even further than the above. To take that even further, the majority of the sources of that tracking error will often not be related so much to the individual securities selected by the underlying managers, but a small number of systematic factors that end up looking like equity risk, namely (1) a bias to small cap stocks and (2) a bias toward or away from market volatility.

In the context of any adequately diversified portfolio, stock picks are a Bike Shed. If it is your job in the context of a very large organization to evaluate the impact of active management, you may bristle a bit at this. I remember how I justified it to myself by saying, “Well, I’m only talking about stocks this much because I want to get a picture of how she thinks about investing, and what her process is.” That’s all well and good, if true. Even so, consider whether the discussion is really allowing you to fully determine whether the advisor or fund manager has an edge under the Methods described above.

For the rest of us, spending time thinking about, discussing and debating your stock picks or those of your advisors is almost certainly a bad use of time, no matter how enjoyable. That’s why it sits at #2 on our Code’s list of Things that Don’t Matter. And if you still think we’ve given fund managers too much of a pass here, you’ll find more to like at #3.

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A Man Must Have a Code

The Wire

Mallow: It lacks glamour?

Jael: It lacks mob emotion-appeal.

Mallow: Same thing.

― Isaac Asimov, Foundation

It is the artist’s function not to copy but to synthesize: to eliminate from that gross confusion of actuality which is his raw material whatever is accidental, idle, irrelevant, and select for perpetuation that only which is appropriate and immortal.

― William Ernest Henley, Views and Reviews: Essays in Appreciation

Principal: Mr. Madison, what you’ve just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.

Billy Madison: Okay, a simple “wrong” would have done just fine.

― Billy Madison (1995)

Homer Simpson as Max Power: Kids, there’s three ways to do things: the right way, the wrong way, and the Max Power way!

Bart Simpson: Isn’t that the wrong way?

Homer Simpson as Max Power: Yeah, but faster!

― The Simpsons, Season 10, Episode 13 “Homer to the Max”

Bunk Moreland: So, you’re my eyeball witness, huh?  So, why’d you step up on this?

Omar: Bird triflin’, basically. Kill an everyday workin’ man and all. I mean, I do some dirt, too, but I ain’t never put my gun on nobody that wasn’t in the game.

Bunk: A man must have a code.

Omar: Oh, no doubt.

― The Wire, Season 1, Episode 7

What is your code?

A few years back I worked at the Teacher Retirement System of Texas. I was responsible for hiring ostensibly sophisticated money managers—hedge funds and others generally regarded as some of the most intelligent people our society has to offer. But the most impressive people I worked with were not London-based portfolio managers but two of my fellow laborers. At a public pension plan in Austin. Go figure.

The first, Dale West, is still probably the most intelligent person I’ve ever worked with, and with my current partners Jeremy Radcliffe and Ben Hunt, would round out my fantasy Bar Trivia team, a list that unsurprisingly overlaps with my do-not-play-poker-with list. (No, in all seriousness, never play poker with Ben Hunt or Jeremy Radcliffe.) A former rising star in the Foreign Service posted in Bucharest, I’m pretty sure Dale was largely responsible for fomenting the overthrow of Ceaușescu, but he maintains that the most exciting thing he did was wire a report back to Washington about the grand opening of the first McDonald’s in Romania. He might also say he was still an undergraduate in Austin at the time. Likely story.

I also had the pleasure of working directly for Chief Investment Officer Britt Harris, one of the wisest men and investors I have known. Britt is a native of the Rio Grande Valley of South Texas, and, like Ben and me he takes peculiar pleasure in the “I’m just a country boy” hustle familiar to all accomplished southern gentlemen. As an investor-cum-philosopher-cum-preacher, Britt was and is famous for imparting that wisdom in particularly pithy turns of phrase—Britticisms, if you will. One such Britticism was the idea that any person who wants to be consistently successful as a human being, and especially as an investor, must have a World View.

In this sense, having a World View means having a center—a core set of philosophies about how the world works, what is objectively true and false, and what actually matters. More importantly, it means internalizing these philosophies so that they are second nature—and so that they become a natural lens through which we judge the world, and which we can describe succinctly to those who ask. It means having a confident view concerning how we come to any measure of knowledge about investing and markets.

To those who have studied philosophy, yes, I’m basically describing an epistemology for markets. But out of respect for the hustle, let’s call it a Code.

Unlike in abstract philosophy, however, developing a complete, fundamental view of the basis of our knowledge about markets is actually not a particularly good use of time and effort. Rationalists might argue for building thorough foundational theories on the underpinnings of human behavior, the resultant evolution of economic and financial systems and how those interact to create trillions of discrete price discovery events. Empiricists might argue instead for an ex-post analysis of price response to various identified factors or stimuli in order to develop a forward-looking framework for similar responses to similar stimuli.

The problem with both approaches is two-fold: first, the forces and individuals that comprise financial markets are far too complex to think we can ever have complete knowledge about what drives them.  Second, even when we can develop acceptable models, humans create massive error terms that we lump into the epsilon of our model, to be ignored and abstracted from. This, of course, is the genesis of Epsilon Theory as a framework for investors.

In the face of overwhelming complexity and the constant exogenous shock of human stupidity, what does it mean, then, to have a World View? What does it mean to have a Code? From my perspective, it means three things:

  1. You have a clear set of investing heuristics that are, by and large, provably true (i.e., what risks will be taken, and why do you believe they will be compensated?)
  2. You have a process for implementing those heuristics and for handling their exceptions (i.e., how do I take those compensated risks?)
  3. You can absorb new facts into your framework without breaking it.

The right way, the wrong way and the Wall Street way

The investment industry has embraced this notion of Codes to varying levels of success.

The best examples are natural, organic expressions of why an investment company was formed in the first place. Dimensional Fund Advisors (DFA), a Texas-based firm (sorry, California) we admire very much, came into existence as a commercial expression of the pioneering work on the value premium by Professors Gene Fama and Ken French. DFA doesn’t claim to have every answer to every question, but they claim to have one or two very big, important answers that matter an awful lot. And they built a firm and a Code around it.

Some Codes are willed into being by visionaries. The most famous such example is probably Bridgewater Associates, which is famous for discussing the “timeless and universal” principles that they believe underpin both the economy and financial markets. Above even these market-oriented principles, Bridgewater leans upon the principles established by Ray Dalio over many years, now compiled into a 100+ page tome. Not everyone may agree with all of the principles, but it is hard not to admire their Code and especially their commitment to it.

One family office in Ohio we think highly of has so embraced the importance of the processes that put their Code into action that firm policy dictates a regular verbatim reading of these policies and procedures as a group—aloud!

Most of the industry is less inspiring. I’ve met with hundreds of hedge funds, private equity funds, equity, fixed income and credit managers over the last decade as an allocator. Unfortunately, this experience provides very little to dispel the popular conception of Wall Street as being populated by charlatans or, worse, salesmen. Unfortunately, an entire mythology has formed around the ability of due diligence or manager selection teams to pluck out the good fund managers from the bad through huge checklists, data requests and face-to-face meetings where you can “look them in the eye” to find out whether they’re good or bad people and good or bad investors.

It’s all nonsense.

The sad reality – or the happy reality, for road-weary due diligence professionals – is that 90% of evaluating a fund manager can be boiled down to a single question: “How and why do you make money?”

When you ask this question, a fund manager with a Code’s eyes will light up. The one without will pause and give you a quizzical look. “What do you mean?” He was prepared to tell you about his investment philosophy. He was prepared to tell you about his investment process – he had the funnel graphic and everything! He was prepared to tell you which five names added the most to his P&L that quarter. He was prepared to tell you about the sector he moved from 2% to 4% overweight.

What he wasn’t prepared to do is tell you why any of that matters.

Rather than adopting a Code, individual investors, financial advisors and investment firms alike tend to try to define themselves by either a formal stated philosophy or some informal self-applied label of the type of investor they are. Invariably these descriptions are banal and infinitely transferable to the point of irrelevance.

I die a little bit inside when a fund manager tells me that his investment philosophy is something to the effect of, “We believe that our rigorous bottom-up, fundamental analysis process coupled with prudent risk management will allow us to produce above average risk-adjusted returns.” This kind of statement is the surest sign that a fund manager has absolutely no idea what he is doing that will actually make money, in addition to being a sign that he is probably spending half his day in committee meetings. That is, coincidentally, the only decision-making structure that could come up with such a ridiculously incoherent investment philosophy.

Slightly more frequently, the fund manager expresses his philosophy by communicating how he sees the world differently from everyone else by seeing it just like everyone else. “Wall Street is just focused on the next quarter—our philosophy is that we will win by having a longer-term perspective.” I might consider this a lovely Code if every other equity fund manager in New York hadn’t said the same thing to me earlier that week.

Often the response isn’t an attempt at philosophy but a reference to the size of a research team (i.e., look at our cube farm of disaffected millennials pretending to work on a dividend discount model while they look for tech jobs!), as if there were some self-evident transfer coefficient between headcount and returns.

In perhaps the most common case, the investor eschews the more formal philosophy statements in favor of the simply applied label, such as, “I’m a value investor.” This, of course, is another way to say that you like to buy things you think are cheap because you expect them to be more expensive later. In other words, you are an investor. Congratulations, your certificate is in the mail, and meetings are every other Thursday at the VFW hall. The number of fund managers who think this is an adequate description of how they generate returns, perhaps self-lauding their own simplicity in light of the perceived difference in the way everyone else sees the world, is absolutely staggering.

What does a code look like?

And yet the problem with these isn’t that they are bad philosophies. Okay, that’s part of the problem. But the real problem is that even if they were good, they wouldn’t be useful. And they aren’t useful because they aren’t measurable and because they don’t provide any mechanism for decision-making. In our view, to be successful a Code should be explicit in highlighting four key beliefs:

  1. The things that matter.
  2. The things that don’t matter.
  3. The things that don’t always matter, but which matter now.
  4. The process and tools you’ll use to focus on what matters and dispense with what does not.

It really is that simple. In future pieces, I will walk through my Code – our Code – in hopes that it will help to apply the principles of Epsilon Theory. And I promise—no funnel charts.

Okay, maybe a few funnel charts.

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