The core problem for Team Blue isn’t the candidate, it’s the team. Specifically, it’s the very online population of Team Blue journalists, academics and political operatives and their pseudo-religious, dogmatic urge to explain why aggregate economic statistics are more meaningful than lived experience.

Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
The most important and informative thread you will read this week. Promise. https://t.co/gLRXPLmy3l
— Ben Hunt (@EpsilonTheory) November 16, 2023
I think what many Americans are missing is that Hamas has been fighting a Total War with Israel for decades, and since Oct. 7 Israel is fighting a Total War back. There are no ceasefires and no negotiations in Total War, just an existential fight to the end.
Full episode below. pic.twitter.com/rufC4bn64z
— Ben Hunt (@EpsilonTheory) November 11, 2023
A fantastic conversation with @howardlindzon!
This is the Great Unmooring, and we are entering the Great Ravine. https://t.co/nPE5kEhDW9
— Ben Hunt (@EpsilonTheory) November 5, 2023
Would be poetic if the SDNY prosecuted this murder. pic.twitter.com/gZOgvyE1qL
— Ben Hunt (@EpsilonTheory) November 3, 2023
Man, those internal Michigan polls must be brutal. https://t.co/GsuIgydRZq
— Ben Hunt (@EpsilonTheory) November 2, 2023
If you don’t see that there is an intentional effort by China and Russia to astroturf pro-Palestine protests in the West, you’re just not paying attention. https://t.co/NtajhkPPeW
— Ben Hunt (@EpsilonTheory) October 31, 2023
What’s happening right now in the art world is also exactly what’s happening in the Democratic Party. And what already happened in the Republican Party. These are schisms that cannot be fixed. https://t.co/xS1CWTrtzI
— Ben Hunt (@EpsilonTheory) October 28, 2023
With nominal US growth of 8%+ after the fastest, severest rate hike program ever ... if you don't see that the Fed's monetary policy models are completely broken, then you're just not paying attention.https://t.co/AaImC021a1
— Ben Hunt (@EpsilonTheory) October 26, 2023
City of God / City of Man
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Men of God in the City of Man is a nine part series about a narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.
Recent Notes
Breaking News #10: The Story of Generative AI | Bringing the Power of Discovery Back to the People
Generative AI has the power to become one of the most significant innovations any of us will see in our lifetimes. In fact, it may already be there. In this episode, we discuss the impact of this new technology on all of us and the world we live in,. We talk about what the technology is, how it works, the risks associated with it and its potential to shift the power of search and discovery from the hands of big tech companies to everyday people. We also discuss Ben’s first reader context on Twitter, whether the Rock could win a presidential election, the role of major universities in our society and a lost, but now found Beatles song.
Cursed Knowledge #25: Truffle Hunting
Truffles are well known to be one of the rarest, and most expensive, delicacies available. What’s not known is the cutthroat world of truffle hunting. Where it’s not uncommon to see fraud, theft, sabotage, and even murder.
Pain, Political Vibes, and Being a Bat
The core problem for Team Blue isn’t the candidate, it’s the team. Specifically, it’s the very online population of Team Blue journalists, academics and political operatives and their pseudo-religious, dogmatic urge to explain why aggregate economic statistics are more meaningful than lived experience.
Argentina Leaps
The election of Javier Milei as Argentina’s president is a classic Great Unmooring event. Don’t get me wrong – I am totally rooting for the guy and I am not saying this is a Bad Thing TM. In fact, I think Milei is absolutely right to take a flamethrower to the Argentine central bank and entrenched public sector. But it is a profound unmooring all the same, not just for Argentina but for the world.
Breaking News #9: Hold My Beer
With primary season getting into full swing, there is a lot going on in the political world. Candidates are taking things up a notch with their aggressive tweets and comments to try to stay relevant as a Trump vs. Biden election seems more likely every day. And Trump and Biden themselves seem happy to sit back and stay out of the fray while enjoying their leads in the polls. In this episode, we break down the current state of election 2024. We discuss whether the primaries matter anymore and how things are playing out in Narrative world. We also cover why inflation may not have been as low as it seemed in the most recent CPI report, whether Jack’s pivot on Jared Kushner is warranted and the benefits of keeping a personal archive.
Cursed Knowledge #24: Hollywood Accounting
We know that Hollywood is a multibillion dollar industry that shows no signs of slowing anytime soon. So then why do so many studios report that their movies failed? Especially when most of these movies are incredibly popular and by all accounts should be financially successful. Well turns out Hollywood has some tricks up their sleeves and, as The Producers taught us, under the right circumstances you can make more money with a flop than a hit.
Breaking News #8: When Narrative Doesn’t Matter | The Israeli Strategy of Total War
People traditionally look at war as something that is fought on a battlefield. And that is certainly true. But it is also fought in the world of Narrative. The stories that are told by both the combatants in a war and other parties outside the war with a vested interest in its outcome can play a major role in how it plays out. In this episode, we look at the current Israel Hamas war through a narrative lens and how that is impacting the conflict.
Cursed Knowledge #23: Mega Disasters
Earthquakes, storms, volcanos, oh my. It seems the earth is always trying to kill us one way or another. These are dangerous powerful spectacles that can literally reshape the world. It’s understandable that we’re so fascinated by them. But why aren’t we afraid of them?
The Rick Rubin Of Advice: How To Have A Creative Second Act
The weirdest question I was ever asked, maybe in my entire life, was, “Can you make this sound more yellow?” The weirdest answer I’ve ever given to the weirdest question was, “Yes.” I replay that conversation in my head all of the time. There’s a perfectly good and teachable reason I was able to answer it. But to teach you that magic trick, we have to talk about Rick Rubin.
Why You Need A Personal Archive And How To Start One
A personal archive is a means for staying connected with the world and ourselves at the same time. It’s a simple yet life-changing way of seeing the world and your place in it.
Breaking News #7: When the Media Failed Us: The Changing Story of the Gaza Hospital Explosion
There was an explosion in the vicinity of a hospital in Gaza. The media immediately began reporting on it. Major newspapers put out front page headlines. Television stations brought on experts to voice their opinions, But there was one major problem: much of the information that was reported as fact turned out to be wrong.
In this episode, we dig into the incident to try to understand what happened in the reporting of this story, why it happened, and what it tells us about the way the media operates in our world today.
Cursed Knowledge #22: The Narrative of Reality TV
Reality TV is a constant and ever growing part of pop culture. Everyone has a guilty pleasure show that they watch every week. It’s created stars and scandals that have gained international attention. It’s dominated the small screen for almost 30 years and the line between tv and reality has never been thinner.
Fiat News in the Fog of War
The obligation of the news media when major events are unfolding should be to act with more discretion and care, not less.
They failed at this most critical task this week. Utterly.
Generative AI Images and how Microsoft Doesn’t Understand the Internet
A sample of what you’ll find on the Epsilon Theory Forum – a safe space for full-hearted people to voice their concerns and hopes and observations about today’s world without the emotional cudgel of cancellation or the emotional crutch of an echo chamber. You know … what social media should be!
And yes, it’s for paid subscribers only, which is how we keep the trolls at bay.
Lessons From Biking 245 Miles Across France
ET contributor Kyla Scanlon was stuck. So she went biking with strangers who through the magic of talking became friends and confidants. And that’s how you get unstuck.
Breaking News #6: Maintaining Optimism in a Polarized Political World
The political world is becoming more polarized by the day. In our previous episodes, we have looked at why this is occurring, and why it is likely to get worse before it gets better.
But that doesn’t mean we should give up. There are many things those of us who don’t want to give in to this polarization can do to better navigate this world and to find like minded people who also feel the same way.
One Less Vulnerability
Yes, this is a note about oil prices. But more importantly it’s a note about all the changes in correlation and transmission to FX that have happened over the past few years.
Cursed Knowledge #21: Invasive Species
Invasive species are a known “bad thing”. An organism that’s introduced to an environment and ruins it. So why don’t we do anything about them? And is there even anything we can do?
Breaking News #5: Voldemort 2024! The Biden/Trump Rematch No One Wants
Polls show that the majority of Americans are not happy about the choice between Joe Biden and Donald Trump that we are likely to face in the next election. In this episode, we discuss how we got to this point. We look at the embedded problems in our political system that favor incumbents and how it has led us to where we are today. We also look at the political strategy used by incumbents and how they attempt to stave off upstart candidates by altering the system itself.
Cursed Knowledge #20: Airbnb
Airbnb has reshaped how we travel and disrupted the hotel industry. But most of the stories from both guests and hosts reveal nothing but disasters. So what’s really going on? What’s the real story of Airbnb?