If Memorial Day is anything, it is a day for telling and re-telling stories about Full Hearts. Let me tell and re-tell you the story of Milton Lee Olive III.

Recent major media stories that feel to us like they’re part of a larger narrative campaign.
Recent major media stories that feel to us like they’re part of a larger narrative campaign.
Recent major media stories that feel to us like they’re part of a larger narrative campaign.
Recent Notes
Winner’s Tilt
The most damaging stories and narratives are not those that others tell us, but those that we tell ourselves.
Waiting for the Dog to Bark
In the days leading up to their invasion of Ukraine, Russia successfully mounted a largescale cyberattack on Ukrainian banks, utilities and government agencies. Since then … crickets.
What are the vulnerabilities of Western financial systems to a new and wider attack?
They’re Not Sending Their Best
The Big Oil Windfall Profits Tax Act is an abomination. It won’t lower gas prices, it will raise them. And the sponsors of the bill know it.
This bill was not written to become a good law. It was written to tell a good story.
Cursed Knowledge #9: Cat Eyes, Full Ass, Can’t Smile
We’ve all felt insecure about our looks at one point or another. Especially in our chronically online world where how you look can be your whole brand. So with plastic surgery rates on the rise, let’s peel back the layers of this industry and see how information (and lies) about procedures spread and examine the real price of beauty.
Tough Guys
Using NATO to escalate a shooting war with Russia – either directly through a no-fly zone or indirectly through a Polish cut-out and NATO “backfill” – is exactly what Putin wants. It’s the only thing that can save him. It’s how we ALL lose.
ChaChaCha!
Tired: Pump and Dump
Wired: ChaChaCha!
The Reckless Driver! TM Narrative
Reckless Drivers! is the dominant narrative for increased traffic deaths in the US. It’s dominant not because it’s true (it’s not), but because it serves the interests of the Nudging State to blame and the Nudging Oligarchy to spend.
Quitters
in the spirit of the question we are always asking ourselves at Epsilon Theory – WHY AM I READING THIS NOW? – Brent asks a slightly different question about announcements of senior management departures. DOES WHAT I’M READING NOW MATTER?
Cursed Knowledge #8: Bad Publicity
Someone once said there’s no such thing as bad publicity. With all due respect, this person is an idiot. Publicity, both good and bad, can have major ramifications. Even if you don’t play a part in creating it.
Getting to War
The international “negotiations” over Ukraine are 100% designed for domestic Russian consumption. They are as necessary a part of successfully invading Ukraine as mobilizing troops and tanks.
That Funny Feeling
The AI censors at YouTube banned a video by ET contributor Brent Donnelly for all the wrong reasons.
Meanwhile, the AI censors at Twitter won’t ban an impersonator for any reason.
Kinda gives you that funny feeling that we’re being played. Again.
Cursed Knowledge #7: Birkin Bags
Birkin bags are one of the ultimate symbols of status. But how did that happen? And are they worth the hype?
An Inconvenient Truce
Polarization often isn’t an accident. It is the result of intentional narrative construction – constructions designed to make us believe that we are sane and unfairly judged, and that our opponents are insane and hypocritical.
Understanding how to recognize and respond to these constructions in the wild is now an indispensable skill of the citizen.
RIP, Expertise
This is an unedited thread from the ET Forum that I’ve republished in close to its entirety and put outside the paywall. It’s just one example of why the ET Forum is the best thing on the Internet today … thousands of posts across hundreds of threads, written by truth-seekers from all over the world and all walks of life, speaking to each other with respect and curiosity. If this is your Pack, join us!
25 Anti-Mimetic Tactics for Living a Counter-Cultural Life
The social rewards that come from imitating others feel good, but they come at a high price.
Here are 25 Anti-Mimetic ideas that can help us craft a life that is a little more free from the herd, and a bit more open to the spontaneity and wonder of new things.
Inflation and the Common Knowledge Game
At whatever point in time you think inflation will start to fade, you are being too optimistic.
Why? Because common knowledge.
Where do we go from here? To a Man With a Plan, I think. And war.
The Medium is the Message
Social media is not just a delivery mechanism for content.
The delivery of content through social media IS the content.

Recent major media stories that feel to us like they’re part of a larger narrative campaign.