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A Holy Day

By Rusty Guinn | 3 Comments

If Memorial Day is anything, it is a day for telling and re-telling stories about Full Hearts. Let me tell and re-tell you the story of Milton Lee Olive III.

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Why Am I Reading This Now? 05.22.23

Recent major media stories that feel to us like they’re part of a larger narrative campaign.



Why Am I Reading This Now? 05.15.23

Recent major media stories that feel to us like they’re part of a larger narrative campaign.



Why Am I Reading This Now? 05.08.23

Recent major media stories that feel to us like they’re part of a larger narrative campaign.



Why Am I Reading This Now? 05.01.23

Recent major media stories that feel to us like they’re part of a larger narrative campaign.



Why Am I Reading This Now? 04.24.23

Recent major media stories that feel to us like they’re part of a larger narrative campaign.



Recent Notes

Winner’s Tilt

By Brent Donnelly

The most damaging stories and narratives are not those that others tell us, but those that we tell ourselves.

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Waiting for the Dog to Bark

By Marc Rubinstein

In the days leading up to their invasion of Ukraine, Russia successfully mounted a largescale cyberattack on Ukrainian banks, utilities and government agencies. Since then … crickets.

What are the vulnerabilities of Western financial systems to a new and wider attack?

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Narrative and Metaverse, Pt. 3: The Luther Protocol

By Ben Hunt

“The arc of the moral universe is long, but it bends towards justice.” – MLK

Does it? Does it really?

Today we take a stand to defend the arc of the moral universe in its long path towards liberty and justice for all. Today we begin the Luther Protocol.

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They’re Not Sending Their Best

By Ben Hunt

The Big Oil Windfall Profits Tax Act is an abomination. It won’t lower gas prices, it will raise them. And the sponsors of the bill know it.

This bill was not written to become a good law. It was written to tell a good story.

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Cursed Knowledge #9: Cat Eyes, Full Ass, Can’t Smile

By Harper Hunt

We’ve all felt insecure about our looks at one point or another. Especially in our chronically online world where how you look can be your whole brand. So with plastic surgery rates on the rise, let’s peel back the layers of this industry and see how information (and lies) about procedures spread and examine the real price of beauty.

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Tough Guys

By Ben Hunt

Using NATO to escalate a shooting war with Russia – either directly through a no-fly zone or indirectly through a Polish cut-out and NATO “backfill” – is exactly what Putin wants. It’s the only thing that can save him. It’s how we ALL lose.

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ChaChaCha!

By Ben Hunt

Tired: Pump and Dump

Wired: ChaChaCha!

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The Reckless Driver! TM Narrative

By Charles Marohn

Reckless Drivers! is the dominant narrative for increased traffic deaths in the US. It’s dominant not because it’s true (it’s not), but because it serves the interests of the Nudging State to blame and the Nudging Oligarchy to spend.

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Quitters

By Brent Donnelly

in the spirit of the question we are always asking ourselves at Epsilon Theory – WHY AM I READING THIS NOW? – Brent asks a slightly different question about announcements of senior management departures. DOES WHAT I’M READING NOW MATTER?

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Cursed Knowledge #8: Bad Publicity

By Harper Hunt

Someone once said there’s no such thing as bad publicity. With all due respect, this person is an idiot. Publicity, both good and bad, can have major ramifications. Even if you don’t play a part in creating it.

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Narrative and Metaverse, Pt. 2: Gain of Function

By Ben Hunt

Big Tech, Big Media and Big Politics are engaged in a widespread program of gain-of-function research on the linguistic entities of the metaverse.

It’s more dangerous than any virus.

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Getting to War

By Ben Hunt

The international “negotiations” over Ukraine are 100% designed for domestic Russian consumption. They are as necessary a part of successfully invading Ukraine as mobilizing troops and tanks.

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Narrative and Metaverse, Pt. 1: The Living Word

By Ben Hunt

The past, present and future of human freedom is not determined in the macroverse but in the metaverse, and it is here where we must make our stand. First we will write the words to see the metaverse. Then we will write the songs to change it.

Clear eyes. Full hearts. Can’t lose.

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That Funny Feeling

By Brent Donnelly

The AI censors at YouTube banned a video by ET contributor Brent Donnelly for all the wrong reasons.

Meanwhile, the AI censors at Twitter won’t ban an impersonator for any reason.

Kinda gives you that funny feeling that we’re being played. Again.

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Cursed Knowledge #7: Birkin Bags

By Harper Hunt

Birkin bags are one of the ultimate symbols of status. But how did that happen? And are they worth the hype?

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An Inconvenient Truce

By Rusty Guinn

Polarization often isn’t an accident. It is the result of intentional narrative construction – constructions designed to make us believe that we are sane and unfairly judged, and that our opponents are insane and hypocritical.

Understanding how to recognize and respond to these constructions in the wild is now an indispensable skill of the citizen.

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RIP, Expertise

By Ben Hunt

This is an unedited thread from the ET Forum that I’ve republished in close to its entirety and put outside the paywall. It’s just one example of why the ET Forum is the best thing on the Internet today … thousands of posts across hundreds of threads, written by truth-seekers from all over the world and all walks of life, speaking to each other with respect and curiosity. If this is your Pack, join us!

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25 Anti-Mimetic Tactics for Living a Counter-Cultural Life

By Luke Burgis

The social rewards that come from imitating others feel good, but they come at a high price.

Here are 25 Anti-Mimetic ideas that can help us craft a life that is a little more free from the herd, and a bit more open to the spontaneity and wonder of new things.

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Inflation and the Common Knowledge Game

By Ben Hunt

At whatever point in time you think inflation will start to fade, you are being too optimistic.

Why? Because common knowledge.

Where do we go from here? To a Man With a Plan, I think. And war.

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The Medium is the Message

By Rusty Guinn

Social media is not just a delivery mechanism for content.

The delivery of content through social media IS the content.

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Why Am I Reading This Now? 05.22.23

Recent major media stories that feel to us like they’re part of a larger narrative campaign.



Why Am I Reading This Now? 05.15.23

Recent major media stories that feel to us like they’re part of a larger narrative campaign.