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IT’S. ABOUT. THE. MONEY.

By Ben Hunt | 16 Comments

If you were a smart guy like MicroStrategy CEO Michael Saylor and you thought a stagflationary tsunami of enormous proportion was going to wash over the US economy regardless of who wins in November, what would you be doing right now?

I think you might be doing whatever you can to get liquid in the global reserve currency without spooking the marks.

I Think The Gun Helps

By Rusty Guinn | 24 Comments

Our kids are being rewired.

The data implicating the smartphone-based childhood are compelling but not conclusive – and may never be.

So how should governments, communities, schools and families decide what to do?

City of God / City of Man

An AI in the City of God

By Ben Hunt

The City of Man always wins.

The Visigoths always sack Rome. The Vandals always sack Hippo. Augustine always dies in the siege. Bad things always happen to good people … at scale.

Here’s how we use generative AI to flip the script.

Men of God in the City of Man, Part 1: Virus

By Rusty Guinn

This is a story about a virus and the gain-of-function research that produced it.

It’s not what you think.

Men of God in the City of Man, Part 2: Carriers

By Rusty Guinn

Every virus needs carriers to spread. Even a Narrative virus.

We can learn a lot from what they have in common.

Men of God in the City of Man, Part 3: Memetics

By Rusty Guinn

In the same way that genetics governs how physical viruses reproduce within a host, memetics governs how narrative viruses reproduce within a culture.

And the memes which govern our narrative virus are powerful.

Men of God in the City of Man, Part 4: Epimemetics

By Rusty Guinn

Every narrative is built on memes that have evolved and adapted to human culture over centuries.

But some environments change the way that those memes are expressed. The effects can be explosive.

Men of God in the City of Man, Pt. 5: Epidemic

By Rusty Guinn

Men of God prophesied as early as 2007 that God would make Donald Trump the President of the United States.

Our narrative virus gave these predictions fertile ground to take root.

Men of God in the City of Man, Pt. 6: Pandemic

By Rusty Guinn

Surprising outcomes in reality world that seem to confirm a narrative often produce explosive growth in its scale.

But also in its scope.

Men of God in the City of Man, Pt. 7: Mutation

By Rusty Guinn

Narrative viruses are not immune to events in reality world – especially when we have made those narratives part of our identity.

And when a narrative becomes part of our identity, it changes what we need to be true.

Men of God in the City of Man, Part 8: Zoonosis

By Rusty Guinn

Physical viruses sometimes jump from one species to another.

Narrative viruses sometimes jump from one culture to another.

All it takes is the right virus and a susceptible host.

Men of God in the City of Man is a nine part series about a narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.

Recent Notes

That Funny Feeling

By Brent Donnelly

The AI censors at YouTube banned a video by ET contributor Brent Donnelly for all the wrong reasons.

Meanwhile, the AI censors at Twitter won’t ban an impersonator for any reason.

Kinda gives you that funny feeling that we’re being played. Again.

Cursed Knowledge #7: Birkin Bags

By Harper Hunt

Birkin bags are one of the ultimate symbols of status. But how did that happen? And are they worth the hype?

An Inconvenient Truce

By Rusty Guinn

Polarization often isn’t an accident. It is the result of intentional narrative construction – constructions designed to make us believe that we are sane and unfairly judged, and that our opponents are insane and hypocritical.

Understanding how to recognize and respond to these constructions in the wild is now an indispensable skill of the citizen.

RIP, Expertise

By Ben Hunt

This is an unedited thread from the ET Forum that I’ve republished in close to its entirety and put outside the paywall. It’s just one example of why the ET Forum is the best thing on the Internet today … thousands of posts across hundreds of threads, written by truth-seekers from all over the world and all walks of life, speaking to each other with respect and curiosity. If this is your Pack, join us!

25 Anti-Mimetic Tactics for Living a Counter-Cultural Life

By Luke Burgis

The social rewards that come from imitating others feel good, but they come at a high price.

Here are 25 Anti-Mimetic ideas that can help us craft a life that is a little more free from the herd, and a bit more open to the spontaneity and wonder of new things.

Inflation and the Common Knowledge Game

By Ben Hunt

At whatever point in time you think inflation will start to fade, you are being too optimistic.

Why? Because common knowledge.

Where do we go from here? To a Man With a Plan, I think. And war.

The Medium is the Message

By Rusty Guinn

Social media is not just a delivery mechanism for content.

The delivery of content through social media IS the content.

Defund the World Health Organization

By Ben Hunt

Skipping the Greek letter Xi in naming the latest Covid variant is ridiculous, not dangerous.

What’s dangerous is WHO leadership placing Chinese political interests ahead of global health interests.

Critical State Theory

By Ben Hunt

This note is about the narrative process that makes it so politically difficult to say that yes, parents are responsible for their children’s education AND yes, our children should be taught the fact of embedded racism in our nation’s history.

And why it’s so important that we do so, anyway.

Cursed Knowledge #6: F*ck Almonds

By Harper Hunt

Move over Hollywood! Almonds are one of the most lucrative and fastest growing industries in California. Unfortunately they’re not as good for us as you’d think.

Prime Time in Crypto

By Marc Rubinstein

No one gives a clearer explanation of how financial institutions work than ET contributor Marc Rubinstein, and his primer on prime brokerage services (and its extension into crypto) is no exception.

The NFL Has a Gambling Problem

By Rusty Guinn

The outcomes of NFL games are inordinately influenced by officials relative to other sports. This is not new. The narrative environment faced by the NFL in 2021, however, IS new.

I’m not sure they’re ready for it.

The Mandarin Class

By Ben Hunt

I don’t think there’s anything illegal in how Fed governors trade their personal accounts.

No, I think it’s much worse than that.

When Narrative Takes Flight

By Rusty Guinn

We find ourselves together now at the stage of the Widening Gyre in which your political identity now determines the reality you wish to accept about three days of moderate operational difficulties at the ninth largest global airline, as measured by passenger-miles.

No Time to Die: China Banks Edition

By Marc Rubinstein

With $300+ billion of assets, Evergrande is big, but if you want REALLY big, take a look at the balance sheets of Chinese banks.

ET contributor Marc Rubinstein was there at the beginning when Chinese banks went public, and he’s here now to review the sector.

How Lucky You Are To Be Alive Right Now

By David Salem

ET friend and contributor David Salem is back!

Here with his Constitution Day address at Middlebury College, David makes the rich tradition of academic speeches richer still, with nods to the Founders and Vitalik Buterin alike.

The Uncontained Spark

By Ben Hunt

There is an uncontained spark in the financial world today, a spark that emerged from the unlikeliest of places, a federal courthouse in Florida.

It’s a spark with the potential to light a searing bonfire under Robinhood and Citadel.

#BITFD

Zeroism and the Allocator Status Quo

By Matthew Edwards

ET contributor Matthew Edwards pushes back on seven rules that allocators often apply to new managers.

1) We don’t do crypto.
2) We only invest in what we know.
3) We never pay full fees.
4) We prefer fundamental investment strategies.
5) We seek strong alignment of interests.
6) We cannot be greater than x% of a fund’s total assets under management.
7) We require a minimum track record of X years.

Unanchored

By Brent Donnelly

ET contributor Brent Donnelly starts up where he left off, with a new launch of AM/FX and a new riff on the classic ET note, “Snip!”.

In the immortal words of Hunter S. Thompson, when the going gets weird, the weird turn pro!

Whitestone Bridge

By Ben Hunt

In 1937, in the midst of a Great Depression, we started building a mighty bridge, not for a war effort, but for a popular movement based on wonder and progress.

We really did that.

Can we do it again?