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IT’S. ABOUT. THE. MONEY.

By Ben Hunt | 16 Comments

If you were a smart guy like MicroStrategy CEO Michael Saylor and you thought a stagflationary tsunami of enormous proportion was going to wash over the US economy regardless of who wins in November, what would you be doing right now?

I think you might be doing whatever you can to get liquid in the global reserve currency without spooking the marks.

I Think The Gun Helps

By Rusty Guinn | 24 Comments

Our kids are being rewired.

The data implicating the smartphone-based childhood are compelling but not conclusive – and may never be.

So how should governments, communities, schools and families decide what to do?

City of God / City of Man

An AI in the City of God

By Ben Hunt

The City of Man always wins.

The Visigoths always sack Rome. The Vandals always sack Hippo. Augustine always dies in the siege. Bad things always happen to good people … at scale.

Here’s how we use generative AI to flip the script.

Men of God in the City of Man, Part 1: Virus

By Rusty Guinn

This is a story about a virus and the gain-of-function research that produced it.

It’s not what you think.

Men of God in the City of Man, Part 2: Carriers

By Rusty Guinn

Every virus needs carriers to spread. Even a Narrative virus.

We can learn a lot from what they have in common.

Men of God in the City of Man, Part 3: Memetics

By Rusty Guinn

In the same way that genetics governs how physical viruses reproduce within a host, memetics governs how narrative viruses reproduce within a culture.

And the memes which govern our narrative virus are powerful.

Men of God in the City of Man, Part 4: Epimemetics

By Rusty Guinn

Every narrative is built on memes that have evolved and adapted to human culture over centuries.

But some environments change the way that those memes are expressed. The effects can be explosive.

Men of God in the City of Man, Pt. 5: Epidemic

By Rusty Guinn

Men of God prophesied as early as 2007 that God would make Donald Trump the President of the United States.

Our narrative virus gave these predictions fertile ground to take root.

Men of God in the City of Man, Pt. 6: Pandemic

By Rusty Guinn

Surprising outcomes in reality world that seem to confirm a narrative often produce explosive growth in its scale.

But also in its scope.

Men of God in the City of Man, Pt. 7: Mutation

By Rusty Guinn

Narrative viruses are not immune to events in reality world – especially when we have made those narratives part of our identity.

And when a narrative becomes part of our identity, it changes what we need to be true.

Men of God in the City of Man, Part 8: Zoonosis

By Rusty Guinn

Physical viruses sometimes jump from one species to another.

Narrative viruses sometimes jump from one culture to another.

All it takes is the right virus and a susceptible host.

Men of God in the City of Man is a nine part series about a narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.

Recent Notes

Getting PPE to Healthcare Workers and First Responders

By Ben Hunt

This is our personal effort to help identify *need*, *sources*, and *money* for personal protective equipment distributions to healthcare workers and first responders.

Do The Right Thing

By Ben Hunt

Bailout the airlines and their rank-and-file employees? You bet.

Bailout the CEOs? Not a chance.

But that’s what we’re gonna do.

The Non-Linearity of Need, Pt. 2

By Rusty Guinn

Let’s make this Our Finest Hour. From the bottom up.

Our Escape Story

By Rusty Guinn

When people stop asking “How much worse is this going to get” and start asking “How much longer is this going to last”, things really start changing.

But we can change that, too.

Margin Call

By Rusty Guinn

Levering up a portfolio based on a model that we know cannot act as a representation of the state of the world is perilous.

Doing the same with a country is far, far worse.

Lack of Imagination

By Rusty Guinn

The structurally bullish will warn us against failure of nerve. The traders will warn us against hesitation. The structurally bearish will warn us about being unable to shift into a defensive shape. But what we should be worried about now is a lack of imagination.

The Python and the Pig

By Ben Hunt

The NYC healthcare system – one of the finest in the world – is about to be slammed beyond anything they have ever seen. ER visits and patient testing is where it begins. It moves from there through the system, ending in ICU wards. The process is like a python swallowing a pig, except this isn’t a pig. It’s a whale.

Tick-Tock

By Ben Hunt

For the first time our federal government is treating the fight against this virus like the war that it is.

Is it pathetic and sad and a corrupt betrayal of the public trust that it took this long? Absolutely.

But now here we go. And there is no country in the world that mobilizes for war more effectively than the United States.

Office Hours – 3.10.2020

By Rusty Guinn

Covid-19 is a fertile ground for narratives and missionaries of all kinds – from politicians to central banks, corporate leaders and financial media pundits. Join us as we discuss them.

The Non-Linearity of Need

By Rusty Guinn

In a potential recession, need isn’t evenly distributed. In a pandemic, that’s even more true. The time to start helping is now.

Don’t Test, Don’t Tell (10 Days Later)

By Ben Hunt

Originally published in Quillette, it’s the Epsilon Theory take on Don’t Test, Don’t Tell” – the single most incompetent, corrupt public health policy of my lifetime.

The Elton/Hootie Line

By Rusty Guinn

In 1995 we crossed a line in music.

In 2009 we crossed that line in markets.

In 2016 we crossed that line in politics.

Music charted the way back. Let’s listen to its lesson.

The Narrative Matrix

By Peter Cecchini

New from ET contributor Pete Cecchini …

We talk all the time about the informational efficiency of markets. What if the real dimension we should focus on is narrative efficiency?

The Mozilo Market

By Ben Hunt

After a Countrywide earnings call in 2008, I trusted NO ONE in government or Wall Street to tell the truth about the mortgage crisis.

And that’s the way I feel about COVID-19 today.

Don’t Test, Don’t Tell

By Ben Hunt

The CDC’s Don’t Test, Don’t Tell policy came crashing down last night. So did Trump’s “buh, buh the flu” and “Yay, Containment!” narratives.

Now let’s get to work preparing for the fight to come.

Not in panic. Not in fear. But with resolve, sacrifice and righteous anger for those who would use us instrumentally for their own political ends.

Clear Eyes. Full Hearts. Can’t lose.

Covid-19 Cargo Cults

By Rusty Guinn

Quantitative analysis is all well and good, but when someone starts peddling you charts or measures when you KNOW that the underlying data is unknowable, you are dealing with a cargo cultist. When it comes to Covid-19, nobody has time for that.

As of February 27, even after a 10% drawdown, we believe the narrative about Covid-19 is complacent.

Join Us. No, Really.

By Rusty Guinn

Second Foundation Partners is looking for a new member of the team to help us spearhead the development of technologies for narrative analysis.

The Fall of Wuhan

By Ben Hunt

Containment has failed. And so now we must fight.

That means doing everything possible to bolster our healthcare systems BEFORE the need overwhelms the capacity.

That means calling out our leaders for their corrupt political responses to date, and forcing them through our outcry to adopt an effective virus-fighting policy for OUR benefit, not theirs.

Kitchen Sink It

By Rusty Guinn

To receive a free full-text email of The Zeitgeist whenever we publish to the website, please sign up here. You’ll get two or three of these emails every…

Thanksgiving

By Rusty Guinn

A moment to say thanks and accept responsibility.