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IT’S. ABOUT. THE. MONEY.

By Ben Hunt | 16 Comments

If you were a smart guy like MicroStrategy CEO Michael Saylor and you thought a stagflationary tsunami of enormous proportion was going to wash over the US economy regardless of who wins in November, what would you be doing right now?

I think you might be doing whatever you can to get liquid in the global reserve currency without spooking the marks.

I Think The Gun Helps

By Rusty Guinn | 24 Comments

Our kids are being rewired.

The data implicating the smartphone-based childhood are compelling but not conclusive – and may never be.

So how should governments, communities, schools and families decide what to do?

City of God / City of Man

An AI in the City of God

By Ben Hunt

The City of Man always wins.

The Visigoths always sack Rome. The Vandals always sack Hippo. Augustine always dies in the siege. Bad things always happen to good people … at scale.

Here’s how we use generative AI to flip the script.

Men of God in the City of Man, Part 1: Virus

By Rusty Guinn

This is a story about a virus and the gain-of-function research that produced it.

It’s not what you think.

Men of God in the City of Man, Part 2: Carriers

By Rusty Guinn

Every virus needs carriers to spread. Even a Narrative virus.

We can learn a lot from what they have in common.

Men of God in the City of Man, Part 3: Memetics

By Rusty Guinn

In the same way that genetics governs how physical viruses reproduce within a host, memetics governs how narrative viruses reproduce within a culture.

And the memes which govern our narrative virus are powerful.

Men of God in the City of Man, Part 4: Epimemetics

By Rusty Guinn

Every narrative is built on memes that have evolved and adapted to human culture over centuries.

But some environments change the way that those memes are expressed. The effects can be explosive.

Men of God in the City of Man, Pt. 5: Epidemic

By Rusty Guinn

Men of God prophesied as early as 2007 that God would make Donald Trump the President of the United States.

Our narrative virus gave these predictions fertile ground to take root.

Men of God in the City of Man, Pt. 6: Pandemic

By Rusty Guinn

Surprising outcomes in reality world that seem to confirm a narrative often produce explosive growth in its scale.

But also in its scope.

Men of God in the City of Man, Pt. 7: Mutation

By Rusty Guinn

Narrative viruses are not immune to events in reality world – especially when we have made those narratives part of our identity.

And when a narrative becomes part of our identity, it changes what we need to be true.

Men of God in the City of Man, Part 8: Zoonosis

By Rusty Guinn

Physical viruses sometimes jump from one species to another.

Narrative viruses sometimes jump from one culture to another.

All it takes is the right virus and a susceptible host.

Men of God in the City of Man is a nine part series about a narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.

Recent Notes

Snip!

By Ben Hunt

Both Trump and Biden have proposed $2 trillion spending plans for next year, confirming exactly what we wrote last December. To the dollar. To the word.

We can’t always write tomorrow’s headlines today. But we do try!

We the People? We the Pack.

By Ben Hunt

I still believe this will be our finest hour.

Not of the America that was. But of the America that can be.

As the creeper that girdles the tree trunk, the law runneth forward and back;

For the strength of the pack is the wolf, and the strength of the wolf is the pack.

An Advantageous Contagion

By Rusty Guinn

Sometimes good news comes from unexpected places.

And sometimes it’s best just to go with it.

The Anti-Anarchist Cookbook

By Ben Hunt

Defund the police? No.

Demilitarize and Deunionize? Yes.

Police reform is just the start.

Harrumph!

By Rusty Guinn

There is an emerging narrative structure that places a lot of demands on us as citizens – and justifiably so.

But the claim that “silence is complicity” becomes something else entirely when we redefine silence as the failure to say exactly what we demand.

The Lost Art of the Jawbone

By Rusty Guinn

Market propaganda used to be an art form, I tell you! What happened to us?

The transformation of capital markets into political utilities happened.

Office Hours – 6.30.2020

By Rusty Guinn

It’s the June 30th edition of Office Hours, an interactive livestream in which Ben and Rusty discuss all things narrative in the world today.

Sideways: Observations on Pain and Privilege

By Ben Hunt

A sideways moment is when your life becomes a probabilistic exercise, where you are at the mercy of one of two merciless social institutions: hospitals or the police.

My life went sideways a week ago, and here’s what I learned about pain and privilege.

The Anxiety Algorithm: An interview with Adam Julian Goldstein

By Neville Crawley

Epsilon Theory contributor Neville Crawley is back with an interview of Adam Julian Goldstein, discussing Adam’s fascinating new work on anxiety. If, like me, you have the entrepreneurial bug (and it is a bug, not a feature), this is a must read!

What is Permissible

By Rusty Guinn

The slow wave that has moved America’s largest asset owners from direct positions in American companies to indirect pools of passive ownership has been a good thing for costs and diversification. It has, however, contributed to our present breakdown in corporate governance.

The past revolutions to fix this have failed for predictable reasons. Future revolutions don’t have to.

It is time to take back your ownership.

The Lystrosaurus

By Rusty Guinn

There is practically no information in knowing that everybody is talking about something. There is some information in knowing that everybody is using the same language to talk about something.

But there is a lot of value in knowing that people and publications with no underlying connection are simultaneously inspired to use the same language to talk about different angles of the same issue.

The Portnoy Top

By Peter Cecchini

Written during last week’s sell-off, ET Contributor Peter Cecchini coins a phrase – The Portnoy Top.

What do you get when you combine Barstool Sports and Printer Goes Brrr?

No Country for Old Men

By Ben Hunt

We all know someone who is in urgent-but-not-emergency need of some medical procedure that can’t be scheduled while Covid-19 is storming the hospital ramparts.

I’m one of them.

Misfortune vs. Carelessness

By Ben Hunt

What’s happening with the Bureau of Labor Statistics with recent employment data reports is an intentional, political carelessness that supports status quo cartoons of control.

It’s not a Democrat thing and it’s not a Republican thing.

It’s a power thing.

Never Forget

By Ben Hunt

Since June 4th 1989, the Chinese government has tried to erase any record of the Tiananmen Square massacre from history.

Can a Tiananmen Square massacre happen in the United States? I doubt it.

Can a Tiananmen Square rewriting of history happen in the United States? Absolutely. It already is.

No Accident

By Rusty Guinn

Our bi-modal political environment doesn’t just impact our politics. It shapes our social and cultural narratives and channels our responses to every event.

Yet Americans are large. They contain multitudes. And they can reject the political archetypes into which narratives seek to channel them. If this is to be our finest hour, then they must.

Office Hours – 6.2.2020

By Rusty Guinn

In this Office Hours, Ben and Rusty discuss all things pandemic recovery, markets and the narratives of protests surrounding the death of George Floyd.

Self Assured Destruction

By Ben Hunt

Our leaders have botched the Covid-19 war, and we are defenseless against a now endemic disease.

15,000 to 20,000 Americans officially sick. 500 to 1,000 Americans officially dead.

Every day.

The free world does not easily survive a globally endemic Covid-19.

The Hertz Story Isn’t What You Think

By Ben Hunt

The Hertz bankruptcy is not a story of financialization by an entrenched, self-dealing management team.

It’s a story of financialization by an entrenched, self-dealing minority ownership.

A New Gilded Age

By Rusty Guinn

A Gilded Age isn’t an age of prosperity. It is an age of the narrative of prosperity, and narratives of prosperity are always top-down political narratives.

There is but one way to tear down top-down political narratives: action.