After All, We Are Not Communists

June 18, 2019

It’s all been leading up to this.

We’re sharing the summary results of our core investment research project with the Narrative Machine.

If you’ve ever wondered, “Gosh, how DO you apply these cool narrative maps to an actual investment strategy?” … well, here’s your answer.

Read more

ET In Full

Sorry, we couldn't find any posts. Please try a different search.

Search and Discovery

Navigate Epsilon Theory by searching for content, themes or topics traditionally or by navigating using our NLP-powered Discovery Map below.

Long-form, short-form and interactive video content are all accessible from the menus at the top of the page.

ET Live!

ET Live! – 6.18.2019

June 18, 2019

Join us here at 2PM Eastern today for the latest edition of ET Live. Today’s edition is all about the grotesque charades and cartoons being used to cynically manipulate narratives. Not one to miss.

Read more

ET Live! – 6.4.2019

June 4, 2019

Ben and Rusty update subscribers on the shift from cooperative to competitive games and our narrative research program, with a focus on the China Trade War and US electoral politics.

Read more

ET Live! – 5.14.2019

May 14, 2019

Ben and Rusty discuss games of chicken and multi-level games, and where we think the previously complacent trade and tariffs narrative has gone in early May.

Read more

ET Live! – 4.24.2019

April 24, 2019

  This content requires a higher level of Membership. Membership Options Username Password Remember me Lost your password?

ET In Brief

The Crossover Point

By Rusty Guinn | June 12, 2019 | 3 Comments

There’s a point in any human activity – investing, politics, religion, or business – where a thing we do together becomes a thing in-itself. It’s a point that changes our thinking and the moral questions we are forced to answer. Knowing where this point lies is in all our activities is important.

Read more

truth and Truth

By Rusty Guinn | June 7, 2019 | 4 Comments

Great Truths can be important engines for social unity and shared identity. In the hands of some, however, they can become tools for obscuring actual truth – facts – in service of cynical use of the emotional memes attached to those Truths.

Read more

Fellow Contrarians Unite!

By Rusty Guinn | June 1, 2019 | 4 Comments

We spend a lot of time on our trade ideas, and do a lot of hand-waving at what we believe that everyone else believes. It’s a core problem for investors, and one that can’t be avoided.

Read more

A Holy Day

By Rusty Guinn | May 27, 2019 | 1 Comment

If Memorial Day is anything, it is a day for telling and re-telling stories about Full Hearts. Let me tell and re-tell you the story of Milton Lee Olive III.

Read more

A Clear Eyes / Full Hearts Story

By Rusty Guinn | May 19, 2019 | 1 Comment

I like to think that we do a good job responding to our readers’ questions. If we have a weak spot, however, I know where it is. It is the unerring target of the question we receive most often: “What books would you recommend?” It is a completely fair question to ask. Our work references …

Read moreA Clear Eyes / Full Hearts Story

The Life Aquatic

By Demonetized | May 17, 2019 | 1 Comment

New from ET contributor Demonetized … how do you handle a counterparty that has engineered a Heads I Win, Tails You Lose investment?

You must be able to hurt your counterparty for realz. No matter what the docs say.

Or in the immortal words of Steve Zissou, “What about my dynamite?”

Read more

What Country Friends Is This?

By Rusty Guinn | May 9, 2019 | 0 Comments

Hyper-awareness of narrative, memes and cartoons can become paralyzing. Once we see them, we see them everywhere. But much of that paralysis comes because the demands of Clear Eyes are less than the demands of Full Hearts. And it’s the latter – identity – that truly matters.

Read more

The Funnel

By Demonetized | April 19, 2019 | 2 Comments

We know what fiat news is: the presentation of opinion as fact. We also know what fiat news looks like: pop on over to Vox and skim a few stories.

But how does fiat news WORK?

New from ET contributor Demonetized, a clear-eyed look at wolf traps and sales funnels.

Read more

Neverland

By Rusty Guinn | April 16, 2019 | 5 Comments

Disney is making a play to return to Neverland, a land where valuations are based on establishing market share and dominance of an emerging industry, where the moment you start worrying about how much money you’re making is the moment the narrative breaks. For students of markets and narratives alike, it will be worth watching.

Read more

Strange Bedfellows and Proxy Wars

By Rusty Guinn | April 12, 2019 | 6 Comments

The arrest of Julian Assange presents one of the most fascinating, explainer-laden, Fiat News-driven narrative maps we have seen. Tread carefully in taking what you read about this one at face value, friends.

Read more