#OurFinestHour

A New Gilded Age

By Rusty Guinn | May 24, 2020 | 12

A Gilded Age isn’t an age of prosperity. It is an age of the narrative of prosperity, and narratives of prosperity are always top-down political narratives.

There is but one way to tear down top-down political narratives: action.

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A Truth That’s Told With Bad Intent

By Ben Hunt | May 14, 2020 | 36

A truth that’s told with bad intent
Beats all the lies you can invent.
– William Blake

Our narratives of COVID-19 are all lies.

They are lies of a particular sort, political narratives that have a nugget of truth within them, but are told with bad intent. They are told this way because it works. Because the nugget of truth hides a deeper, unpleasant truth. And a Big Lie.

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Inception

By Ben Hunt | April 14, 2020 | 14

We’re going to change the world, you know … you and me.

It won’t happen the way you think, because you think that someone is going to lead you. You think that someone is going to organize you. You think that someone is going to give you a top-down, political Answer in the form of something to march for or somebody to vote for.

Nope. We’re going to create a million points of failure for the system of sociopathic oligarchy. We’re going to create points of failure AT SCALE.

How? With the Narrative Machine.

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ET In Full

The Narrative Matrix

By Peter Cecchini | March 2, 2020 | 4

New from ET contributor Pete Cecchini …

We talk all the time about the informational efficiency of markets. What if the real dimension we should focus on is narrative efficiency?

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Don’t Test, Don’t Tell

By Ben Hunt | February 27, 2020 | 25

The CDC’s Don’t Test, Don’t Tell policy came crashing down last night. So did Trump’s “buh, buh the flu” and “Yay, Containment!” narratives.

Now let’s get to work preparing for the fight to come.

Not in panic. Not in fear. But with resolve, sacrifice and righteous anger for those who would use us instrumentally for their own political ends.

Clear eyes. Full hearts. Can’t lose.

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The Fall of Wuhan

By Ben Hunt | February 24, 2020 | 14

Containment has failed.

And so now we must fight.

That means doing everything possible to bolster our healthcare systems BEFORE the need overwhelms the capacity.

That means calling out our leaders for their corrupt political responses to date, and forcing them through our outcry to adopt an effective virus-fighting policy for OUR benefit, not theirs.

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The Industrially Necessary Doctor Tedros

By Ben Hunt | February 16, 2020 | 10

To date, WHO leadership has simply been part of the Chinese narrative machine.

It’s more than a disgrace. It’s more than a humiliation of the people who do good and important work through WHO.

It’s a betrayal of the entire world.

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Body Count

By Ben Hunt | February 10, 2020 | 24

China is fighting nCov2019 exactly like the US fought North Vietnam … with policy driven more by narrative control than by what’s best to win the war.

That was a disastrous strategic mistake for the US then, and it’s a disastrous strategic mistake for China today.

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We Hanged Our Harps Upon the Willows

By Rusty Guinn | February 10, 2020 | 4

Because the danger of powerful memes, cartoons and narratives is not that they demand our acquiesence. It is that they demand our participation.

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ET Poll

Are States Reopening Too Fast?

Archive Spotlight

A Holy Day

May 27, 2019

If Memorial Day is anything, it is a day for telling and re-telling stories about Full Hearts. Let me tell and re-tell you the story of Milton Lee Olive III.

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ET Live!

ET Live! – 4.28.2020

April 28, 2020

Join us this afternoon for the Pandemic Edition of Epsilon Theory Live! As usual, we start promptly, so if you don’t have video within a short period after 2PM ET, please refresh your browser. We recommend Chrome for the best experience.

ET Live! – 3.10.2020

March 9, 2020

Covid-19 is a fertile ground for narratives and missionaries of all kinds – from politicians to central banks, corporate leaders and financial media pundits. Join us as we discuss them.

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