The Zeitgeist

Kitchen Sink It

By Rusty Guinn | February 20, 2020

Thanksgiving

By Rusty Guinn | February 19, 2020

Love in the Time of COVID-19

By Ben Hunt | February 17, 2020

Options

By Rusty Guinn | February 12, 2020

The Promised Land!

By Ben Hunt | February 5, 2020

The Inevitable Afterbirth

By Rusty Guinn | February 4, 2020

Notes from the Diamond #9: How About Never

By David Salem | February 3, 2020

Once You Buy a Prize, It’s Yours to Keep!

By Ben Hunt | January 31, 2020

You Had One Job

By Ben Hunt | January 26, 2020

Pleased to Meet You, Hope You Guess My Name

By Ben Hunt | January 22, 2020

The Drum Major Instinct

By Rusty Guinn | January 20, 2020

The Church of the Long Now

By Ben Hunt | January 17, 2020

That Which We Call a Law School

By Rusty Guinn | January 16, 2020

Shot, Chaser

By Ben Hunt | January 13, 2020

Alpha/Beta Amnesiacs

By Rusty Guinn | January 10, 2020

The Industrially Necessary Doctor Tedros

By Ben Hunt | February 16, 2020 | 10

To date, WHO leadership has simply been part of the Chinese narrative machine.

It’s more than a disgrace. It’s more than a humiliation of the people who do good and important work through WHO.

It’s a betrayal of the entire world.

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Body Count

By Ben Hunt | February 10, 2020 | 23

China is fighting nCov2019 exactly like the US fought North Vietnam … with policy driven more by narrative control than by what’s best to win the war.

That was a disastrous strategic mistake for the US then, and it’s a disastrous strategic mistake for China today.

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ET In Full

By Our Own Petard

By Rusty Guinn | November 20, 2019 | 11

Fiduciary standards, prudent man rules and client sensibilities compel us toward fervent pursuit of “alignment.” There’s just one little problem: we can never be aligned with our agents.

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Yeah, It’s Still Water

By Ben Hunt | October 25, 2019 | 23

You know, everyone is all in a tizzy about Softbank paying Adam Neumann $1.7 billion just to go away.

My unpopular opinion: the Adam Neumann story is repeated in a non-infuriating and non-obvious way every day in every S&P 500 company. And it’s been going on for a DECADE.

One day we will recognize the defining Zeitgeist of the Obama/Trump years as an unparalleled transfer of wealth to the managerial class.

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The Long Now, Pt. 3 – Wink

By Ben Hunt | October 17, 2019 | 12

I believe that we are on the cusp of the Long Now becoming irreversible. Or at least irreversible without a cataclysmic Fall.

Why? Because they have mastered the art of stealing our tells. At scale.

Here’s how we start to confound the stolen tells. At scale.

It won’t be noticeable at first. And then it will. And then it becomes a self-sustaining narrative. And then the world starts to change.

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ET Election Index (Candidates) – October 15, 2019

By Rusty Guinn | October 15, 2019 | 1

The 2020 Election Narrative is Identity. Through July, Bernie Sanders owned that narrative. That has changed. The on-narrative candidate is now Elizabeth Warren.

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Rust and Blight

By Rusty Guinn | September 11, 2019 | 7

In an orchard, it isn’t always easy to tell the difference between rust and blight. The same goes for our cultural institutions.

Some should be pruned.

Some should be ripped up root and stem.

It’s not always easy to know which. But if we want our sons and daughters to sit in the shade of our trees, we must learn.

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The Long Now, Pt. 2 – Make, Protect, Teach

By Ben Hunt | September 11, 2019 | 31

It’s time to start a fire. To burn, yes, but also to illuminate.

My advice? Abandon the political party as your vehicle for political participation.

My alternative? Find your Pack.

My platform? Make – Protect – Teach.

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ET Live!

ET Live! – 2.18.2020

February 18, 2020

This ET Live! is all about Coronavirus, except it’s not – it’s all about how institutions who solve for narrative outcomes invariably create bad results in the Real World.

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ET Live! – 1.21.2020

January 21, 2020

ET Live! – 11.19.2019

November 19, 2019

It’s the November 19th, 2019 edition of Epsilon Theory Live! Be sure to join Ben and Rusty for a discussion of all things narrative in the world of politics and markets.

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ET Live! – 10.22.2019

October 22, 2019

In which Ben and Rusty discuss the three Ps of the narrative of a functioning government – and why their cartoons are being stretched to the limit.

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