New Home Top 5

Joe Biden and the Common Knowledge Game

By Ben Hunt | 68 Comments

Common knowledge is what everyone knows that everyone knows.

Common knowledge is why the 2024 Biden/Harris campaign has collapsed.

All that remains is the cope.

ZG-item-cap-black

Why Am I Reading This Now? 07.08.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 07.08.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 07.01.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 07.01.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 04.08.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 03.18.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Men of God in the City of Man is a nine part series about a narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.

Recent Notes

Men of God in the City of Man, Part 1: Virus

By Rusty Guinn

This is a story about a virus and the gain-of-function research that produced it.

It’s not what you think.

Freedom of Speech, Rich Men of Reach

By Ben Hunt

TRIGGER WARNING:

This note will make many readers anxious and angry, because you have been told by the political entrepreneurs of your tribe that neither Oliver Anthony nor Greta Thunberg is ‘political’ at all, and that anyone who says otherwise is a bad person.

The political entrepreneurs of your tribe are lying to you.

Narrative Derangement Syndrome

By Rusty Guinn

Awareness of narrative is a necessary tool for the politically engaged citizen.

Up to a point.

If obliviousness to narrative is the easiest way to shut off our brains, narrative derangement syndrome is a close second. The citizen must be vigilant against both.

Language is a Virus: Mike Pence edition

By Ben Hunt

This is not a note about Mike Pence.

This is a note about language.

This is a note about how viral words of *therapy* have infected blue tribe brains and viral words of *war and conflict* have infected red tribe brains, words that change the way we see the world and speak to the world. Words that change the way we THINK.

How To Live Forever: The Future Is Shaped By The Art We Make

By Scott Bradlee

A beautiful note by musician/composer Scott Bradlee, of Postmodern Jukebox fame, on the permanence and power of art.

Mythology IS the song.

What will your verse be?

The Economic Perception Model

By Kyla Scanlon

Recession – like beauty – is in the eye of the beholder. Unlike beauty, though, our economic perceptions are far more likely to fall into the self-imposed traps of cynicism and nihilism.

Hagakure: The Secret Wisdom of the Samurai

By Brent Donnelly

This is the Way.

Not just for the samurai but for the trader.

Men of God in the City of Man, Part 8: Zoonosis

By Rusty Guinn

Physical viruses sometimes jump from one species to another.

Narrative viruses sometimes jump from one culture to another.

All it takes is the right virus and a susceptible host.

Men of God in the City of Man, Pt. 7: Mutation

By Rusty Guinn

Narrative viruses are not immune to events in reality world – especially when we have made those narratives part of our identity.

And when a narrative becomes part of our identity, it changes what we need to be true.

Men of God in the City of Man, Pt. 6: Pandemic

By Rusty Guinn

Surprising outcomes in reality world that seem to confirm a narrative often produce explosive growth in its scale.

But also in its scope.

Root, Root, Root For Our Home Team

By Matt Zeigler

“I can’t find Dad.”

In which a stressed-out family makes an active choice to look past the totems of Team Red and Team Blue to find the truth of their Pack.

Men of God in the City of Man, Pt. 5: Epidemic

By Rusty Guinn

Men of God prophesied as early as 2007 that God would make Donald Trump the President of the United States.

Our narrative virus gave these predictions fertile ground to take root.

Men of God in the City of Man, Part 4: Epimemetics

By Rusty Guinn

Every narrative is built on memes that have evolved and adapted to human culture over centuries.

But some environments change the way that those memes are expressed. The effects can be explosive.

The Launch of FiatNews.com

By Rusty Guinn

Today we announce the beta launch of FiatNews.com, an Epsilon Theory sub-site devoted to the measurement of opinion content in news.

Our goal? Giving citizens the ability to know when they’re being told how to think.

Fostering Reality in an Unreal World

By Brent Donnelly

ET contributor Brent Donnelly captures the spirit and the content of our Epsilon Connect conference better than anything we could have done ourselves. Plus you get the slides from our presentations!

Men of God in the City of Man, Part 3: Memetics

By Rusty Guinn

In the same way that genetics governs how physical viruses reproduce within a host, memetics governs how narrative viruses reproduce within a culture.

And the memes which govern our narrative virus are powerful.

Derivative Hoops

By Hubie Brownstone

A synthetic basketball lasted only one year (2007-2008) in the NBA.

But Synthetic Basketball? Oh, that’s here to stay.

When The Best Conference Speaker Is Your Uber Driver (Epsilon Connect 2023 Notes)

By Matt Zeigler

The best speaker at Epsilon Connect 2023 was my Uber driver.

Buckle up, honeys.

The United States of Bed Bath & Beyond

By Ben Hunt

A grown man made a wager. He lost. He made another wager. He lost again. End of story.
– Tony Soprano

This is the story of weak men and rapacious men.
This is the story of Bed Bath & Beyond.
This is the story of America today.

Trading is a lot like Poker

By Brent Donnelly

With the passing of Doyle Brunson, it’s a good day to compare poker to trading.