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Joe Biden and the Common Knowledge Game

By Ben Hunt | 68 Comments

Common knowledge is what everyone knows that everyone knows.

Common knowledge is why the 2024 Biden/Harris campaign has collapsed.

All that remains is the cope.

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Why Am I Reading This Now? 07.08.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 07.08.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 07.01.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 07.01.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 04.08.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 03.18.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Men of God in the City of Man is a nine part series about a narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.

Recent Notes

It’s All True (Eight Thoughts on Justin Mohn)

By Ben Hunt

Eight thoughts that I can’t reconcile about about Justin Mohn, the 32-year-old in Levittown, Pennsylvania who murdered his father, cut off his head, and made a YouTube video showing off his trophy and saying he did it because his father, who worked for the US Army Corps of Engineers, was part of the “Biden regime” and was a “traitor to his country”.

Men of God in the City of Man, Part 9: Pathogenesis

By Rusty Guinn

A single virus can cause disease of the body in several ways at once.

A single narrative can cause disease in society in several ways, too.

This is the story of a new disease from an old acquaintance.

The Intellectual Rot of the Industrially Necessary University

By Ben Hunt

The intellectual rot of the modern University perverts and diminishes the works of its faculty and administrators, no matter how smart they are, no matter how well-intentioned they are. It is a rot that requires plagiarism and promotes antisemitism.

We require a new Reformation, and here are its theses.

Non-Linguistic Inflation Framing in the Wall Street Journal

By Ben Hunt

We do a lot of work here to understand how the media frames issues linguistically, but we haven’t done much to see how that carries over in graphical narrative representations. Would the same patterns we see in the WSJ’s words be represented in the WSJ’s pictures?

Oh yes.

“Yay, College!”

By Ben Hunt

Every once in a very great while, the direct beneficiaries of a yay-something narrative construction overplay their hand so egregiously, embarrass themselves so publicly, reveal their mediocrity so clearly, that the common knowledge propping up the yay-something narrative collapses.

This is the breaking of “Yay, College!”.

I Got You Fam

By Ben Hunt

Last week, Jay Powell told you that the Fed intends to cut interest rates next year, not because they must, but because they can.

But inflation is a bird that always comes home to roost. And when it does, we will look back at Powell’s Christmas 2023 “I got you fam” pivot as a BFD in the Great Unmooring.

The End is My Beginning

By Sir Steven Wilkinson

Sir Steven Wilkinson returns home to Lancashire to say goodbye (?) to his father. There’s no true conversation to be had, only fragments to be gleaned, which will have to be enough. Tick-tock, everyone. Tick-tock.

The Changing Narrative of Women on Wall Street

By Ben Hunt

Sure, you can do it. But you shouldn’t.

This used to be our common knowledge about risk-taking men on Wall Street. Today it’s our common knowledge about women.

And we are all paying a heavy price for that.

Pain, Political Vibes, and Being a Bat

By Ben Hunt

The core problem for Team Blue isn’t the candidate, it’s the team. Specifically, it’s the very online population of Team Blue journalists, academics and political operatives and their pseudo-religious, dogmatic urge to explain why aggregate economic statistics are more meaningful than lived experience.

Argentina Leaps

By Ben Hunt

The election of Javier Milei as Argentina’s president is a classic Great Unmooring event. Don’t get me wrong – I am totally rooting for the guy and I am not saying this is a Bad Thing TM. In fact, I think Milei is absolutely right to take a flamethrower to the Argentine central bank and entrenched public sector. But it is a profound unmooring all the same, not just for Argentina but for the world.

The Rick Rubin Of Advice: How To Have A Creative Second Act

By Matt Zeigler

The weirdest question I was ever asked, maybe in my entire life, was, “Can you make this sound more yellow?” The weirdest answer I’ve ever given to the weirdest question was, “Yes.” I replay that conversation in my head all of the time. There’s a perfectly good and teachable reason I was able to answer it. But to teach you that magic trick, we have to talk about Rick Rubin.

Why You Need A Personal Archive And How To Start One

By Matt Zeigler

A personal archive is a means for staying connected with the world and ourselves at the same time. It’s a simple yet life-changing way of seeing the world and your place in it.

Fiat News in the Fog of War

By Rusty Guinn

The obligation of the news media when major events are unfolding should be to act with more discretion and care, not less.

They failed at this most critical task this week. Utterly.

Generative AI Images and how Microsoft Doesn’t Understand the Internet

By Desperate_Yuppie

A sample of what you’ll find on the Epsilon Theory Forum – a safe space for full-hearted people to voice their concerns and hopes and observations about today’s world without the emotional cudgel of cancellation or the emotional crutch of an echo chamber. You know … what social media should be!

And yes, it’s for paid subscribers only, which is how we keep the trolls at bay.

Lessons From Biking 245 Miles Across France

By Kyla Scanlon

ET contributor Kyla Scanlon was stuck. So she went biking with strangers who through the magic of talking became friends and confidants. And that’s how you get unstuck.

One Less Vulnerability

By Brent Donnelly

Yes, this is a note about oil prices. But more importantly it’s a note about all the changes in correlation and transmission to FX that have happened over the past few years.

Inflation in the Twenty-First Century: A Circular Flow No Longer

By Kevin Coldiron

The flow of dollars between the US and China is no longer circular, and that has enormous implications for how the US finances its budget deficits.

New from ET contributor Kevin Coldiron!

The Time I Got A High School Paper Extension In A Bar: The Fourth Turning (But Not In The Way You Think)

By Matt Zeigler

Wanna guess what book both Steve Bannon and Al Gore handed out to members of Congress?

ET contributor Matt Zeigler knows it was “The Fourth Turning”, and he’s got a thing or two to say about generational theory.

Inflation in the Twenty-First Century: Unintended Consequences

By Kevin Coldiron

“My house in California sits within a short walk of the Hayward fault. Most of the time nothing happens, but occasionally we are jolted awake by an earthquake.”

New ET contributor Kevin Coldiron on the tectonic plates that are driving inflation (and its consequences) today!

Men of God in the City of Man, Part 2: Carriers

By Rusty Guinn

Every virus needs carriers to spread. Even a narrative virus.

We can learn a lot from what they have in common.