A threat built on a shred of truth, an existential fear, and our utter inability to stop it is the perfect tool for psychological control at scale.
It is a Goldstein Machine.
The Road to Serfdom is not an endless road, but its path and duration, what I call the Great Ravine, is not up to us to choose. While we walk this road the only thing we can save is our souls, and we do it with one simple sentence: It was never going to be me.
This is an exclusive subscriber-only preview of the first six chapters of Rusty Guinn’s upcoming book Outsourcing Consciousness: How Social Networks are Making Us Lose Our Minds. The book explores how evolution, polarization, and technology are slowly transforming humanity into a hive mind - and what we can and can't do about it.
The Long Now is everything we pull into the present from our future selves and our children. We are told that the economic stimulus and the political fear of the Long Now are costless, when in fact they cost us … everything.
Tick-tock.
Men of God in the City of Man is a nine part series about a Narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.
Men of God in the City of Man
Amid the Widening Gyre of politics and the black hole of financial markets, the only anchor is us, together, walking with Clear Eyes and Full Hearts. Experience Ben's original 4-part series.
Outsourcing Consciousness
The Long Now
Men of God in a City of Man
Things Fall Apart
Recent Notes
Noseblind
The half-life of just about every major news story is one week.
Barring major new developments, practically nothing captures our attention beyond six.
So how do we stay focused on things that matter for much longer than that?
They Fought the Gyre … and the Gyre Won
He Gets Us gets a lot right about our world today.
But there’s something important He Gets Us didn’t get.
Metaphysics, Consciousness, Nature of Reality: a Thread from the ET Forum
The craziest thing happens when there’s no audience, when you’re talking with other actual human beings for the right reasons … you not only have actual conversations, you not only move quickly past politics into subjects that are far more interesting and far more relevant to our actual lives than politics, but you make actual friends
“Yay, College!” Part 1: The Smiley-Face Super-Villainy of American Higher Education
The modern American system of higher education – especially its most prominent public and private universities – is less our Superman than our Homelander, a smiley-faced faux superhero who does The Man’s dirty work in exchange for wealth, privilege and … our cheers.
Hodor
The Story of Adequate Liquidity doesn’t exist and shift on the margin. Instead, it exists in two states: it is normal, or it is broken. Once the threshold between these states is crossed, it is very hard to tell the old story. Sometimes impossible.
There is almost no price too high to keep that story from jumping over that threshold.
Epsilon Theory 2022 in Review – Foundation
2022 was our ninth year of publishing Epsilon Theory. It was also our best.
We’re changing the way the world sees the invisible water in which we swim – narratives.
And we’re just getting started.
Covid is China’s Vietnam War
Covid is China’s Vietnam War, and the current outbreak is their Tet Offensive.
This is how Common Knowledge changes, as now everyone knows that everyone knows that the CCP is not just a liar, but an incompetent, failed liar.
The Recipe for Agent Orange – The Projection Racket, Pt. 3
There is a true story of free market capitalism. It is one of humanity’s greatest and most important stories.
There is also a myth of free market capitalism. It is one of humanity’s most manipulated stories.
The MacGuffin, Part 2: The Story Arc of SBF and FTX
The MacGuffin is the object of desire.
It is the thing around which the plot of the story revolves.
Here is the story arc of SBF and FTX, and the MacGuffin that anchored it all – the Magical Money Machine.
Stock Buybacks!™ and the Monetization of Stock-Based Compensation
I love stock buybacks, but I despise Stock Buybacks!™ – the issuance of new shares to management with one hand and the buying back of those shares with the other.
Over the past decade, Stock Buybacks!™ have transferred more than a trillion dollars from shareholders to managers. Not founders, not entrepreneurs, not risk-takers … managers.
UK Pensions Webinar Recording
This is the recording of our webinar on UK Pensions that took place on October 14th, 2022. If you want to continue the conversation, check out the ET Forum.
A Brief History of the Past 10,000 Years of Monetary Policy
What we saw happen in the UK last week is the first shock, not the last, and all the massive pension funds and asset owners who have turned themselves into shadow hedge funds, full of swaps and leverage through the sweet whispers of Wall Street Wormtongue, will be our undoing.
Monetary Policy is Non-Linear
The relationship between interest rates and inflation is non-linear and non-monotonic, and in exactly the same way that the Fed was unable to spur inflation by cutting rates to exceptionally low levels, so will they be unable to contain inflation by hiking rates off these exceptionally low levels.
The Fed first has to get interest rates to this monotonic tipping point before further interest rate hikes will have any appreciable effect in the real economy.
The Widening Gyre
The widening gyre is political polarization, presided over by the Beast of Big Politics, Big Tech and Big Media.
Why can’t we see the Beast? Because common knowledge.
Because everyone knows that everyone knows that the enemy of America is not the Beast of the widening gyre, but the Other Party.
Sauron Remains Undefeated
The US Treasury is the Eye of Sauron — a gigantic panopticon tower that sweeps the world with its unblinking gaze, seeking out the owners of power, i.e. money.
What Treasury did to Tornado Cash and its developers is just the beginning.
Narrative and Metaverse, Pt. 4 – Carrying the Fire
This is how we resist the Long Now, how we find an alternative world to the endless present where the Party is always right. By connecting the human past to the human present to the human future. By carrying the fire of our own stories in our own words across the weave of time and space. By building an ark and an arc.
This is my faith.
The Fifteen Faces of Fiat News
We’re building a Narrative Early Warning System (NEWS) as our first major research project in a larger effort to inoculate ourselves against the weaponized narratives of Big Tech, Big Media and Big Politics.
Mailbag! Hollow Men Edition
The Epsilon Theory commentariat is the best thing on the Internet today. Watch from a distance if you like, but when you’re ready … join us!
Hollow Men, Hollow Markets, Hollow World
Over the past 25 years, our leaders have intentionally constructed an Apocalypse Now world of proclamation and fiat, where our wealth has grown much faster than our economy.
The bill is due for their hubris, and inflation is here to collect it.
Being Human in a LARPing World
The cure for the cancer of gun culture and police culture is not to be found in reform laws around guns and police, but in reform ideas around culture, ideas that create a new dimension of American society that rejects LARPing and LARPers alike.