Narrative is not a Disease. Narrative is Us.

13+

Every morning, we run the Narrative Machine on the past 24 hours worth of financial media to find the most on-narrative (i.e. interconnected and central) stories in financial media. It’s not a list of best articles or articles we think are most interesting … often far from it. But for whatever reason these are articles that are representative of some chord that has been struck in Narrative-world. And whenever we think there’s a story behind the narrative connectivity of an article … we write about it. That’s The Zeitgeist. Our narrative analysis of the day’s financial media in bite-size form.

To receive a free full-text email of The Zeitgeist whenever we publish to the website, please sign up here. You’ll get two or three of these emails every week, and your email will not be shared with anyone. Ever.



Wall Street Used to Crunch Numbers. They’ve Moved On to Stories.   [Bloomberg]

U.S. business may have been talking itself into a slowdown.

That’s one way of reading a study by the Carlyle Group, using techniques from narrative economics –- an emerging field set to gain momentum with the publication of Nobel prize-winner Robert Shiller’s much-anticipated book on the topic.


So this article is part of the publicity effort behind Robert Shiller’s forthcoming book, Narrative Economics. I’m sure I’ll have more to say about the book after it’s formally released, and I’m glad that narratives are getting more mainstream attention, and imitation is the sincerest form of flattery, and Robert Shiller is a really smart guy. Yep, I think I’ll leave it there for now.

Ah, who am I kidding?

The central metaphor for Shiller’s book is that narrative = disease, that (some) narratives are “contagious”, and that the spread of an “infectious” narrative “virus” can best be understood through the toolkit of epidemiology.

I think this is … wrong … not just in its conception, but even more so in how Shiller’s book will be USED.

Narrative is NOT a virus. Narrative is not something that exists outside of us. Narrative is not something that infects us or just happens to us if we are unlucky enough to catch it.

NO.

Narrative is intentional. Narrative is motivated. Narrative is done TO us. Narrative is – quite rationally – embraced BY us.

Narrative is entirely human, entirely part and parcel of what it MEANS to be the human animal … a social animal.

I can’t express strongly enough how dangerous I think it is to conceptualize narrative as a contagious disease, rather than as the medium of a social game – the Common Knowledge Game.

Why?

Because a contagious disease is something to be CURED.

And that’s exactly how Shiller’s book is going to be used.

Here are some more quotes from the Bloomberg article above:

Central bankers can’t just watch. They need to promote their own narratives, too –- and it’s getting harder.

“I’m a shaman,” said Stefan Ingves, governor of Sweden’s Riksbank. “I’m a weatherman, I’m a showman, and I’m an economist.’’ But above all: “I’m expected to be, and I am, a storyteller. I tell stories about the future.”

“And if I’m successful in my storytelling,” he added, “people say: ‘Hmm, that’s reasonable.’’’

That’s Stefan Ingves, storyteller and central banker, shaking his finger at us and telling us HOW TO THINK about economic news and economic facts. Thank goodness!

Because in the Shiller universe of narrative = disease, it is the “reasonable” narratives of experts and academics that serve as the medicine for narrative epidemics like Bitcoin or market panics or gold buggishness or real estate booms or “talking ourselves into a recession”.

Just like these guys. They’re all doing EXACTLY the same thing that Ingves is doing.

Although I’d wager a lot of money that only 70% of these guys would be seen by Shiller or Ingves as promoting a “reasonable” narrative.

I think it’s a cop-out to think of narrative as disease, as something that just happens to us from time to time, as if it were some act of god.

Because if that’s how you think of it, then obviously that’s something that an “advanced” society should want to FIX. And how does an advanced society “fix” this?

Through the Nudge.

There is another way.

The other way is the anti-nudge. The other way is the encouragement of an individual autonomy of mind.

Clear Eyes, Full Hearts, Can’t Lose.

Not from the top-down, but from the bottom-up. Not from a political party, but from a social movement.

This is Make/Protect/Teach.


13+

To receive a free full-text email of The Zeitgeist whenever we publish to the website, please sign up here. You'll get two or three of these emails every week, and your email will not be shared with anyone. Ever. It's our effort to spread the word about what we're doing, and allow you to read more Epsilon Theory!

3
Leave a Reply

Please Login to comment
  Subscribe  
newest oldest
Notify of
Victor K
Member
Victor K

Those fingers all seem to say “I know” or “You should” !
It might start as a nudge, but a widening nudge is likely to follow.

0
ike
Member
ike

Yeah, more like a shove.

1+
Juan Luna
Member
Juan Luna

Shiller published a paper in January 2017 titled Narrative Economics. I think this book is moving on from there. You can download the paper and save yourself the cost of the book. Published as COWLES FOUNDATION DISCUSSION PAPER NO. 2069, look on the Yale website.
,

8+

The Daily Zeitgeist

The Common Knowledge of Inflation

By Ben Hunt | October 11, 2019 | 3 Comments

“Until an hour before the Devil fell, God thought him beautiful in Heaven.”

That’s my fave Arthur Miller quote, from The Crucible.

Our Devil is inflation, and today we think him beautiful in Heaven. You’re not ready for the Fall.

Read more

In Chinese, the Emphasis is on the Second Syllable

By Ben Hunt | October 9, 2019 | 4 Comments

Every US company with Chinese consumer-facing products is going to be forced to make a choice. Do you want to preserve your authenticity and your brand, or do you want to preserve your earnings guidance and share price?

Choose one. You can’t have both.

No one will believe me when I say this, but it’s the truth: this is bigger than tariffs.

Read more

Imagine That.

By Ben Hunt | October 7, 2019 | 6 Comments

They keep us sick, you know.

They keep us hooked on this framing of something-something Republicans vs. Democrats.

The cure? Take back your distance.

You’ll find your local library to be the perfect place to start.

Read more

Fear Factor

By Ben Hunt | October 4, 2019 | 3 Comments

Yeah, yeah … I know that the Deep State is a powerful adversary. Or at least that’s what my MAGA buddies on twitter keep shouting at me.

But I’ll take the Deep State as an enemy any day compared to Steve Schwarzman and the rest of the Private Equity Tong looking to keep their carried interest tax treatment.

I bet Elizabeth Warren feels the same way.

Read more

When the Product is Free, You’re the Product

By Ben Hunt | October 2, 2019 | 3 Comments

This isn’t a note about Facebook. It’s a note about online brokerage fees. And it’s a note about Facebook.

As a consumer … don’t cry for Argentina, and don’t cry for the online brokerages who are taking their commission fees down to zero. As an investor in or an employee of ANY financial services company, on the other hand … maybe it’s time for a good cry and a hard look at your future prospects.

“Yay, free!”

Read more

The Emerging Market Zeitgeist is Broken

By Ben Hunt | September 30, 2019 | 2 Comments

Yes, Deadwood is the greatest HBO series ever. Don’t @ me. I’m not having it. David Milch is MY President.

And while Al Swearengen is the greatest character of that greatest show, the fact is that it’s another character – George Hearst – who drives the narrative arc for the entire series (and movie).

You see, Deadwood is a show about property rights.

So is the Argentina – IMF show.

Read more

DISCLOSURES

This commentary is being provided to you as general information only and should not be taken as investment advice. The opinions expressed in these materials represent the personal views of the author(s). It is not investment research or a research recommendation, as it does not constitute substantive research or analysis. Any action that you take as a result of information contained in this document is ultimately your responsibility. Epsilon Theory will not accept liability for any loss or damage, including without limitation to any loss of profit, which may arise directly or indirectly from use of or reliance on such information. Consult your investment advisor before making any investment decisions. It must be noted, that no one can accurately predict the future of the market with certainty or guarantee future investment performance. Past performance is not a guarantee of future results.

Statements in this communication are forward-looking statements. The forward-looking statements and other views expressed herein are as of the date of this publication. Actual future results or occurrences may differ significantly from those anticipated in any forward-looking statements, and there is no guarantee that any predictions will come to pass. The views expressed herein are subject to change at any time, due to numerous market and other factors. Epsilon Theory disclaims any obligation to update publicly or revise any forward-looking statements or views expressed herein. This information is neither an offer to sell nor a solicitation of any offer to buy any securities. This commentary has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. Epsilon Theory recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a financial advisor. The appropriateness of a particular investment or strategy will depend on an investor’s individual circumstances and objectives.