Headline Risk

The average American news consumer is exposed to far more headline text on news websites, social media apps and content aggregation sites than they are to the prose of the articles themselves. It should be no surprise, then, that more Fiat News and Missionary behavior exists in headlines than almost anywhere else. It typically gets a pass because, well, the whole job of a headline writer is to summarize what an article is about. But that’s precisely the task that lends itself so perfectly to telling us how we should think about the article. What’s important? What should our conclusions be? How should we feel about it?

I’ll give a free subscription to our free newsletter if you can find the fiat news language in this gem of a headline to a CNN news article.

Here are the companies rushing workers back to the office — and the ones that aren’t [CNN]

Aside from the general observation to take care in our content consumption habits, remember that it is the constant barrage of articles – and headlines – like this that reinforces our belief that the missionaries of the “Work From Home Forever!” narratives are dominating the field, at least in the Narrative war.

— Rusty Guinn | June 22, 2021 | 9:58 am

To learn more about Epsilon Theory and be notified when we release new content sign up here. You’ll receive an email every week and your information will never be shared with anyone else.

Comments

  1. The hyphen in the middle seems to stress that there is a…wait for it…difference between
    the companies, as in more than their return to the office policy. Virtue nudging to fill the gap with your priors of Boss v Underdog.

  2. My maxim for the last few years: The headline is the article.

  3. What’s the rush? I bet the companies themselves would say they are simply ‘bringing,’ or even ‘welcoming’ their employees (not ‘workers’) back. That verb choice says it all. That said, also that it’s written as some sort of expose - “here are your culprits, ma’am.”

Continue the discussion at the Epsilon Theory Forum

Participants

Avatar for rguinn Avatar for ameyer32 Avatar for 010101 Avatar for jpclegg63 Avatar for Desperate_Yuppie Avatar for jewing

The Latest From Epsilon Theory

DISCLOSURES
This commentary is being provided to you as general information only and should not be taken as investment advice. The opinions expressed in these materials represent the personal views of the author(s). It is not investment research or a research recommendation, as it does not constitute substantive research or analysis. Any action that you take as a result of information contained in this document is ultimately your responsibility. Epsilon Theory will not accept liability for any loss or damage, including without limitation to any loss of profit, which may arise directly or indirectly from use of or reliance on such information. Consult your investment advisor before making any investment decisions. It must be noted, that no one can accurately predict the future of the market with certainty or guarantee future investment performance. Past performance is not a guarantee of future results.

Statements in this communication are forward-looking statements. The forward-looking statements and other views expressed herein are as of the date of this publication. Actual future results or occurrences may differ significantly from those anticipated in any forward-looking statements, and there is no guarantee that any predictions will come to pass. The views expressed herein are subject to change at any time, due to numerous market and other factors. Epsilon Theory disclaims any obligation to update publicly or revise any forward-looking statements or views expressed herein. This information is neither an offer to sell nor a solicitation of any offer to buy any securities. This commentary has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. Epsilon Theory recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a financial advisor. The appropriateness of a particular investment or strategy will depend on an investor’s individual circumstances and objectives.