Epsilon Theory Glossary
- BITFD – Burn. It. The. F#$k. Down. Our ET call for systemic change of society led from the bottom up.
- Cartoon – The selective (re)presentation of a selective presentation of information.
- Common Knowledge - Information that everyone knows that everyone knows.
- Coyote – Smart people who miss the forest for the trees. They excel at the local game, but fail the larger social game.
- Fiat News– The presentation of opinion as fact.
- Industrially Necessary – The presentation of a necessary aspect of mass society as a desirable aspect of mass society.
- Meme – The building blocks of narrative; ideas with a virus-like lifecycle.
- Missionary - A famous person who creates common knowledge by stating something that everyone believes everyone else heard.
- Narrative – The overarching ideas and stories that shape how we understand new information.
- Narrative Machine - The use of natural language processing (NLP) technologies to measure and visualize narratives.
Nudge/Nudging: From the Thaler/Sunstein book, a framing of a social issue by governments or corporations that leads to a desired political or economic response.
- Raccoon – The scammers, con artists, hucksters, thieves and criminals who infest financial services.
Rhinoceros: From the Ionesco play, someone who is transformed into an unthinking brute, typically along political party lines.
- The Long Now – The pulling forward of the future through debt and narrative to create a world where only the present matters.
Widening Gyre: From the Yeats poem, a world where political polarization and economic disparities advance uncontrollably.