Epsilon Theory In Full

Epsilon Theory In Full

 

The soul of Epsilon Theory is our long-form content, a library of hundreds of pieces written by Ben, Rusty and others over the course of the last 5+ years. These are the print-and-take-home-for the weekend notes that made Epsilon Theory what it is today.

Why Am I Reading This Now? 07.31.23

By Harper Hunt | July 31, 2023 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger Narrative campaign.

Hagakure: The Secret Wisdom of the Samurai

By Brent Donnelly | July 28, 2023 | 5 Comments

This is the Way.

Not just for the samurai but for the trader.

Cursed Knowledge #16: Women in Refrigerators

By Harper Hunt | July 27, 2023 | 3 Comments

A revamped Cursed Knowledge is back! In this brand new episode, Ben joins Harper in the studio to talk about the all too common trope of killing off female characters to motivate male characters. Trust me, you’ve seen it. It’s everywhere and can tell us a lot about how hard it is to capture and maintain an audiences attention.

Why Am I Reading This Now? 07.24.23

By Harper Hunt | July 24, 2023 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger Narrative campaign.

Why Am I Reading This Now? 07.17.23

By Harper Hunt | July 17, 2023 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger Narrative campaign.

Men of God in the City of Man, Part 8: Zoonosis

By Rusty Guinn | July 17, 2023 | 152 Comments

Physical viruses sometimes jump from one species to another.

Narrative viruses sometimes jump from one culture to another.

All it takes is the right virus and a susceptible host.

Men of God in the City of Man, Pt. 7: Mutation

By Rusty Guinn | July 14, 2023 | 152 Comments

Narrative viruses are not immune to events in reality world – especially when we have made those narratives part of our identity.

And when a narrative becomes part of our identity, it changes what we need to be true.

Men of God in the City of Man, Pt. 6: Pandemic

By Rusty Guinn | July 12, 2023 | 152 Comments

Surprising outcomes in reality world that seem to confirm a narrative often produce explosive growth in its scale.

But also in its scope.

Root, Root, Root For Our Home Team

By Matt Zeigler | July 11, 2023 | 8 Comments

“I can’t find Dad.”

In which a stressed-out family makes an active choice to look past the totems of Team Red and Team Blue to find the truth of their Pack.

Why Am I Reading This Now? 07.10.23

By Harper Hunt | July 10, 2023 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger Narrative campaign.

Men of God in the City of Man, Pt. 5: Epidemic

By Rusty Guinn | July 10, 2023 | 152 Comments

Men of God prophesied as early as 2007 that God would make Donald Trump the President of the United States.

Our narrative virus gave these predictions fertile ground to take root.

Men of God in the City of Man, Part 4: Epimemetics

By Rusty Guinn | July 7, 2023 | 152 Comments

Every narrative is built on memes that have evolved and adapted to human culture over centuries.

But some environments change the way that those memes are expressed. The effects can be explosive.

The Launch of FiatNews.com

By Rusty Guinn | July 6, 2023 | 0 Comments

Today we announce the beta launch of FiatNews.com, an Epsilon Theory sub-site devoted to the measurement of opinion content in news.

Our goal? Giving citizens the ability to know when they’re being told how to think.

Fostering Reality in an Unreal World

By Brent Donnelly | July 5, 2023 | 1 Comment

ET contributor Brent Donnelly captures the spirit and the content of our Epsilon Connect conference better than anything we could have done ourselves. Plus you get the slides from our presentations!

Men of God in the City of Man, Part 3: Memetics

By Rusty Guinn | July 5, 2023 | 152 Comments

In the same way that genetics governs how physical viruses reproduce within a host, memetics governs how narrative viruses reproduce within a culture.

And the memes which govern our narrative virus are powerful.

Why Am I Reading This Now? 07.03.23

By Harper Hunt | July 3, 2023 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger Narrative campaign.

Why Am I Reading This Now? 06.26.23

By Harper Hunt | June 26, 2023 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger Narrative campaign.

Derivative Hoops

By Hubie Brownstone | June 20, 2023 | 4 Comments

A synthetic basketball lasted only one year (2007-2008) in the NBA.

But Synthetic Basketball? Oh, that’s here to stay.

Why Am I Reading This Now? 06.19.23

By Harper Hunt | June 20, 2023 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger Narrative campaign.

When The Best Conference Speaker Is Your Uber Driver (Epsilon Connect 2023 Notes)

By Matt Zeigler | June 15, 2023 | 15 Comments

The best speaker at Epsilon Connect 2023 was my Uber driver.

Buckle up, honeys.